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Work Background
Stetson UniversityBusiness School Advisory Board Member
Jan. 2023DeLand, Florida, United StatesLeverage years of dedicated commitment to Stetson University as an avid booster of athletic programs to serve as a valued member of the Business School Advisory Board. Apply professional accomplishments and expertise to influence and shape strategic decisions, programs, and initiatives within the School of Business. Drive enhancement, development, and expansion of the Sports Management program by aligning passion for athletics with professional contributions to the university community.
• Championed the development of a refreshed NIL framework for the Hatter Collective, emphasizing athlete engagement, branding, and monetization, while mentoring new staff unfamiliar with NIL to ensure successful implementation following the previous staff member's departure.
500 LEVELDirector of NIL & Strategic Partnerships
Jan. 2023https://www.500level.com Cultivate strong relationships with agencies, agents, and athletes, facilitating creation of custom one-of-a-kind collections that resonate with both fans and athletes. Collaborate closely with collegiate NIL directors to ensure licensing compliance, staying up to date with evolving regulations, and identifying best practices for engaging athletes and athletic departments effectively.
• Spearheaded the implementation of college licensing and NIL initiatives, resulting in a significant increase in revenue and brand recognition.
• Forged strategic partnerships with third-party platforms to develop marketing campaigns maximizing new NBA licensing while tapping the NIL marketplace, significantly expanding 500 LEVEL's brand reach and visibility in high-growth markets.
• Collaborated with NIL agencies to design exclusive collections and campaigns around student athletes, driving new revenue streams and enhancing exposure across the collegiate market.
Secured and negotiated licensing agreements with third-party partners, increasing the distribution of 500 LEVEL merchandise into major non-endemic retail stores.
1 OF 1 Agency / Young Money APAA SportsDirector of Player Development
Jan. 2022Nationwide, USAhttps://www.1of1agency.com
https://www.youngmoneyapaa.com Collaborate with a high-performing team of NFL agents, guiding clients in successful transitions post-football to ensure long-term financial stability and personal growth. Forge strategic partnerships with top-tier brands and agencies, meticulously tailoring proposals and branding strategies for each client, resulting in mutually beneficial collaborations. Manage various facets of branding, including memorabilia ventures, book deals, community engagement initiatives, podcasts, digital merchandise storefronts, casino VIP experiences, and more, ensuring a comprehensive and impactful brand presence for clients. Lead agency client service initiatives, overseeing development of charitable foundations and planning youth camps to reinforce clients' philanthropic contributions and community involvement. Maintain a strong understanding of market trends and industry dynamics, continuously identifying new business partnership opportunities to expand the agency's client portfolio.
• Spearheaded groundbreaking marketing deals that amplified media exposure, bolstered community relations, and enhanced client public profiles, significantly increasing community impact.
• Maximized revenue potential for clients and the agency through skillful negotiation and meticulous management of six-figure plus sponsorship deals with Fortune 500 clientele.
• Strategically diversified athlete revenue by executing endorsements, managing public appearances, leveraging media opportunities, enhancing financial security for clients.
• Successfully repositioned and redefined agency branding and social media guidelines, resulting in an improved reputation and heightened client engagement.
• Advanced from Director of Player Marketing & Branding to Director of Player Development, expanding abilities and combining expertise in player marketing and branding with comprehensive player development strategies.
NFL Hall Of Famer, Tony BoselliDirector of Marketing
Jan. 2022 - Dec. 2023Expertly managed the comprehensive marketing portfolio of NFL Hall of Famer Tony Boselli, covering memorabilia promotion, public speaking engagements, social networking, and brand development. Collaborated closely with the NFL and counterpoints to identify and execute viable partnership opportunities, resulting in mutually beneficial relationships and increased brand exposure.
• Orchestrated successful marketing campaigns for Tony Boselli's memorabilia, significantly increasing sales and fan engagement.
Played a pivotal role in forging strategic partnerships, contributing to Tony Boselli's continued success and brand growth.
CROSSOVR COLLECTIVEDirector of Partnerships
Jan. 2021 - Dec. 2022https://www.crossovr.co/ Delivered strategic consultation for CrossOvr Collective, contributing to the success of the Drew League partnership, YouTube, Caffeine, and PlayersTV content projects. Maintained strong athlete relations and actively identified sponsors to offset production costs, seamlessly incorporating brands into production and project promotions. Advised Wilson Basketball on building equity in multiple Pro-Am basketball leagues, including the Drew League and Chi-League Pro-Am basketball series. Streamlined talent acquisition and business development processes for content projects for the NFL, OneTeam Partners, NFLPA and NBA, emphasizing athlete relations and fostering collaborative partnerships.
• Enhanced community and partner participation and event execution for the Drew League and Chi-League Pro-Am Leagues, contributing to increased overall community engagement.
• Innovatively crafted and delivered exclusive activation opportunities for sponsors within the community engagement group, elevating fan experiences to unprecedented heights.
• Transformed endemic brands, like PrivateLabel and Wilson Basketball, into profitable revenue generators and explored new licensing and exposure opportunities.
• Provided strategic guidance and advisory services to OneTeam Partners and the NFLPA, contributing to successful branding, business development, and athlete talent acquisition for their groundbreaking podcast series, 'Athlete And,' centered around NFL tentpole events.
