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Work Background
SearchStaxVP, Product Management
Apr. 2023 - Dec. 2024Los Angeles Metropolitan AreaLed cross-functional teams across Product, UX/Design, Product Ops and Program Management, managing the full product portfolio of SaaS search solution offerings, driving both 0-to-1 initiatives and 1-to-n scalable enhancements. ๐๐ฐ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐๐ต๐บ๐ฒ๐ป๐๐ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ:
โ Transformed an ad-hoc startup product environment into a scalable, efficient organization with metrics-driven roadmaps, agile practices, and cross-department PODs, achieving a consistent 90%+ on-time delivery rate. โ Expanded global addressable market by 3x through key product enhancements, including a web crawler enabling data ingestion from any CMS/DXP, support for 4 new cloud regions, and addition of 19 languages. โ Increased engagement of target Marketer user group 3x by launching new features and compelling enhancements that drove adoption and value. โ Launched Smart Match Assist, an AI-powered feature that uses natural language processing to turn โno resultโ searches into actionable recommendations for Marketers to reduce 'no results' searches and increase visitor CTRs. โ Enhanced Developer Experience with Headless Search UI Kits (JS, Vue, React, Angular, and Next.js), enabling developers to create highly tailored, flexible search experiences while reducing development time by 50%.
EZ TextingSenior Director, Product
Oct. 2020 - May. 2022Santa Monica, California, United StatesCharged with the leadership and performance of the Product and UX / Design Teams to maintain, grow, and expand the full portfolio of SaaS texting products as well as integrated partnerships for both web and mobile platforms. ๐๐ฐ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐๐ต๐บ๐ฒ๐ป๐๐ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ:
โ Delivered a new data-driven product roadmap process in partnership with Engineering to optimize SDLC operations, increase velocity, capacity and lower maintenance. โ Designed a cross-functional stakeholder prioritization system that focused efforts on customer outcomes, lowering customer-reported issues by 30% while increasing NPS from 2 to 30. โ Focused product efforts to migrate the business from a "pay as you go" model, to subscription-based, delivering better cash flow predictability, increased LTV, lowered CAC and payback to < 6 months. โ Directed transition from legacy shortcodes (6-digit phone numbers) to 10DLC/A2P (10-digit phone numbers). โ Increased MMS revenue by 3x through innovative Shutterstock partnership integration and feature set.
LERETA, LLCDirector Product Management
Sep. 2018 - Mar. 2020Pomona, California, United StatesTasked with rethinking and rebuilding the company's core property-tax services platform, tools and foundational user experiences to serve our mortgage-lending clients whose escrow-account tax disbursements total several billion dollars per year. ๐๐ฐ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐๐ต๐บ๐ฒ๐ป๐๐ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ:
โ Led the establishment of the company's first agile team and ensuant processes utilizing Scrum, Kanban and Lean methodologies, effectively integrating Product, Engineering, Design and QA into an efficient team. โ Deployed rapid prototyping methods to efficiently gather requirements with users and stakeholders unaccustomed to articulating software needs. โ Oversaw all aspects of the user experience for a new loan onboarding and property tax-line configuration application for clients acquiring loans and in need of rapid tax service setup at scale.
University of Southern California Annenberg School for Communication and JournalismAdvisor, Digital Social Media Graduate School Program
May. 2015 - Dec. 2018Los Angeles, CAAdvisor for pioneering graduate program in social media, digital strategy, internet marketing, and entrepreneurship. ๐๐ฐ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐๐ต๐บ๐ฒ๐ป๐๐ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ:
โ Delivered lectures and workshops designed to equip students with agile product development methodologies and hands-on experience with user stories, MVP analysis, road mapping, financial modeling, and strategic product decision-making. โ Implemented new curricula and processes to transition program capstone projects from student created prototypes to actual software deliverables consumable by the public via the web or app stores.
