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Work Background
WestJetManager - Platform Delivery - Digital Technology
Sep. 2017Canada, CalgaryResponsible for the delivery and operational support of self service capability, component, and complex web page builds, Marketing and Operational Emails, Loyalty Profile authentication and Management, and supporting content as a service for Web, Mobile Apps and Email. This role works closely with the Digital Product Teams, IT Commercial Ops, Architecture, Security and WestJet's integrated partners to ensure the effective and timely delivery and support of it's Digital Platforms.
WestJetTeam Lead - Digital Production Design & Platform Delivery
Sep. 2015 - Dec. 2017Calgary, Canada AreaLead the day-to-day production for a portfolio of digital content and marketing initiatives (WestJet.com, Email, Banners, Blog, etc.); Oversee the production content and ensure the deliverables are of high quality, on time and adhere to the business requirements; Be involved in entire production process, understanding business objectives and user needs; Maintain digital asset libraries by keeping them organized and up to date, and following taxonomy guidelines; Participate in campaigns and projects providing UI expertise as it relates to production work; Ensure production content adheres to overall UX strategy; Enforce processes as outlined relating to the CMS and publishing workflows; Oversee assignment of digital tickets to the production team; Oversee the opening of production tickets in the workflow management system; Ensure and enforce high quality content is produced and executed through digital channels. Help maintain consistency in page layout and design throughout WestJet.com; Ensure team is adhering to company wide standards for user experience (front end, user interface, interactive content); propose/identify needed enhancements that further WestJet’s digital presence Oversee the production workload and schedule, and provide clear communication to leadership regarding resources, abilities, project status, team capacity, challenges, etc.; Understand the objectives and success metrics of an initiative. Leadership and Training: Mentor the production team, helping develop skills sets, provide and implement training as well as development plans; Perform TOP performance reviews for the production team, evaluate and recommend opportunities for growth; Assist in required team hires, working with recruiting and vendors, perform interviews and evaluate candidates; Help develop and maintain production documentation, processes and training material; Ensure compliance with internal and external standards, including Brand, W3C HTML, CSS, WCAG
WestJetCreative Lead - Digital Team - Creative Services
Feb. 2013 - Sep. 2015Calgary, Canada AreaResponsible for the daily operations and creative vision of westjetvactions.com
Lead a diverse team of 6+ digital designers Work closely with internal/external clients to manage a large number of retail based initiatives
Ensuring brand consistency across all digital mediums
Provide creative direction to designers and for ad campaigns
Communicate capacity with business units
Coordinate advertising schedules for internal clients and designers
Manage daily task requests for digital designers
Write and communicate process documents to improve team efficiency
Responsible for training and mentoring team members
WestJetSenior Creative Web Designer - Digital Team - Creative Services
Jan. 2011 - Feb. 2013Calgary, Canada Area. Maintain a high level of organization while managing content for two sites, five storefronts
. Produce professional quality work by utilizing a keen eye for design and detail
. Produce high volumes of digital ads for multiple client groups under tight deadlines
. Trouble shoot Sentias CMS issues
. Remain flexible in a fast paced environment
. Provide creative direction for web page layouts and advertisements to designers as well
as with internal/external client groups
. Initiated the creation and use of a digital asset bank
. Initiated the use of a consistent file archiving and naming process
. Clear understanding of SEO and SEM best practices
. Seek to maintain brand consistency through all creative
. Strive to find and implement more efficient process
. Coach and provide guidance to team members on WestJet brand guidelines, creative
and process
. Provide encouragement to motivate members
. Use a positive and optimistic attitude to influence team members
. Build and maintain positive working relationships with internal/external client groups
while establishing respect through my words and actions
. Built a strong knowledge network across the organization – allows me to identify the
fastest route to necessary information
. Digital Team representative for PACT Culture Club
WestJetCreative Designer - Lead Print
Jul. 2006 - Jan. 2011. Worked closely with internal clients to conceptualize templates for all print ads
. Conceptualized internal/external campaigns for initiatives such as Summer Smiles, Winter
Warmth, Westnet launch, Total Rewards and Fun ‘n Festival Series
. Responsible for the redesign of multiple internal initiatives
. Managed airport signage project, including asset cataloging
. Created and prepared print files for final release to printers
. Clear and concise understanding of pre-flight and pre-press process. This prevented
delays in production caused by missing materials or improperly prepared collateral
. Able to create high quality print projects in a cost conscious environment
. Coached team members final print production processes to ensure consistent, high quality
creative
. Technical and design coach to interns and junior designers
. Responsible for proofing all major projects before distribution
. Implemented the use of Intervals software to measure team efficiencies
. Volunteer for Fun and Festival Series events across Canada at various events to promote
the WestJet brand as well as share the culture with our guests
. Creative Services representative for PACT Culture Club
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