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Work Background
OneDigitalMarketing Manager, DMV Region
Apr. 2024Richmond, Virginia, United States
Lightwave DentalMarketing Manager
May. 2023 - Jan. 2024Created and executed multi-channel marketing strategies supporting 25+ individual dental practices throughout the state of Virginia generating leads resulting in an overall increase of 20% in new patients. Teamed up with Regional Directors of Operations, Doctors, and Practice Managers implementing new marketing strategies, internal/external communications, digital advertising, event management, new patient conversion training, and patient retention programs. Developed and launched new internal marketing processes to streamline event planning, digital campaigns, communications, and re-branding projects. Managed vendor partnerships enhancing value-added benefits for practices, enhancing digital campaigns increasing leads by 20-25%, and sourcing new vendors. Collaborated with digital vendors to effectively manage new branding projects, website creation/development, and enhancements, monitored and improved SEO/SEM/PPC/Social Media campaigns increasing ROI. Recognized as Lightwave's Unsung Hero, December 2023 for my dedication and work performance - implementing new marketing initiatives and improving overall partnerships with dental leaders.
Informa MarketsMarketing Manager
Dec. 2022 - May. 2023Developed and implemented advertising, marketing, and communication programs building brand awareness for 17 brands, including four large scale events under the Farm Progress umbrella. Supported all internal & external communication initiatives, increasing event attendance, brand awareness and revenue. Created, executed, and monitored marketing/media communication plans including print, programmatic messaging, online, tradeshows, and social media engagement, increasing engagement. Managed two graphic designers overseeing new designs for 17 different brands under Farm Progress to improve engagement and brand awareness. Developed marketing strategies for show websites, email campaigns, social media, digital and publication advertising.
T-MobileSenior Regional Marketing Manager, T-Mobile
Nov. 2020 - Oct. 2022Richmond, VaPromoted to Senior Regional Marketing Manager. Applied strong marketing analytics and research skills providing strategic marketing plans increasing brand awareness and consideration in multiple markets under the T-Mobile brand. Researched and analyze marketing trends, business performance, market share, port-in/sales data to inform targeted go-to-market strategy. Composed multiple business marketing briefs, including key objective, goals, competitive analysis, market share, KPIs, cross-functional needs, demographic landscape, targeted segments, marketing tactics and any campaign requirements (messaging, partnerships, offers, etc.). Collaborated with cross-functional stakeholders across Marketing, Sales, Creative, Analytics, Engineering, Finance and Public Relations to execute strategies and drive growth in all markets. Executed multichannel local and national marketing campaigns including digital, web, sponsorships, email, local/national media, and events all focusing on generating quality leads and increased brand awareness. Forecasted and managed each market’s quarterly budgets ranging $100K - $400K+, owning ROI and keeping within allocated budget. Researched, selected, and fostered vendor relationships including negotiating, executing meaningful targeted brand activations, and measurement of postmortem analysis. Managed event agency to ensure quality executions, improving ROI, and lead generation. Appointed as project leader assisting with the launch of a national new line of business; developed aggressive full-cycle targeted marketing campaign resulting in over 100 successful store openings. Hand-raiser leading several regional marketing projects helping streamline work for the team.
Metro by T-MobileRegional Marketing Manager
Jan. 2016 - Nov. 2020Promoted to Regional Marketing Manager Assisted in developing quarterly marketing plans to help drive traffic and sales in multiple markets; outperformed sales goals by as much as 25%. Increased brand awareness and consideration scores for both brands by 10%+ in assigned markets. Collaborated with sales team and dealer partners advising on best marketing practices helping increase store traffic. Managed vendor relations, event agency training and event execution. Bought media in targeted markets to help drive brand consideration. Appointed project leader for T-Mobile’s national military program; implemented advertising campaigns across the country targeting all military branches and veteran, resulting in 20% market share for that segment in 6 months.
Metro by T-MobileMarketing Specialist
Jun. 2014 - Jan. 2016Launched T-Mobile’s prepaid brand in new markets; provided marketing plans for 130 new store openings. Assisted in managing and forecasting $1.6 million yearly budget; strategically spending and staying within budget. Helped develop quarterly marketing plans for 3 separate market launches. Worked closely with sales leadership and business development to ensure swift start-ups and successful ROI. Executed multi-channel marketing tactics, including direct to consumer, digital, media, events, and sponsorships. Managed experiential agency – trained brand ambassadors, consumer engagement event tactic development and conflict resolution.
The Greater Richmond Convention CenterMarketing Manager
Sep. 2011 - Jun. 2014Created strategic yearly advertising plans using multi-channel tactics including digital, industry publications, and targeted email campaigns. Produced all marketing, sales and executive materials including proposals, executive communications, annual reports, monthly industry newsletter articles, website design, center banners and digital signage. Created and implemented new business development strategy for sponsorship programs; increased sponsorships 50% and increased listings in the Downtown Richmond Restaurant Guide 65%. Designed all creative for targeted advertising campaigns. Liaison for event clients; increased attendance through event promotions, public relations, and digital channels. Public Relations contact; provided press releases to the media for upcoming events, center renovations, new hires etc. Severed as the event manager for all client and company events utilizing effective planning and marketing strategies leading to highly satisfied customers. Project manager for the design and implementation of the new GRCC website. Hired, trained, and managed seasonal interns.
Better Business BureauCommunications Director
Jan. 2004 - Sep. 2011Oversaw all communications and member retention programs for over 4,000 BBB Accredited Businesses throughout central VA. Concepted and implemented new communications and retention plan to grow membership; increased membership retention 50% overall. Worked directly with President, VP and Board of Directors reporting retention growth and new member benefits and programs. Managed and executed all member events, luncheons, annual meeting and golf tournament, educational small business seminars and more. Managed small team of retention specialists.
UnistaffOnsite Manager
Nov. 2000 - Dec. 2003Onsite Manager for Unsitaff client--managed all Human Resource related activities such as hiring, firing, counseling, training & development
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