ExpositHead of Sales and Business Development (AI Domain)
Sep. 2021 - Mar. 2024• Vision and go-to-market strategy development.
• Competitive analysis and positioning - creating value proposition for AI/ML services.
• Developed partnerships for implementation and sales. Found 2 companies as vendors (CV/NLP/Data Science focus) and 2 companies as sales partners (Oil&Gas industry).
• Managing the team formed by the AI SL, organizing the work of the AI SL, motivating key players. • Development of marketing and sales strategy, control and coordination of its implementation.
• Established lead generation pipeline with metrics control - from hypothesis generation to SQL.
• Organized and coordinated customer and target market research for the AI BU. Researched AI trends, niches and applications.
• Responsible for product/service sales and creating a unique proposition for the customer. ICP analysis and pain point identification. Conversion rate to response increased by 20%.
• Creation of marketing content (business aspects). Advised marketing team on AI market trends and prepared visualization of AI capabilities. Assisted in writing articles about customer needs.
• Communicating with the client in the role of AI/ML service consultant. Conversion rate to SQL up x3.
• Analysis of company capabilities through value chain analysis.
• Accumulating and building niche expertise (people and knowledge).
• Creation of an AI software development methodology.