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Work Background
VEGGYWELL SrlAmministratore Unico
Oct. 2023Milano, Lombardia, Italia
Fresh Del Monte Europe & AfricaProject Leader @ DelMonte Europe
Mar. 2023Milano, Lombardia, Italia
Fresh Del Monte Europe & AfricaSenior project lead
Mar. 2023
Veganz Group AGBusiness Partner Italia @VEGANZ
Oct. 2021 - Apr. 2023Milano, Lombardia, ItaliaAlimenti Vegani
Essenza MediterraneaBusiness Partner
Jan. 2021Milano, Lombardia, ItaliaLiquori
𝕄𝕊ℂ𝕠𝕟𝕤𝕦𝕝𝕥𝕀𝕥𝕒𝕝𝕪 ʜᴇʟᴘɪɴɢ ʙʀᴀɴᴅs ɢʀᴏᴡ 📈Senior Sales Marketing Executive
Oct. 2017Milano, Lombardia, ItaliaI assist SMEs with business internationalization strategies, sales structure reorganization, and strategic management to enhance profitability through consultancy agreements. Additionally, I collaborate with foreign companies on commercial development projects in the Italian market.
FRoSTA AGDirector of Sales
Apr. 2017 - Oct. 2017Roma, ItaliaI selected and recruited people to Build Italian Brand Commercial Team
R&R Ice CreamSales & Marketing Manager Italy
Jan. 2013 - Mar. 2017Terni, ItaliaAccording to the European Board Team, i’m in charge to build the Italian Brand Division of R&R Ice Cream Ltd, to launch into italian’s ice cream market Milka, Oreo, Philadelphia, Del Monte, Disney brands.
EvenBetterPartner Sales & Customer Consultant
Jul. 2012 - Sep. 2013Milan RomeEvenBetter is a network of high profile advisors with long lasting experience in multinational companies, management consulting and with a track record of successes and achievements. We help to deliver sharp strategy and to build capabilities to unlock pockets of profitable growth, financial viability, enhanced leadership. Our way of working aims at improving Companies' value by supporting the development and integration among outstanding business vision, distinctive branding and meaningful breakthrough innovation. We take responsibility to support operational activities for fast and effective implementation whilst helping to build and train the organization toward an improved effectiveness and cooperation
Findus Italia - Birds Eye Iglo Ltd Permira CapitalSenior National Account Group Manager
Apr. 2010 - Jul. 2011Roma, ItaliaReporting to the General Sales Director i co-managed National Key Account Department , responsible of Esselunga,Carrefour,Finiper,Sisa,Agora’,avg 35% of TO company (120mio€) Core Responsibility Areas: - National and International Long term plans negotiation - Direct management of a team responsible of the central and local negotiations - Customer Strategy in operating profit - Sales Development strategies to improve market share in all product lines - Accurately forecasts annual, quarterly and monthly revenue stream and cost - Control Budget for Listing, second level investment, sales promotion and trade show
UnileverField Sales Manager North Italy
Nov. 2008 - Mar. 2010Milan Area, ItalyReporting to Sales Director I was responsible to develop and improve short and long term sales and earnings on all customers of North West Italy for major Unilever Food brands (60k euro) with responsibility on direct and indirect sales. Core Responsibility Areas: - Direct management of a team responsible of local negotiations (3 Regional Accounts, 6 Field Supervisors 1 Staff Account) - Direct responsibility on all sales direct and wholesale’s agents (avg 100 people) - Sales Development strategies to improve market share in all product lines - Accurately forecasts annual, quarterly and monthly revenue stream and cost- - Control of Assortment and promotional plans on local customer to maximize investment - Assortment listing and deployment of Assortment strategy working on ad hoc specific Promotions and planogram management.
UnileverCustomer Development Manager International Coordinator
Feb. 2003 - Sep. 2008Reporting to General Sales Manager i was responsible of the Italian Central purchasing office of Carrefour and all his associated customers (20% of Grocery turnover of Unilever ICF division) and as International Key Account coordinator I was responsible of International Long term Agreement for all three Unilever divisions Home and Personal Care, Food and Ice cream and Frozen Food. Core Responsibility Areas: - Direct management of a team responsible of National and International negotiations (5 National Accounts, 4 Regional Key Accounts) and coordination on all sales direct dedicated agents (60 people) - Customer Strategy in operating profit - National and International Long term plans negotiation - Sales Development strategies to improve market share in all product lines - Representing Italy in an international group responsible of International Unilever Customer Implementing cross category activity on each national customer with ad hoc project on Unilever Brands. - Accurately forecasts annual, quarterly and monthly revenue stream and cost - Control Budget for Listing, second level investment, sales promotion and trade show I drove a special supply chain‘s project on Frozen and ice cream food that helped to realize, the first in Europe, important collaboration project(win-win) with Carrefour on Distribution Area, direct management of orders and delivery directly on each Hypermarket. I persuaded Unilever Board to become Logistic provider of Carrefour Italy, renting them some of our Stocking place to store all assortment a part Unilever items, maintaining daily management of order and invoicing through our dedicated agents, To guarantee them on time deliveries, merchandising service, sharing all deliveries cost on each Hypermarket.
UnileverNational Key Account Manager
Jan. 2001 - Jan. 2003
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