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RideAlikeDigital Marketing & Engagement Specialist
Nov. 2024 - Feb. 2025Developed content strategy across 200+ platforms via EIN Presswire, enhancing brand visibility and tone.
Launched Google Ads campaign, ranking 11th highest-performing ad, with 100k+ impressions and 300+ Clicks.
Built relationships with key municipality stakeholders through cross-functional collaboration at Ontario
Vehicle Innovation Network (OVIN) automotive showcase to drive B2B brand awareness for investors.
Increased organic LinkedIn engagement by 19% and website traffic by 80% with performance analytics generated using ZOHO.
RBCProduct/Business Analyst
Mar. 2022 - Feb. 2023Toronto, Ontario, CanadaEdited 10+ project copies to align with branding and meet accessibility criteria, including French translation.
Branded 50+ products using Canva Pro and CP style copy, including podcast for RBC CEO, Dave McKay.
Analyzed campaign performance on Workplace from Meta using Excel to make monthly data-driven decisions.
Creatively designed and implemented marketing campaign for enterprise clients, which resulted in a 200% increase in downloads and 20% growth.
Rockwell RazorsDigital Marketing Manager
May. 2021 - Oct. 2021CanadaFacilitated client-facing relationships through brand partnerships for giveaways and B2B integrations.
Developed content strategy and email marketing campaigns using CRM software Klavyio, and CMS shopify.
Implemented omni-channel paid social media ads for 30k+ followers using Adobe Photoshop.
Established relations with companies such as Reddit, Yieldify, and Amazon to implement branding strategies.
GAOTek Inc.Digital Marketing Intern
Aug. 2020 - Dec. 2020Reviewed Asset Management reports for Radio Frequency Identification (RFID) products
Conducted qualitative and quantitative research to write industry reports for 20+ RFID products Consistently ranked top performer for exceptional research, analysis, and written communication skills
Organized and coordinated Eventbrite logistics for annual summit of 250+ industry stakeholders
WalmartBakery Associate
Jan. 2019 - Dec. 2019Markham, OntarioExperienced with cash handling, POS systems, and processing returns for range of expenses
Approached customers and offered assistance, product knowledge, and recommendations
Collaborated with a a cross-functional team to accomplish business objectives Established client-relations to provide quality customer service in a high volume work environment
Quickly adapted to store layout and developed strong memory skills
McDonald'sCrew Member
Sep. 2016 - Nov. 2017Markham, OntarioExperienced with cash handling, POS systems, and upselling products in a fast-paced environment
Collaborated with a team to meet and exceed daily sales goals in a volatile environment Developed problem-solving skills under pressure to meet consumer needs
Trained new employees on operational procedures to help streamline sales initiatives
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