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Work Background
Komodo HealthDirector of Content Strategy
May. 2021
Watson HealthExecutive Communications & Employee Engagement Leader - IBM Watson Health
Dec. 2019 - Jun. 2021Managed all Employee Communications for the Watson Health business unit. Responsibilities include;
- Designed, created and deployed a new internal hub for all Watson Health employees –
achieving an overall increase in positive engagement with executive content by 46% Y2Y.
- Establishing a new News portal by curating internal and external content, along with
pioneering the use of Slack News Kit Builder to launch a weekly newsletter – a strategy
now adopted by all IBM Comms.
- Created thought leadership content for internal audiences aligned to product launches, business
updates and strategic partnerships.
Supported Watson Health General Manager’s communications requirements, including;
- Ghost-wrote all communications to employees – including announcement emails, bi-weekly
scripts, recognition programs and strategy updates.
- Coordinated all All-Hands meetings, including speaker prep and content design
IBMClient Engagement Leader, Healthcare & Life Sciences
Jan. 2019 - Dec. 2019Armonk, NYResponsible for all client-related activities, including; qualification of deals, secured signings, curated
and created content for, and represented research in external presentations, managed on-site and
virtual visits and served as overall client relations focal point.
- Actively coordinated with Business Development teams to manage and build a pipeline of
strategic client opportunities to align with research objectives.
- Served as liaison between clients and research scientists; facilitated Design Thinking sessions,
created digital and written content to demonstrate value of research.
- Led and designed training sessions to support presentation coaching and media training
specifically for scientists and technologists.
IBMGlobal Communications Leader, Latin America & Asia Pacific, Research
Jan. 2018 - Jan. 2019Yorktown, NYManaged global communications strategy, planning and execution for IBM Research labs in Japan,
China, Singapore, India, Australia and Brazil.
- Oversaw public relations activities including; press releases (including language/translation
support), managed editorial calendars and created announcement kits for global teams to
ensure relevancy for specific geo markets.
- Worked actively with lab and executive teams to develop content and innovative storylines to
drive external coverage. Results include stories in; Hindu Business Times (India), ZDNet,
Computer Business Review, ComputerWorld, TechCrunch, Globo Rural (Brazil), Engadget,
Quartz and The New York Post.
Special Project: Led design, strategy and execution of THINK 2018’s 5 in 5 Science Slam, including
writing and developing content, overall creative design executive & speaker prep and logistics.
IBMExternal Communications Leader, Healthcare & Life Sciences, Research
Mar. 2016 - Jan. 2018Led editorial development and media campaigns for IBM Research’s Healthcare and Life Sciences group
- Managed the agency team to drive coverage for IBM’s Healthcare research publications in major
media outlets.
- Global coverage included stories in; Fox News, The Daily Mail, The NextWeb, ZDNet,
IEEE Spectrum, IFL Science, The Australian and Digital Trends.
- Wrote and edited press releases, crafted social media copy and assets, designed content for
company literature, fact-checked articles and created media kits for press outlets.
- Designed and launched the Healthcare & Life Sciences Research website.
- Developed training programs for scientists to improve public speaking and prepared them for
media interviews.
- Interviewed researchers and created externally facing content to build stories resulting in 100+
media stories, visual assets, blog posts and more.
Special Project: Led communications & marketing for the world’s first “Cognitive Movie Trailer” with
coverage secured in Business Insider, Phys.org, Fast Company, PopSci, IndieWire, Refinery29 & Wired.
IBMProgram Manager, Corporate Communications, HQ
Jan. 2015 - Mar. 2016Served as Executive Assistant to VP, Global Communications, responsibilities include;
- Content research, written communications, Sponsorships & Awards opportunities, meeting
management, staffing & calendar organization
- Created and managed 2015 Communications Summer Internship program.
Special Project: Developed and managed facts & sources for IBM’s Cognitive Business Launch.
IBMSpeechwriter & Internal Communications, Global Business Services
Jan. 2013 - Dec. 2014Metro New York areaExecutive speech writing for senior business leaders; presentations, social coaching, video and live events. Lead the development of a company-wide Millennial engagement program, along with serving as Millennial SME for Communications research. Developed and deployed internal strategic communications programs and strategy around IBM's partnership with Apple.
IBM Global Business ServicesCommunications - GBS Analyst Relations
Aug. 2010 - May. 2013Provide analyst relations support to IBM Global Business Services; IP Asset practice, Workday, Change Management, internal operations manger and social media adviser.
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