Education New ZealandInternational Marketing Director & Campaign Manager
Jun. 2013 - Sep. 2014Wellington & Wairarapa, New ZealandInternatonal Campaign Manager
The purpose of my role at Education New Zealand was to plan, implement and track the success of international digital marketing campaigns that contributed to the increase of brand awareness and conversions. Markets I worked in included China, Indonesia, South East Asia, Brazil, Japan and India. International Marketing Director
Within a year I was seconded to the International Marketing Director role to cover a maternity leave.
As a promotion from International Campaign Manager (on secondment) I managed the global marketing plan carried out by ENZ. This included leading a team of 4 in the delivery of all digital campaigns, web projects and brand development. I also collaborated with our NZ Inc partners in development of joint marketing initiatives in our key countries of focus.