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Work Background
EllipticVice President Marketing
Jan. 2022 - Sep. 2024Atlanta Metropolitan Area★Lead global marketing strategy to drive brand awareness, demand generation, and revenue growth in the crypto compliance and risk intelligence space. Built and scaled the marketing function, increasing the marketing-sourced pipeline by 2.5X through data-driven campaigns, strategic partnerships, and targeted messaging.★ ➤Developed and executed go-to-market strategies, aligning with sales and product teams to accelerate pipeline growth. ➤Established scalable operational processes, enhancing marketing efficiency and global team collaboration across the Americas, EMEA, and APAC. ➤Led a complete brand refresh, working closely with founders and SMEs to redefine messaging and positioning. ➤Designed multi-channel campaigns across events, digital, and content marketing, driving a 70% increase in qualified leads. ➤Implemented data-driven reporting and analytics, optimizing marketing performance and aligning investments with business objectives. ➤ Drove key customer engagement via campaigns and launch of Client Advisory Board
PatientcoVice President, Marketing
Jan. 2019 - Jan. 2021Atlanta Metropolitan Area★ Established exceptional brand presence, lead generation support and increased brand Share of Voice by 42%, resulting in a successful exit in 2021 with a company valuation of more than $450M, having been acquired by a larger healthcare organization (Waystar). ★ ➤ Designed and built marketing plan—including data analysis—to support 3x pipeline growth, successfully rolling out a plan to Board and receiving buy-in. Established CRM tracking and ROI board-facing reports with sales ops for marketing sourced leads and pipeline while staying within budget and delivering exceptional brand presence to continue pipeline growth. ➤ Maintained growth throughout the pandemic by pivoting messaging and focusing on thought leadership and key media opportunities in collaboration with PR while managing a COVID-19 thought leadership transition, onboarding a pr agency, and sourcing experts internally to sustain and grow during the challenging time. ➤ Built and coached a high-performing team—including 6 direct reports—to support large brand and lead generation goals as a result of identifying gaps in marketing; initiated ‘start with why’ messaging to engage use of the platform, collaborating with Chief Revenue Officer to build a dynamic sales and marketing plan. ➤ Secured awards in Tier 1 media (top industry recognition) by successfully growing media and industry presence threefold as a result of building a best-in-class enterprise demand engine and sales enablement messaging framework with product and supporting content via outbound marketing strategy. ➤ Committed to integrating Patientco’s reputable technology into the new platform following acquisition, and invited to build out the enterprise-focused program in collaboration with the merging sales team to scale and sell the enterprise systems. * Promoted from Director of Marketing in 2020. *
PindropHead of Global Demand Generation & Campaigns
Jan. 2016 - Jan. 2019Atlanta Metropolitan Area★ Influenced 85% of pipeline, equating to more than $60M, and vastly improved the connection between sales and marketing, tightening alignment, improving automation, and increasing lead and opportunity creation threefold. ★ ➤ Established and developed successful targeted campaign strategy—over 12-18 months—by partnering with the sales reps and implementing product marketing and field marketing. Generated content and established a new global brand direction as the company segued into new markets ultimately scaling campaign initiatives to cover all accounts across the organization. ➤ Stepped into leadership of business development reps (BDR), scaling their processes and increasing their success metrics including the number of meetings that resulted in sales opportunities; ultimately managed 7 direct reports internally, including 2 in the UK, 2 external agencies, and 1 marketing operations contractor. ➤ Operationalized an Account-Based Marketing program and built out all of the Board and executive-facing reporting on marketing influence to revenue and pipeline and provided recommendations for additional areas for marketing investment. ➤ Built cutting-edge programs and led the development of technology to modernize banks by learning and understanding the market, building out the market, and onboarding modern marketing technologies.
InsightpoolSenior Campaign Marketing Manager
Jan. 2016 - Jan. 2016Atlanta Metropolitan Area★ Optimized Pardot and Salesforce.com to better track and improve workflow, lead routing, data collection, and ROI. ★ ➤ Managed and grew the Business Development Team by creating a gamification system and playbook for outbound calls, a target account process, and enablement pieces which contributed to the increase in pipeline creation by $1M in 2 months. ➤ Developed and implemented key technology integrations to increase pipeline growth, collaborating with sales development reps to increase quality demo and stage 2 pipeline creation by $1M. ➤ Reported metrics to the executive team to maintain transparency and accountability around pipeline, ROI, and sales cycle.
AccentureGlobal Marketing & Campaign Manager, Google Apps Cloud Sherpas
Jan. 2013 - Jan. 2016Greater Atlanta Area★ Established new qualified leads and pipeline growth for Google through metrics-based marketing engagement. ★ ➤ Thrived in collaborations with thought leaders to develop brand awareness and sales content—infographics, blog posts, microsites, reports, case studies, white papers, and presentations—for all stages of the buying cycle, to support the success of outbound campaigns including Google’s Chromebooks program across industry sectors. ➤ Increased conversions and MQLs for BDRs and inside sales through an optimized email campaign process that included A/B testing, restructuring of email templates, and solution-focused messaging in greater alignment with the outside sales team. ➤ Promoted consistency, efficiency, and best practices across teams, proactively communicating with stakeholders throughout the campaign lifecycle and providing customized partner-facing reports to showcase results. * Accenture acquired Google Apps Cloud Sherpas *
FleetCorCampaign Manager, North American Partners
Jan. 2013 - Jan. 2013Norcross, Georgia, United States★ Maximized integrity of 12M entries through the leadership of a major project update to Salesforce.com CRM. ★ ➤ Served dual audiences—including major oil companies—in creating branded campaigns to drive program deployment and business development while providing marketing support to petroleum retailers and marketers; worked through sales peers to design, deploy, and measure high-impact campaigns. Secured and installed geocoding and mapping app within 90 days.
Global GallerySales & Marketing Intern
Jan. 2012 - Jan. 2012Columbus, Ohio Metropolitan Area★ Supported annual fundraiser, promoting the company’s mission, vision, and commitment to fair trade; commended for possessing the “highest energy of all interns” for demonstrating initiative within a fast-paced and multifaceted environment. ★
Veeam SoftwareChannel Marketing Coordinator & Partner Marketing Assistant Americas & LATAM
Jan. 2010 - Jan. 2013Alpharetta, Georgia and Columbus, Ohio★ Coordinated 30+ high-ROI partner lead generation activities and measured the effectiveness of marketing campaigns. ★ ➤ Leveraged balance of creativity and analytics in the design, deployment, and analysis of email marketing campaigns; created turnkey templates and sell sheets and ensured multiple touchpoints on all leads across global regions and markets.
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