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Work Background
ByfieldAccount Director
Sep. 2023 - Oct. 2024London, England, United Kingdom
Yellow Jersey PRAccount Director
Apr. 2022 - Jul. 2023London, England, United Kingdom
Yellow Jersey PRSenior Account Manager
Sep. 2021 - May. 2022London, England, United KingdomYellow Jersey PR is a multi-award-winning, London and Zurich based, communications agency with circa 30 professionals that help clients tell their stories in a clear and compelling way in order to secure the support of stakeholders, meet corporate objectives and enhance or protect reputations. Corporate PR, Financial PR, Investor Relations and Digital+Design. www.yellowjerseypr.com
The Boss Body RevolutionMindset Coach and Personal Trainer
Mar. 2020London, England, United KingdomPart time: coaching women to become their very best. I help high-achieving women to become stronger physically and mentally and help them shift their mindset to a growth mindset through a cheerleader and compassionate style of coaching.
Fitch Group, Inc.Communications Associate
Apr. 2019 - Sep. 2021London, United Kingdom- Across Fitch Ratings, Fitch Solutions and Fitch Learning, I handled the EMEA broadcast and single-handedly grew it in the EMEA region so that now they have become a go-to voice on TV outlets such as BBC, Bloomberg Asharq TV, CNBC Arabia, CNBC Africa and CNBC Europe. - I handled the media relations for Fitch Ratings' Islamic finance in the EMEA region, working with Fitch Ratings' Global Head of Islamic Finance, Bashar Al-Natoor. - Brought fresh ideas and thinking to the team; remain current on PR and relevant trends and embed in PR strategy and execution. - Handled PR for the Industry Risk Research side of Fitch Solutions, working with Group Heads and other analysts on media opportunities. - Revived the link between Corporate Communications and Social Media teams relating to social media promotion of media coverage across Fitch Ratings, Fitch Solutions and Fitch Learning. - Positioned Fitch Solutions and Fitch Ratings' analysts as key experts in their industries on major broadcast outlets in the EMEA region. - Sat on Fitch Women’s Network (FWN) and EMBRACE Network steercos and helped both ERGs grow from small start-ups to fully fledged global networks. At FWN, liaised with Women on the Wharf for external events. At EMBRACE, liaised with Refinitv's ERGs to create a cross-company mentoring schemes for network members. Also created a large number of internal events to celebrate diversity but equally to help bring about conversations that needed to be had in terms of creating change and improving diversity in the senior rungs of the company.
The Fit LondonerFounder
Jun. 2017London, United KingdomThe Fit Londoner aims to empower women - particularly women of colour - and encourage men and women to step outside their comfort zones. Sitting on The Boss Body Revolution’s coaching team as a health coach and personal trainer for South Asian female career-driven clients looking to get more active, improve their wellbeing and mental health. We also work with sports organisations, race organisers and sports brands to improve diversity and advise on making their campaigns more engaging to an ethnically diverse male and female audience. Below are a few we have worked directly with:
The Diversity board for Ultra X: aiming to help make Ultra X race participants more diverse
Decathlon - #MadeToBeUsed campaign 2020
Swimathon 2019 - ambassador.
Go Tri - Tri January champion - January 2019. Decathlon UK's 'Sport for Every Body' social media campaign. October 2018.
British Triathlon Federation - various campaigns. 2017-2018.
Jordan Joseph's 'Diversity in Running' social media campaign - 2018. Media features include:
The Stylist magazine
BBC News
BBC Asian Network
Tough Girl Podcast
The Metro
Women's Running UK magazine (front cover and full feature)
Lessons in Badassery
Shakti Collaborative
British Triathlon Federation - Triathlon England
The Fly Girl Collective
Cake Vs Scales Available for talks and panel discussions. Previous panel discussions include:
- Get Out Girl: Let your curiosity be your guide. Discussing how women can feel empowered and stronger when they step outside their comfort zones.
- Liv Cycling: How to be an Ironwoman. Discussing ethnic diversity, women in sports and managing training for endurance sports with full time jobs. - Barbell Brunch Club. Discussing ethnic diversity and their exclusion from sport brands.
Nexia International Business development and communications assistant
Aug. 2016 - Mar. 2019London, England, United Kingdom
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