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Work Background
Virtual Marketers LtdFounder / Head of Growth
Mar. 2018New Zealand
Virtual Marketers LtdDirector, Virtual Marketers
Mar. 2018New ZealandLike many professionals before me looking for diversity and flexibility, I've took the leap into the virtual consulting world. After several happy years of marketing at Trade Me, I've spread my wings and am now a 'Virtual Chief Marketing Officer' for several forward thinking businesses who are keen to make their marketing move in the digital space. I also have a team of Virtual Marketers ready to tackle your business challenge and help it grow. Message me for info.
Trade MeMarketing Manager - Trade Me Insurance and LifeDirect by Trade Me
Jul. 2016 - Mar. 2018WellingtonI managed the Marketing for both of Trade Me's insurance businesses. This was a highly direct response digital marketing role, with measurable targets on cost per acquisition, return on invest and attribution model management. We were in an area of growth in NZ - and simplifying the way Kiwi's buy insurance is our goal.
Trade MeMarketing Manager - Trade Me Jobs
Sep. 2014 - Jul. 2016WellingtonI managed the marketing for Trade Me's job board - Trade Me Jobs. This was a role based around campaign management, attribution measurement and providing helpful information to those looking for, and advertising roles in NZ. This was both a B2B and B2C marketing management role where I was responsible for the launch of: TGIM campaign - https://www.youtube.com/watch?v=ggWP30nnmHc
Job Hunters Guide - http://jobhuntingguide.trademe.co.nz/
Job Advertisers Guide - http://www.trademe.co.nz/job-advertising-guide/
Education New ZealandInternational Marketing Director & Campaign Manager
Jun. 2013 - Sep. 2014Wellington & Wairarapa, New ZealandInternatonal Campaign Manager
The purpose of my role at Education New Zealand was to plan, implement and track the success of international digital marketing campaigns that contributed to the increase of brand awareness and conversions. Markets I worked in included China, Indonesia, South East Asia, Brazil, Japan and India. International Marketing Director
Within a year I was seconded to the International Marketing Director role to cover a maternity leave.
As a promotion from International Campaign Manager (on secondment) I managed the global marketing plan carried out by ENZ. This included leading a team of 4 in the delivery of all digital campaigns, web projects and brand development. I also collaborated with our NZ Inc partners in development of joint marketing initiatives in our key countries of focus.
Charlie and Flo'sFounder/Owner
Mar. 2012 - Nov. 2013Wellington & Wairarapa, New ZealandWhile I cared for my two pre-school daughters at home, I was the founder of Charlie and Flo's - an online shop selling beautiful pre-loved children's clothing to families all over NZ and Australia. www.charlieandflos.co.nz. I sold my business in 2013 so I could dedicate my working time on my marketing career.
AptimizeRelationship Manager
Jun. 2010 - Jul. 2011WellingtonWhile I was at home with my two pre-schoolers, I was the part-time Relationship Manager for Aptimize's resellers in the UK and EU. My role included pipeline and critical project management and communication on a regular basis to keep track of our business opportunities. Aptimize was then aquired by Riverbed in the US who then managed the resellers from the US.
Young & Rubicam Wellington NZSenior Account Manager
Jan. 2006 - Jan. 2009I managed all of our key accounts at Y&R Wellington. This included Relationship Management, Project implementation and management, Campaign development, budgets, billings, planning and mentoring staff.
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