Businessoptix LtdInterim Director
May. 2012 - Oct. 2012London, United KingdomLeadership responsibility for a range of Business Development focused projects & Go-To-Market strategies for this PE group including (i) the preparation of a cloud-based platform as a service business (PaaS) supporting thousands of users across multiple industries for an IPO, including marketing, process reviews and people development, (ii) changing the company’s entire approach to sales, from “spray and pray” to strategic engagement with real decision makers, by discussing the services’ true benefits, which led to contracts with several blue chip clients including BT, Financial Services Agency, Dell, Johnson and Johnson and Deutsche Bank.