1 OF 1 Agency / Young Money APAA SportsDirector of Player Development
Jan. 2022Nationwide, USAhttps://www.1of1agency.com
https://www.youngmoneyapaa.com Collaborate with a high-performing team of NFL agents, guiding clients in successful transitions post-football to ensure long-term financial stability and personal growth. Forge strategic partnerships with top-tier brands and agencies, meticulously tailoring proposals and branding strategies for each client, resulting in mutually beneficial collaborations. Manage various facets of branding, including memorabilia ventures, book deals, community engagement initiatives, podcasts, digital merchandise storefronts, casino VIP experiences, and more, ensuring a comprehensive and impactful brand presence for clients. Lead agency client service initiatives, overseeing development of charitable foundations and planning youth camps to reinforce clients' philanthropic contributions and community involvement. Maintain a strong understanding of market trends and industry dynamics, continuously identifying new business partnership opportunities to expand the agency's client portfolio.
• Spearheaded groundbreaking marketing deals that amplified media exposure, bolstered community relations, and enhanced client public profiles, significantly increasing community impact.
• Maximized revenue potential for clients and the agency through skillful negotiation and meticulous management of six-figure plus sponsorship deals with Fortune 500 clientele.
• Strategically diversified athlete revenue by executing endorsements, managing public appearances, leveraging media opportunities, enhancing financial security for clients.
• Successfully repositioned and redefined agency branding and social media guidelines, resulting in an improved reputation and heightened client engagement.
• Advanced from Director of Player Marketing & Branding to Director of Player Development, expanding abilities and combining expertise in player marketing and branding with comprehensive player development strategies.