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Work Background
CHMWCreative Strategist
Jul. 2023Chicago, Illinois, United StatesAs a Creative Strategist at CHMW, my responsibility is to create content that doesn’t just look good, but also drives results. In this digital age, aesthetics and functionality must go hand-in-hand, and that’s something I never lose sight of. I constantly endeavor to craft content that embodies our clients' brand and message, while also engaging the audience in a way that leads to measurable conversions. In order to achieve this, I start by gaining a deep understanding of our clients' business goals, target audience, and competitive landscape. This foundational knowledge guides every decision I make throughout the creative process. Next, I focus on developing innovative strategies that leverage the latest digital marketing trends and technologies. This includes creating visually compelling designs, crafting compelling narratives, and developing targeted campaigns that resonate with the audience and inspire them to take action. But my role doesn’t end there. Once the content is live, I closely monitor its performance and make data-driven adjustments to optimize for success. This involves analyzing key metrics such as click-through rates, conversion rates, and return on investment to determine what’s working and what needs improvement. It’s this constant cycle of analysis, optimization, and innovation that ensures we are always delivering the best possible results for our clients. Ultimately, my role as a Creative Strategist at CHMW is about more than just creating beautiful content; it's about creating content that drives real, meaningful results for our clients.
LeadOriginCreative Director
Sep. 2022 - May. 2023At Lead Origin, my role as the Creative Director was both challenging and rewarding. I was responsible for overseeing the creative department, which was the largest team in the company, consisting of graphic designers, video editors, UI/UX designers, and copywriters. Managing such a diverse group of talented individuals required a strategic approach to ensure that everyone was aligned with the company's vision and goals. My primary responsibility was to provide guidance and direction to the team, ensuring that the content we produced was not only visually stunning but also strategically sound and effective in achieving our clients' objectives. This involved coordinating with the different sub-teams, setting clear expectations, and providing constructive feedback to ensure the highest quality of work. One of the key aspects of my role was to foster a collaborative and supportive environment where creativity could thrive. I made it a priority to understand the strengths and areas for improvement of each team member and to assign projects accordingly. This approach not only helped in maximizing the potential of each individual but also contributed to the overall success of the team. Overall, my role as the Creative Director at Lead Origin was multi-dimensional and required a strategic approach to managing a large team, fostering creativity, and delivering results for our clients.
Growth HackersChief Marketing Officer
Oct. 2019 - Sep. 2022Taipei, Taipei City, TaiwanMy journey as the Chief Marketing Officer at Growth Hackers was nothing short of transformative. When I first joined the agency, we were a tight-knit team of just five members. Fast forward 1 year ater, and we have quadrupled in size, boasting a team of 20 dedicated professionals, and have significantly increased our clientele base. My primary role as CMO was to develop and implement marketing strategies to drive growth for our clients. This involved a comprehensive approach that included analyzing our target market and competitive landscape, optimizing our clients' online presence, developing targeted marketing campaigns, and nurturing relationships with both existing and potential clients. While our initial focus was on building our customers' brands, our commitment to delivering results led to a natural increase in our own notoriety in the digital sphere. As we continued to satisfy our clients, word-of-mouth referrals increased, leading to a significant growth in our client base. One of the key strategies I implemented was to work closely with our content, design, social media, and paid media teams to develop compelling marketing collateral and campaigns for our clients. Additionally, I prioritized optimizing our clients' websites for search engines and user experience, leading to a significant increase in organic traffic and inquiries for them. As a result of our focused efforts on client satisfaction and delivering results, Growth Hackers was able to elevate its position in the market. Not only did we increase our clientele base, but we also built a strong reputation in the industry as a trusted and results-driven digital marketing agency. In conclusion, my role as CMO at Growth Hackers was centered around driving growth for our clients, which in turn, led to our own growth and success as an agency.
RBJ Commodities and Trading ExponenManager of Operations
Nov. 2017 - Oct. 2019Davao, Davao Region, PhilippinesMy role as Manager of Operations at RBJ COMTREX was a pivotal one, involving both strategic planning and day-to-day operational activities. As a leading distributor of medical supplies and instruments in the Philippines, it was essential that our operations ran smoothly and efficiently to meet the demands of our clients. One of my primary responsibilities was to work hand in hand with the CEO to develop and implement strategies that would optimize our operational processes and drive sales growth. This involved analyzing our supply chain, identifying bottlenecks, and implementing solutions to improve efficiency and reduce costs. In addition to strategic planning, I was responsible for overseeing the day-to-day operations of the company. This included managing our inventory, coordinating with suppliers, and ensuring that our orders were processed and delivered in a timely manner. Additionally, I worked closely with our sales team to develop and implement sales strategies that would help us achieve our revenue goals. Through a combination of strategic planning and operational excellence, I was able to consistently generate over $3 million in annual sales during my two-year tenure at RBJ COMTREX. This achievement was not only a testament to the effectiveness of our strategies but also to the dedication and hard work of our entire team. Overall, my role as Manager of Operations at RBJ COMTREX was both challenging and rewarding. It required a strategic mindset, attention to detail, and the ability to work collaboratively with others.
Luxury PresenceJunior Web Developer
Jan. 2016 - Dec. 2017Santa Monica, California, United StatesIn my role as a Junior Website Developer at Luxury Presence, a digital marketing agency based in California, I had the opportunity to work with a prestigious clientele that included renowned real estate agents and celebrity realtors. This role was incredibly rewarding as it not only allowed me to develop my technical skills but also to contribute to the success of our clients in the highly competitive real estate market. The majority of my work involved using JavaScript and JSON, with KeystoneJS being the primary platform for building our clients' websites. KeystoneJS is a powerful open-source framework for developing database-driven websites, applications, and APIs. My responsibilities included coding and modifying websites from layout to function according to the clients' specifications, ensuring that the end product was not only visually appealing but also functional and user-friendly. In addition to coding, I also collaborated closely with our design and content teams to ensure that the website's aesthetics aligned with the client's brand identity and that the content was optimized for search engines. This often involved making revisions and adjustments based on feedback from the client and other team members. Working at Luxury Presence was a great learning experience as it required me to adapt quickly to new technologies and stay abreast of the latest trends in web development. Additionally, working with high-profile clients demanded a high level of attention to detail and the ability to deliver high-quality work under tight deadlines.
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