Phat Tire Bike ShopCorporate Marketing Manager
Jun. 2020 - Dec. 2024Arkansas and Oklahoma95% Remote Position
Generate and execute marketing budget for advertising, community advocacy, events, sponsorship, and donations for 13 locations in 3 regions and 2 states. Annual budget $175,000.
Create calendar of events. Manage staffing and responsibilities for in excess of 50 events.
Drive engagement with customers and community through social media including Facebook (18.5K) and Instagram (7.2K). Improve navigation of website. implement monthly updates.
Compose bi-monthly email communications to drive awareness on sales, events, and related subjects. Manage email list of over 52,000 with an average open rate of 45% and greater.