1 OF 1 Agency / Young Money APAA SportsDirector of Player Marketing & Branding
Jan. 2018 - Dec. 2022Nationwide, USA
Freelance ConsultingSports Marketing & Brand Consultant
Jan. 2016Nationwide, USADeliver services as a Sport Marketing and Brand Consultant, providing comprehensive consultation to small businesses, agencies, and former NFL athletes, focusing on sports strategies and traditional marketing strategy evaluation. Identify local sponsorship and business growth opportunities and refine marketing strategies to drive revenue and maintain brand equity. Assist with influencer marketing, competition analysis, and collaboration with organizations like the NFL and NFLPA. Identify best practices to drive program awareness and brand collaboration. Establish strong working relationships with cross-functional teams and develop income streams by optimizing marketing and brand initiatives.
Washington RedskinsSenior Director of Partner Services & Marketing Operations
Jan. 2015 - Dec. 2017Washington D.C. Metro AreaLed a team of partner service team enhancing sponsor engagement. Implemented an in-house agency mindset focused on partner relationships and sponsor objectives, leading to a significant increase in renewals for an extensive portfolio of 150+ partners. Established brand and department guidelines for consistency and executed strategic initiatives that surpassed revenue targets. Revamped Training Camp and Draft Day programs for effective marketing, identified new assets for sponsor activation, and integrated advanced third-party marketing tools for data-driven decisions. Managed the sponsorship asset portfolio, updated rate cards, streamlined contract processes, and led the team in asset activation, boosting sales and partner satisfaction. Fostered strategic alliances with sponsors and naming rights partner FedEx, strengthening long-term relationships. Created compelling sales and marketing presentations, driving revenue growth and audience engagement.
• Spearheaded successful rebranding and repositioning of platform strategies and sponsorship assets, significantly increasing brand value and revenue.
• Pioneered creation of new revenue streams and upsell opportunities, surpassing $100K each, driving substantial revenue growth.
• Achieved strategic growth by expanding inventory, securing additional sponsors, and introducing new strategic marketing platforms, resulting in the acquisition of 56,000 new fan club members and generating over $500K in new revenue during a one-year period.
Washington RedskinsDirector of Partner Services & Strategy
Jan. 2013 - Dec. 2015Washington D.C. Metro Area
The Marketing ArmConsulting Specialist
Jan. 2011 - Dec. 2013Greater Chicago AreaAT&T • Suggested profitable nationwide partnership opportunities based on the practicality of wireless technology integration, the sponsorship landscape, and the local market
• Developed effective communication across the organization and with outside partners, assuming full responsibility for the AT&T Wi-Fi Services (AWS) client relationship
• Formulated and managed the strategy for AWS temporary event program to successful conclusion, maintaining 5% growth in program development year over year
• Increased AT&T revenue streams, generating potential upwards of $250,000
• Created sustainable business growth and long-term market presence by negotiating renewal options for permanent integration of wireless technology
• Negotiated terms for Wi-Fi installation and sporting event sponsorships at 80+ events, including Super Bowl XLVI, Pebble Beach, the Boston Marathon, AT&T National, and the Indianapolis Motor Speedway
• Management and escalation to closure of agreements, prepared legal contracts, and secured valuable sponsorships arrangements
DraftfcbSenior Media Planner
Jan. 2009 - Dec. 2011Greater Chicago AreaMillerCoors, State Farm, Qwest, Taco Bell • Performed detailed media, market, and industry competitive research for assigned accounts
• Developed a comprehensive knowledge of proposed sport sponsorship and entertainment opportunities • Gathering large amounts of data and insights to produce valuable conclusions that improve future campaigns’ performance
• Heightened brand recognition and core business values
• Effectively managed budgets of over $200 million and provided expert recommendations for continuous improvements of work parameters
OMDStrategist
Jan. 2008 - Dec. 2009Greater Chicago AreaGatorade, Propel • Created and delivered Gatorade’s high-impact “G” rebrand and supplemental innovation campaigns and maximized opportunities for media exposure to support the business goals.
• Liable for the successful execution of national sport league deals; played pivotal role in the entry strategy for Action Sports; manipulated, interpreted and presented findings regarding sponsorship matters to facilitate future planning with rationales.
• Exhibited a continuous drive for improvement orchestrating tactical and effective national, pan-Latin, and local multi-media campaigns with the view to increase the customer base, sales, profitability, as well as increasing the awareness of the brand across various mediums; established, grew and deepened strong cooperative relationships with agency partners and clients.
OMDAssistant Strategist
Jan. 2006 - Dec. 2008Greater Chicago AreaQuaker Oatmeal, Life Cereal, Chicago Festival of Maps, LaSalle Bank
Cramer-KrasseltAccount Service Intern
Jan. 2006 - May. 2006Orlando, Florida Area
Dell TechnologiesGlobal Brand Strategy Intern
May. 2005 - Aug. 2005Austin, Texas Area
Orlando Predators, IncSports Marketing Intern
Jan. 2004 - May. 2004Orlando, Florida Area
CSI: Capital Spectrum IncGraphic Design Intern
May. 2003 - Aug. 2003Austin, Texas Area
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