Requests
21
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
PerficientPortfolio Specialist | Sitecore
Apr. 2024Responsible for business development for our Sitecore practice in the Midwest; signing new logos, account growth with existing clients, developing go-to-market strategies and overall positioning. Close collaboration and alignment with Sitecore leadership and Account Executives to identify, nurture, and build profitable relationships to meet client needs, further their strategic goals and drive revenue.
PerficientSenior Solutions Architect
Mar. 2022 - Apr. 2024Lead strategy work from discovery to delivery of multimillion dollar website redesign and replatform projects alongside onshore and offshore development teams. Consult with prospects and clients to identify and define scope and size of work for Sitecore projects. Contribute to presales activities such as RFPs, pitches, proposals, events, thought leadership, etc. Active in leadership and mentorship through Perficient's Women in Technology and BrightPaths programs.
RDADigital Strategist | Sitecore | Optimizely | Salesforce
Nov. 2021 - Mar. 2022
PerficientSolution Architect
Jan. 2020 - Nov. 2021Greater Minneapolis-St. Paul AreaConsultant and Product Owner for Sitecore and Optimizely projects including user research, digital strategy, interdisciplinary team collaboration and management. Close collaboration with internal and external strategy, creative, and technical teams, third party agencies, and other business units within the organization to ensure efficient and successful project execution and ethical stewardship of client resources.
PerficientLead Business Consultant
Oct. 2019 - Jan. 2020
PerficientSenior Digital Marketing Strategist
May. 2019 - Jan. 2020Minneapolis, Minnesota
Sundog InteractiveSenior Writer
May. 2017 - May. 2019Minneapolis, MinnesotaI get to tell the stories of some of the world's coolest companies, using research and evidence to inform the when, where, and how those stories are shared.
I specialize in SEO/SEM, web analytics, and translating data into strategies and analytics into insights on human behavior.
Hallmark Business ConnectionsMarketing Communications Specialist
Jan. 2014 - Dec. 2017Minneapolis, MNDeveloped internal and external messaging to advance corporate objectives while managing and maintaining all communication channels as well as running employee engagement, wellness, and recognition programs across three locations. Managed curated and original content for all social media channels including writing, scheduling, monitoring, listening, and reporting analytics to Senior Leadership.
• Developed and maintained multifaceted editorial and communication plan encompassing presentations, video, digital, print, and social platforms.
• Provided editorial and ghostwriting services to members of Senior Leadership.
• Created content and social strategy for B2B and B2C target markets.
Wausau Supply CompanyMarket Development Specialist
Nov. 2012 - Jul. 2014• Responsible for all Market Intelligence and Strategy within the Twin Cities and Fargo markets for Diamond Kote Pre-finishing. • Increased YTD sales by 74% within the first 9 months.
• Used Microsoft Dynamics CRM on a daily basis to track workflow, manage relationships, and communicate with other team members within Wausau Supply.
• Developed sales and marketing strategy targeting architects, interior designers, builders, remodelers, and homeowners to establish pull-through sales at the dealer level.
• Worked with our marketing department to better leverage Social Media to establish brand recognition and uniformity of messaging, voice, design.
• Exhibited at several Home Shows and Trade Shows throughout the Midwest.
• Designed, promoted, and managed exteriors showroom featuring Diamond Kote siding, Waudena Millwork, hardware, decking, roofing, stone and brick. Met one-on-one with homeowners to provide design consultations for their home's exterior. Averaged 3 showroom appointments per week, resulting in 100% sales conversions and very frequent upsells to other product lines carried by Wausau Supply. (Contract November 2012-June 2013; Full time employee June 2013-July 2014.)
Knute NelsonHospice Community Outreach Coordinator
Nov. 2012 - May. 2013Alexandria, MN• Responsible for establishing, organizing, and maintaining compliance for the Bereavement, Volunteer, Outreach, and Fundraising functions of Knute Nelson's new Hospice program, successfully passing the Medicare survey for certification.
• Developed Bereavement Program according to Medicare requirements, including mailings, events, and support groups.
• Recruited, trained, scheduled, and supported 36 Hospice volunteers in several communities.
• Worked with marketing department to develop advertising and collateral material to build initial census of Hospice patients.
• Laid groundwork for annual fundraising plan to meet the financial needs of a start-up Hospice.