YP, The Real Yellow PagesยฎDirector, Product โ E-commerce
Aug. 2013 - Aug. 2018Glendale, CALed the development and launch of a new customer acquisition and e-commerce platform for this B2B-focused company serving SMBs. Oversaw web and mobile app customer experiences, including SaaS-based tools for reputation management, marketing, reporting, and billing. ๐๐ฐ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐๐ต๐บ๐ฒ๐ป๐๐ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ:
โ Defined and executed the vision for a new platform, leading a cross-functional team of Product Managers, Engineers, UX Designers, and external agencies through the full product development lifecycle. โ Drove the product roadmap to achieve all sales-lead conversion goals, growing revenue from $19M on the legacy system to $52M on the new platform within a year. โ Grew monthly customer engagement by 67% through improved reporting experiences that included robust call-recording and playback features on web and mobile platforms. โ Directed a refactoring of the billing backend infrastructure and bill pay UI resulting in 45% more self-serve payments and 22% increase in auto-pay enrollments in the first 3 months.
Leaf Group (Demand Media)Director, Product - Creativebug
Feb. 2013 - Jul. 2013Santa Monica, CALed the seamless integration of Creativebug into Demand Media following its acquisition, completing a full slate of corporate integration projects across Product, Technology, BI, Finance, Accounting, and HR in six months. Oversaw product improvements and closely tracked e-commerce subscription goals to drive growth. ๐๐ฐ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐๐ต๐บ๐ฒ๐ป๐๐ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ:
โ Tracked and reported on performance and subscription goal progress to identify areas of improvement.
โ Deployed SEO enhancements increasing traffic by 83% and A/B testing to raise monthly subscriptions by 23%.
Leaf Group (Demand Media)Director, Product - Publishing at eHow
Jan. 2011 - Jan. 2013Santa Monica, CAOversaw product development and operations for eHowโs large-scale publishing system, supporting a Top 20 ComScore website with a daily output of 5,000 content pieces, including articles, videos, and slideshows. Leveraged cross-functional expertise to create new, engaging content formats while collaborating with teams to evaluate and mitigate revenue risks. ๐๐ฐ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐๐ต๐บ๐ฒ๐ป๐๐ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ:
โ Closely tracked, analyzed and managed content delivery and quality-standard SLAs for 5K published content pieces per day, enabling our team to drive continual product and system feature enhancements. โ Minimized bounce rates and increased CTR by 32% and session pageviews by 211% through the creation of new, engaging content formats and recommendation modules, while consistently meeting operational SLAs.
Leaf Group (Demand Media)Director, Product - GolfLink
Jan. 2010 - Dec. 2010Santa Monica, CAHeld full P&L accountability for a subscription-based golf score tracking and instructional website with $3M in annual revenue. Launched multiple website and mobile app development projects, driving continued growth and operational success. ๐๐ฐ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐๐ต๐บ๐ฒ๐ป๐๐ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ:
โ Delivered hands-on leadership to a scrum agile team of five during the completion of daily operations and successful web and mobile app development projects. โ Increased subscriptions by 20% through new mobile features and content packages for branded ad sales. โ Cultivated and maintained positive key traffic partnerships to increase revenue and visibility.
IAC / CitysearchDirector, Product โ Search & Findability
Sep. 2006 - Dec. 2009West Hollywood, CAAt IAC, I led and empowered my team of seven to succeed during product development projects through the delivery of consistent leadership and communication. Daily activities also included directing the innovation of new, highly effective agile roadmaps. ๐๐ฐ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐๐ต๐บ๐ฒ๐ป๐๐ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ:
โ Creating a new search engine, taxonomy, and geographic information system, to deliver new hyper-local neighborhood guides and search capabilities for users. These projects were completed on-time using agile methodologies. โ Acquiring key data from user behavioral analyses which allowed us to create a highly competitive product.
BroadSpire Inc.Manager, Product and Marketing
Jan. 2005 - Jan. 2006Los Angeles, CA
GoTo.com, Inc (Overture)Managing Editor
Jan. 2000 - Jan. 2003Pasadena, CA
Self EmployedMedia Marketing Consultant
Jan. 1998 - Jan. 2000San Francisco / Los Angeles, CA
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