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Work Background
Garotas EstúpidasCOO
Jan. 2024São Paulo, Brasil
GE BeautyCOO
Jul. 2023São Paulo, Brazil
Orla VenturesCo-Founder
Jan. 2023São Paulo, BrazilInvesting in high potential early stage startups
Endeavor BrasilScale-up acelerada
Jun. 2022 - Dec. 2022São Paulo, BrasilA YAMO foi escolhida, entre mais de 8 mil scale-ups, para participar da 2ª turma do programa Scale-Up da Endeavor Brasil, dentro da turma de Consumer Goods. Foram 5 meses de conexões e aceleração intensas, e aprendizados essenciais para a evolução do nosso negócio.
YAMOPartner
Dec. 2020São Paulo, Brazil
YAMOFounding Team | Head of Operations and Finance
Dec. 2020 - Dec. 2022São Paulo, Brazil- Strategic Planning
- Financial modeling (business plan, cash burn, KPIs)
- Investor Relations
- Cash & Funding
- Product management for Sales tools development
- E-commerce consumers' journey
- Commercial and business intelligence
- Integrated management (OKRs and objectives)
- Sales Operations
- P&L
- Processes establishment
- Tax and accountancy interface with BPO
- Go to market strategies: channels, pricing, sales policies
- B2B + B2C supply management
- B2B trade marketing
L'OréalFranchise growth | Maybelline
Jan. 2020 - Nov. 2020São Paulo, Brazil- Growth strategy management nationwide
- Assessment, choice and priorization of points of sale
- Negotiation with shopping centers
- Prospect and selection of franchisees
- Point of sales implementation
- Commercial, financial and operational KPIs management
brMallsSales coordinator for Brazil
Jun. 2018 - Oct. 2019Rio de Janeiro Area, Brazil- Agile Methodologies
- Project Management
- Product management - sales tools development
- Retail scale-ups acceleration [Endeavor]
- Benchmarking and competitors monitoring
- Tenant mix nationwide validation
- Sales report for Board Meetings
- Support for the Key Account team
- Support for the sales team
- Commercial incentives
brMallsCommercial/sales audit coordinatior
Jul. 2016 - Jun. 2018Uberlândia e Região, Brasil- Management and leadership of the commercial team
- NOI budgeting, follow-up and forecast
- Strategic and Commercial Planning
- Negotiation of contracts with new tenants, contract renewals and credit recovery
- Tenant mix management
- Relations with costumers (tenants) and shareholders
brMallsCommercial analyst
May. 2015 - Jun. 2016Uberlândia e Região, Brasil- Management reports
- Revenues and costs budgeting, follow-up and forecast
- Store Sales performance analysis
brMallsSales audit analyst
Feb. 2014 - Apr. 2015Uberlândia Area, Brazil- Sales audit planning and execution
- Negotiations
- Sales and variable revenues budgeting and forecast
- Audit team management (~40 interns)
- Trade marketing programs
brMallsMarketing assistant
Oct. 2012 - Jan. 2014Uberlândia Area, Brazil- Marketing planning
- Budgeting
- Sales campaigns, entertainment events and promotions
- Marketing KPIs analysis
- Social networks management
brMallsCommercial intern
Jun. 2012 - Sep. 2012Uberlândia Area, Brazil
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