The HEINEKEN CompanyAnalytics Product Manager
Apr. 2021 - Apr. 2023Amsterdam, Noord-Holland, NederlandAs Analytics Product Manager, I was responsible for the development and deployment of several digital products for the Commerce domain, ensuring high quality products and incremental business value for users. In my role I:
• Conducted several design thinking workshops to ensure deep understanding of the business
questions and product requirements, resulting in prioritized user stories for product backlog.
• Defined product vision and product roadmap and collaborate with a cross-functional team to timely deliver new product features, while ensuring excellent end user experience.
• Deployed several digital products in new markets/OpCos, guiding users through the change, ensuring data-driven decisions to unlock the incremental business value of data & analytics.