T-MobileSenior Regional Marketing Manager, T-Mobile
Nov. 2020 - Oct. 2022Richmond, VaPromoted to Senior Regional Marketing Manager. Applied strong marketing analytics and research skills providing strategic marketing plans increasing brand awareness and consideration in multiple markets under the T-Mobile brand. Researched and analyze marketing trends, business performance, market share, port-in/sales data to inform targeted go-to-market strategy. Composed multiple business marketing briefs, including key objective, goals, competitive analysis, market share, KPIs, cross-functional needs, demographic landscape, targeted segments, marketing tactics and any campaign requirements (messaging, partnerships, offers, etc.). Collaborated with cross-functional stakeholders across Marketing, Sales, Creative, Analytics, Engineering, Finance and Public Relations to execute strategies and drive growth in all markets. Executed multichannel local and national marketing campaigns including digital, web, sponsorships, email, local/national media, and events all focusing on generating quality leads and increased brand awareness. Forecasted and managed each market’s quarterly budgets ranging $100K - $400K+, owning ROI and keeping within allocated budget. Researched, selected, and fostered vendor relationships including negotiating, executing meaningful targeted brand activations, and measurement of postmortem analysis. Managed event agency to ensure quality executions, improving ROI, and lead generation. Appointed as project leader assisting with the launch of a national new line of business; developed aggressive full-cycle targeted marketing campaign resulting in over 100 successful store openings. Hand-raiser leading several regional marketing projects helping streamline work for the team.