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Work Background
CEO Branding WorldwidePR Advisor
Jul. 2023United States, Delray Beach• Develop and execute executive branding and media visibility strategies to build thought leadership.
• Advise high-profile clients on personal branding, narrative development, and press positioning.
• Track media analytics to measure impact and optimize storytelling and engagement tactics.
• Oversee media relations and PR campaigns, securing placements in top-tier publications to elevate brand credibility and visibility.
• Strengthen brand credibility through consistent messaging and targeted content distribution.
Otter PRPublicist
Nov. 2022 - Jul. 2025United States• Executed public relations and media campaigns to secure top-tier press coverage and brand awareness.
• Managed influencer partnerships, events, and media pitching for consumer-facing brands.
• Conducted Journo Request searches and secured features in major online and print outlets.
• Created targeted press materials and brand stories to align with client goals and audience interests.
• Tracked and analyzed media performance metrics to optimize outreach and engagement strategies.
• Built strong relationships with journalists, editors, and digital publications to maximize visibility.
World's Perfect Athlete (Cheer, Dance, Gymnastics, Baton Twirling, Martial Arts, & Archery)International Director
Jan. 2012Florida💹 We are the newest, ground-breaking, fun, spirited, and prestigious individual competitions for Cheerleaders, Dancers, Gymnasts, Baton Twirlers, Martial Artists, and Archers! World´s Perfect Athlete Competitions are excited to showcase, highlight and reward young ladies and young men who truly embody the true meaning of athleticism. Never before have Cheerleaders, Dancers, Gymnasts, Baton Twirler´s, Martial Artists, & Archers! have the opportunity to compete in competitions that encompass talent, respect, good sportsmanship, AND the ability to model fashion. World´s Perfect Athlete will begin such competition this year and we hope YOU will be a part of this amazing, worthwhile, fun, and one of the most sought-after titles in the WORLD!
Sandow MediaLuxe South Florida Regional Account Director
Apr. 2011 - Oct. 2012Boca Raton, FLSANDOW MEDIA-Luxe South Florida, Boca Raton, Florida 💹 Account Manager (Luxury and Design Industry) Commissioned to create new business development for the country’s fastest growing media group and representing “Luxe South Florida” in Broward County. Servicing the luxury home world including exterior and interior design, custom home builds, luxury realty, and high-end architecture. In addition, servicing and maintaining current accounts, responsible for planning networking and social events throughout Palm Beach County, Broward County, and Miami-Dade County for the luxury and design industry. • Reached 125% of goal in first quarter of employment
BBE Media Founder & CEO
Mar. 2011• Lead social media strategy, content creation, and PR campaigns for diverse brands and executives.
• Build and manage cross-platform content calendars to deliver cohesive brand storytelling and campaign alignment.
• Develop high-performing UGC, branded content, and influencer collaborations to boost engagement and visibility.
• Manage PR and media efforts focused on building brand awareness and securing opportunities in leading publications and digital platforms.
• Write press releases for major wire services and craft compelling copy, articles, and brand narratives aligned with audience insights and marketing goals.
• Collaborate with clients to define brand voice, tone, and visual identity across digital and PR channels.
• Manage community engagement and cross-functional teams to strengthen brand loyalty and audience growth.
• Leverage data-driven insights to optimize performance, refine creative direction, and enhance ROI across platforms.
Boat International MediaLuxury and Southeast Account Manager
Apr. 2010 - Apr. 2011Account Manager Hired to develop new advertising business for world’s leading media group serving superyacht industry and representing all 15 affiliated publications including “ShowBoats International” and “Boat International.” Challenged to oversee and maintain current accounts for advertising and to build new business in event sponsorship for events in U.S. and globally. • Landed 10 new luxury and marine clients for both advertising and event sponsorship within 5 months of employment. Clients include Dassault Falcon Jet, Embraer, Christopher Kaufmann Jewelers, High Seas Tech, Markek, Opera Jewelers, Frank Crystal and Company, and Electronics Unlimited
Continuing Education Group/Up HealthcareSocial Media Marketing Manager (Project by Project)
May. 2005Up Creative Group (CEG-CONTINUING EDUCATION GROUP) Delray Beach, Florida - May 2005 - Present 💹 Social Media Marketing Manager
Responsible for all marketing and social media campaigns in the Up Creative Healthcare umbrella. 💹 CEG-Project / Sales Manager
Recruited to sell non-accredited educational programs on various disease states for use by physicians and patients. Research disease states and treatment options with the goal to bring awareness and education to patients and physicians via healthcare videos and educational materials. Begin process by identifying the lead investigator for a particular treatment and being directed to pharma brand teams in need of educational materials. Strategize with the brand team to identify specific areas of interest to physicians. Sell brand team on video and other educational components. Identify physicians and patients to target for cooperation in providing relevant information for use in developing educational programs. Entire process also includes clearing through legal and regulatory channels. Also sell segments for TV series "Better Living" by cold calling businesses and major corporations. ** Landed $1 million contract for healthcare educational programs.
** Sold educational programs to 20+ pharmaceutical companies including GSK, Pfizer, Novartis, AstraZeneca, Wyeth, Merck, and Roche.
MEMORIAL BLOOD CENTER - MINNEAPOLIS, Minneapolis, MinnesotaDonor Marketing / Sales Coordinator
Jan. 2001 - Nov. 2004Hired to solicit donations and to sell sponsorships for promotional programs, special events, and blood drives. Challenged to increase blood donor recruitment and to lead efforts of donor recruiters in all five major territories of Minneapolis metro area. Planned all events and promotions for fixed sites and/or blood drives. Assisted in all marketing plans and branding campaigns for Marketing/Communications Departments. Marketing efforts included contacting previous donors and making presentations to major local companies and hospitals; worked closely with blood center's CEO to maintain customer relations. Charged with increasing donor numbers on monthly basis by at least 50% from previous year's totals and with soliciting financial donations. ** Consistently exceeded yearly goals: 2001 - $200K (goal $150K); 2002 - $500K (goal $250K); 2003- $1.1 million (goal $750K)
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