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Work Background
NetendersCMO
Nov. 2022 - Jul. 2024Barcelona, Catalonia, SpainAs CMO at Netenders, I led the strategic direction for all marketing operations, managing a substantial budget to optimize performance across digital channels. I oversaw all paid advertising campaigns with a focus on data-driven insights to boost customer acquisition, reduce CPA and drive ROI. I managed and grew a cross-functional marketing team, developing and executing integrated campaigns that aligned with business goals and industry trends. A key highlight of my role was the successful launch of four distinct brands under the Netenders umbrella, involving full-cycle brand development and targeted go-to-market strategies that strengthened the company’s footprint in the DTC market.
NetendersCRM & Email Marketing Specialist
Jan. 2022 - Jan. 2023Barcelona, Cataluña, EspañaResponsible for the migration of a database of over 1M contacts to the Klaviyo Email Marketing Platform, whilst abiding by GDPR laws. After the successful migration of the database, I created a series of email flows in 22 different language and country segments. Duties also included sending regular email marketing campaigns, generating over 500,000€ in revenue per month.
Murcia Services Marketing Manager
Jan. 2017 - Jan. 2022Murcia Area, SpainAt Murcia Services, I provided a full spectrum digital marketing service, from web development, to management of both on-site and off-site marketing campaigns. This included a total web overhaul, improved brand awareness, social media and SEA campaigns, as well as on/off site SEO, photography, and videography. The end result was a 400% reduction in CPA and a 250% increase in revenue.
Self EmployedSelf Employed
Jul. 2016 - Mar. 2022Murcia, Región de Murcia, SpainFreelancer - Offering digital marketing services from content creation, to web design and email funnels.
A1 COMMS RETAIL SOLUTIONS LIMITEDManager
Oct. 2011 - Aug. 2014Newton AbbotStore Manager
Wrapture Customs UKDirector
Jan. 2011 - Jan. 2013At 21, I started a vehicular detailing, vinyl wrapping and ECU Remapping company, based in South Devon. With a passion for cars and the automative industry in general, I started this business as a hobby, which rapidly grew into a second income.
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