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Work Background
Fuzz CreativeCreative Marketing Director
Jul. 2022Idaho, United States- Provide marketing and design-related services on a freelance/contractual
basis for local and national clients across multiple products and services.
- Worked collaboratively to reinforce SEO, and website structure/content
resulting in 200+% growth.
- Design and manage branding campaigns, product launches, and event
marketing initiatives across print, video, web, and social media.
- Manage development of traditional and social media marketing campaigns
to drive sales and customer engagement.
Vertical Partners West, LLCCreative Marketing Director
Jan. 2019 - Dec. 2022United States- Devised marketing plans using digital strategies, print advertising, and
affiliate partners.
- Developed and implemented successful marketing strategies to increase
brand visibility and sales performance by 15% YOY.
- Created content and promotional materials to drive engagement and
conversions across new and legacy product lines while increasing sales.
- Supervised creative team in brand, image, and daily topical promotion.
- Managed multiple successful product launches including legacy and new
lines utilizing relationships with industry professionals and influencers.
POWERHANDLINGMarketing Director
Jan. 2017 - Dec. 2019Spokane, Washington, United States- Boosted brand awareness and increased generated leads by over 30%
while managing internal and external marketing campaigns and programs.
- Oversaw preparation of marketing copy, images, videos, emails, spec
sheets, and other collateral for dozens of industrial products.
- Generated sponsorships with related and partnering entities to enhance
marketing objectives.
- Executed comprehensive marketing plans that consistently achieved
targets for increased revenue.
- Handled all aspects of public appearances and trade shows including
award-winning booth design.
Titan Truck Equipment & Accessories Co., Inc.Regional Marketing Manager
Jan. 2014 - Dec. 2017Spokane, Washington, United States- Established, initiated, and optimized business development strategies
based on company targets, product specifications, market data, and
budget factors.
- Improved website visibility through the development and implementation of
SEO strategies leading to over 10% increase in sales.
- Captured new customers by optimizing business strategies and launching
products to diversify offerings.
- Analyzed and reported KPIs regularly to validate and demonstrate the
success of marketing campaigns.
KELLYBRADYCreative Director
Jan. 2011 - Dec. 2014Spokane, Washington Area- Directed and supervised a team of 15 designers, writers, and producers to
create award-winning visual media campaigns supporting $100M in annual
sales.
- Directed numerous photo shoots for print and digital media, reviewing
each element against client standards and expectations.
- Developed hundreds of high-impact creative trailers and promotional
content for company campaigns from concept to completion.
- Negotiated contracts with vendors and suppliers to establish timely
delivery of materials and achieve mutually beneficial agreements.
- Monitored industry trends to keep creative materials fresh and engaging.
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