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Work Background
CCConsultancyPrincipal Consultant
Sep. 2024Singapore
The AC BoutiqueFounder & Retail Director
Nov. 2017 - Sep. 2024SingaporeOverall responsibility for P&L, operations, and marketing for this market-leading independent boutique. TheAC is a multi-label boutique and brand incubator space featuring a curated selection of independent design talent. Consciously created as a disruptive retail model allowing emerging brands to grow their revenue and customer base whilst providing an exciting retail space for customers. Utilising my unique combination of buying and merchandising, trend analysis, operational excellence and a love of both physical and digital retail pathways I've grown the business from zero revenue to +$1M with 65 brand partnerships and 5 retail doors.
AttabyFounder & Creative Director
Jan. 2012 - Mar. 2018SingaporeOrchestrated all the operational functions and creative direction of independent womenswear label, Attaby. Range planning and production management for 4x resortwear capsule collections per year specifically for the SE Asia market within the remit of global and local fashion trends. Selection of colours, print designs and fabrics to suit each garment design and the marketplace within set strategic price architecture. Designed a go-to-market strategy that encompassed a mixture of direct online + marketplace platforms + physical retail boutiques. Designed and executed marketing strategies both digital (Social media platforms, blog) and physical (launch events, pop ups, PR presentations) Managed P&L including calculating open-to-buy, allocating funds for marketing activities and outsourced functions.
House of FraserAssitant Buyer - Fashion Accessories - Branded & Private Label
Jul. 2010 - Apr. 2011Central LondonBranded Buys - 25 brands across luxury, premium, high street sectors for 60 physical doors and online.
Range planning, Managing Open to Buy, Press and marketing, Sourcing and Managing New Brands. Optimising existing collections. Weekly reporting on performance for all brands. Private Label Brands - 8 in-house labels across premium, high street, youth sectors for 60 doors and online.
Trend forecasting & Analysis, Sourcing & Managing Suppliers, Negotiating Supplier Terms, Range Planning with In-house Design Team, Press & Marketing. Critical Path Management.
House of FraserSenior Allocator, Beauty
Nov. 2005 - Apr. 2008Central LondonWorking within the buying and merchandising disciplines for luxury beauty brands Chanel, Estee Lauder, Clinique, Lancome, Clarins I was responisible for balancing the stock to sales equation, reporting on sales trends and assisiting the senior buyers and merchandisers with the day-to-day execution of the merchandising plans for this core group of brands. I also forecasted sales and liaised with the Marketing Department, store planning department and finance on the purchasing, display and promotion of key lines including exclusives, GWP and seasonal stock such as Christmas coffreys. **Appointed as the Allocator Team Leader for the implementation of House of Frasers first e-commerce project which brought the heritage department store group into the digital landscape for the first time. This involved setting up key parameters such as the categories matrix, optimum product information/descriptions t and built-in reporting tools specific to our individual brand areas to be able to sell, search and report on sales accurately.
Vivienne WestwoodWork Experience
Jun. 2000 - Jul. 2000Prepared the sales books and sample swatches to sell collections internationally. Compiled look books, organised the pattern archives and assisted practitioners on the workroom floor.
Ben de LisiWork Experience
Jun. 1999 - Jul. 1999Work experience position to support my Fashion Styling qualification at London College of Fashion. Assisted and observed all sections of the business including the shop floor, production studio and office.
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Self Employed - Business Owner @ art & antiques dealer | piano teacher | ex-corporate (partnerships manager)