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Work Background
ZaneRayAccount Manager
May. 2024Whitefish, Montana, United States
Outdoor ProlinkEcommerce Manager
Jun. 2022 - Jul. 2023Boulder, Colorado, United StatesIn this role, my primary focus was enhancing the online shopping experience for our users on the Outdoor Prolink platform through a data-driven approach. Utilizing direct customer feedback, behavior analytics, and data analysis I collaborated with cross-functional teams to prioritize initiatives and features that deliver impactful experiences that align with both customer needs and company goals.
Outdoor ProlinkMarketing & Account Manager
Mar. 2020 - Jun. 2022Boulder, COIn this role, I eagerly took on a wide range of responsibilities. With a passion for connecting with people, I enjoyed building relationships with both new and established brand accounts. I assisted them in setting sales goals and devising marketing strategies to achieve them. Additionally, I worked closely with outbound sales targets to understand their unique needs, including business objectives, challenges, and requirements. This enabled our team to offer customized solutions that aligned with their needs, fostering a mutually beneficial partnership.
Outdoor ProlinkDigital Marketing Strategist
Jan. 2018 - Mar. 2020Boulder, ColoradoAs Outdoor Prolink's Digital Marketing Strategist, I managed over 40 outdoor brand accounts' marketing strategy on the Outdoor Prolink platform, as well as the company's social media strategy and implementation. I was instrumental in driving the growth of our gear review program, including managing over 45 ambassadors/ gear reviewers - which has grown to be one of Outdoor Prolink's top marketing services. I collaborated with the team to implement an effective and engaging content marketing strategy. I assist our head of marketing in managing Outdoor Prolink's inbound marketing, including Facebook advertising, Google Adwords and SEO. I also assist in outbound marketing strategies including email marketing, web design and management, and business development.
Outdoor ProlinkSocial Media Manager/ Customer Service & Operations
Apr. 2017 - Jan. 2018Boulder, COAs the lead customer service representative, I had the opportunity to create meaningful connections with our customers and outdoor brand accounts through email and phone conversations. Solutions oriented, I always looked for ways to help customers, educate them, and create more efficient internal processes. I collected and documented feedback from our pro, and utilizing this knowledge and hard data I spearheaded the implementation of the first ever knowledge based support system for the company. I also work directly with the head of Marketing and the CEO to plan and execute the strategic marketing vision of Outdoor Prolink across social media platforms. This included social media content creation and community management that aligned with our company branding and voice. I also assisted in the management and direction of the Outdoor Prolink blog Dirtbag Dreams, and our brand ambassador/ gear review program. I love interacting with and building our community through authentic communication.
Padron MarketingAccount Manager
Jan. 2017 - Apr. 2017Boulder, COIn this role, I work directly with various small and medium sized business to develop and implement strategic social marketing campaigns and identify and grow the businesses' social media brand. Using social media demographics, I find the social networks that our target audiences are active on. With a clear direction, I develop the brand's personality, voice, and visual branding for each social network. I present an authentic voice, and engage with our social community, especially social influencers. Using key performance indicators, I use analytics to improve content marketing strategy and ad performance, and ultimately reach our clients' business goals.
Padron MarketingSocial Media Coordinator
Mar. 2016 - Jan. 2017Evergreen, COAt Padron I communicate brand goals through relevant writing personalities, content creation, and authentic customer engagements that drive web traffic and sales. I use and analyze data driven results to adapt business’ online presence to serve clients’ and brands’ needs. I also advise and guide clients into the digital world, using multiple platforms to enhance business outcomes.
FreelanceDigital Marketing Consultant
Apr. 2015 - Apr. 2017In this role I work with a variety of clients across different industries to develop and advise on digital marketing strategies, monitor and analyze day to day campaign performance and manage client relationships. Within a creative-driven and collaborative environment I establish brand personality and increase leads and recognition by creating engaging content. I engage directly with audiences across several social platforms and turn community members into partners. My main functions in this role are: • Translate business needs and goals into a results driven marketing strategy
• Copywriting for website content, blogs, social media, press releases, advertisements and emails
• Analyze and optimize multiple media campaigns
• Manage campaigns that utilize various online strategies, including social media, branding and identity, website design, user experience, audience engagement and content marketing
• Work with Sales Reps to on-board new online advertising campaigns.
• Responsible for running client meetings, discussing strategy and managing expectations.
• Consult clients on marketing strategies that effectively utilize multiple online mediums.
• Manage of various performance metrics
• Compile and present social media weekly and monthly reports for clients
• Perform weekly and monthly account reviews with clients
• Leverage data-driven insights improve overall performance
Colorado Athletic Training SchoolWeb Design, Digital Marketing and Social Media Strategist
Oct. 2014 - Jun. 2016Boulder, COI manage and execute content marketing efforts such as SEO, written content, social media, competitive analysis, and photography for various clients to incorporate digital marketing into overall brand and business goals. I have served as the lead of website design and maintenance for www.CatsGym.com and www.UpsideDownFitness.com. I do my best to implement human learning theories into digital strategy applications to improve client target audience and grow brand awareness online. This opportunity has allowed me to become highly experienced with social media management in applications such as Facebook, Google +, Instagram, Pinterest, Twitter and Snapchat as well as computer skills such as MS Office, Google Applications, Pages, Lightroom, Photoshop and WordPress.
Colorado Athletic Training SchoolGymnastics Instructor
May. 2006 - Jun. 2016I coach and manager of approximately 45 competitive gymnasts ranging from 5-11 years of age. I am also responsible for developing and implementing weekly lesson plans for my athletes, evaluating student progress based on USA Gymnastics guidelines, classroom management and scheduling, customer service, staff training, coordination of special events, and direct communication with parents. In addition, I attend monthly staff meetings where additional education is offered in business administration, biomechanics, classroom management, child psychology, sports performance, nutrition and gymnastic technique.
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