Pete's County MarketSocial Media Manager
Nov. 2011 - Sep. 2012Alexandria, MN• Responsible for planning, writing, scheduling messaging on all social medial channels.
• Grew our Facebook fan base from 411 to over 1100 in 6 weeks through internal communication, Facebook advertising, in-store promotion, email and text blasts.
• Responsible for leveraging social media and digital media messaging to help meet sales goals for each department.
• Was given the Master Marketer award for Social & Digital Media given by Supervalu, North and West Regions
Sanford HealthBrand Manager, Cancer
May. 2011 - Nov. 2011• Responsible for brand management of Cancer, Research, Physician Recruitment, and Emergency Medicine for the Fargo Region. • Worked closely with Market Intelligence, Digital, Media, Internal Communication, Creative, and Design Teams to define, refine, and execute strategic plans to push forward the operational goals of the areas I managed. • Traveled frequently to Sioux Falls and Bemidji to collaborate with regional marketing teams toward system-wide strategic initiatives.
Sanford HealthProgram Coordinator, Embrace Cancer Survivorship Program
Sep. 2010 - May. 2011• Ran the marketing and programming efforts of the Cancer Survivorship Program at Roger Maris Cancer Center, increasing participation from 700 to 1400 survivors. Our Mission is to create an innovative, integrative, patient-driven program to creatively and compassionately meet both the short and long-term physical, emotional, spiritual, and psychological needs of every cancer survivor, at every stage in their journey.
Lake Region Healthcare CorporationPhysician Recruiter & Foundation Coordinator
Apr. 2008 - Mar. 2010• Signed 16 Physicians and 1 Nurse Practitioner, saving LRH over $240,000 by sourcing candidates independent of recruitment agencies. • Organized and conducted the largest Capital Campaign in Otter Tail County's history, successfully raising $10.44 million dollars for the Cancer Care & Research Center in 19 months.
• Wrote and designed all collateral and marketing materials for the campaigns for Physician Recruitment and the Foundation Capital Campaign.
• Wrote and was awarded the second-largest capital grant ever given by the Otto Bremer Foundation: $300,000. • Established a system for annual grant making by the Lake Region Hospital Foundation, including publicizing the grant cycle through the MN Council of Foundations and local media, establishing an online application process, and increasing the visibility of the Foundation. • Organized successful fundraising events such as Tough Enough to Wear Pink Night at Red Horse Ranch Rodeo and LRH’s first black-tie Gala.
Lakeland Hospice & Home Care, Inc.Marketing and Development Director
Apr. 2003 - Apr. 2008• In four years, helped this nonprofit grow from less than $1M in revenue to over $5M, increased our Hospice patient census from an average of 14 to a high of 70, doubled our unduplicated Home Care census, increased our service area from two counties to twelve, expanded our services to include Home Care, Psych Home Care, Durable Medical Equipment, and Therapies. • Successfully rebranded in 2003 and 2006, designed and updated new website, redesigned all collateral marketing material. Continually updated newspaper, radio, and television advertising according to marketing schedule. • Wrote, published, and distributed quarterly newsletters, monthly articles for local newspapers, and yearly annual reports.
• Consistently marketed to over 200 churches, 120 service clubs, 280 physicians, and 24 nursing homes. Maintained advertising schedule within budget to 28 newspapers, wrote quarterly health-related articles for local publications. • Spoke at the 2008 Hospice MN Conference with the topic “Beyond Donuts: Common Sense Marketing for Nonprofit Hospices”.
Svingen Law FirmParalegal
Jan. 1998 - Dec. 2001• Provided administrative support to eight attorneys, including dictation, managing calendars and schedules, client correspondence and meetings, tracking billable time.
• Provided paralegal support in the areas of Civil Litigation, Family Law, Real Estate, and Employment Law including legal research, drafting pleadings and briefs, interviewing witnesses and drafting affidavits, scheduling and assisting with depositions, maintaining organized client files, and preparing exhibits for trial.
Intch is a Professional Networking App for the Future of WorkSee more people like Megan on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
265253 people
16
Program Manager @ DISH Network
19
Marketing Creative Director
19
Founder @ Beagle
102104 people
19
Marketing Creative Director
19
Founder @ Beagle
15
Marketing Executive @ LivesMarket