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Work Background
CroudSEO Consultant
Mar. 2023New York, United States
Policygenius Inc / ZinniaSenior SEO Manager
Sep. 2021 - Sep. 2024New York, United StatesManaged technical SEO strategy and implementation for policygenius.com, collaborated closely with editors on content development, updates, and consolidation with emphasis on EEAT principles for Life, Home, Auto, and Disability insurance. Created SEO reports with multiple data sources in Looker Studio. • Created site-wide internal linking strategy and collaborated cross-functionally for implementation • Created and presented Google algorithm update analyses to internal stakeholders
NextGuest / CendynAssociate Director, SEO
May. 2019 - Aug. 2021Greater New York City AreaLed and improved the agency’s SEO product by creating new offerings, plans, and reports for clients. Implemented efficient internal processes with engineering, project and account management, sales, and content teams. Managed a team of six SEO professionals with an emphasis on upskilling. • Successfully completed site migration projects and onboarding for all new clients • Demonstrated thought leadership with educational SEO presentations for clients and colleagues
AyimaSEO Manager
Jun. 2018 - May. 2019New York, New YorkInvolved in multiple successful client pitches for major fashion and financial brands. Improved and maintained technical SEO for large eCommerce clients including J.Crew and FullBeauty Brands. • Implemented faceted navigation to improve J.Crew’s on-page experience • Implemented international SEO strategy to improve crawl budget and frequency
Resolution MediaSEO Supervisor, GSK
Sep. 2017 - May. 2018Greater New York City AreaManaged US content strategy and technical SEO including site migrations for GSK brands
Resolution MediaGlobal SEO, Content, and eCommerce Supervisor, Unilever
Jun. 2016 - Aug. 2017Greater New York City AreaManaged SEO, content, and eCommerce strategies for Vaseline in the US, India, and Thailand. Collaborated with international team members. Maintained client relationships with Unilever brand managers. • Optimized Vaseline’s eCommerce product listings for Amazon, Target, Walmart, and Walgreens
• Sold $20,000+ of out-of-scope eCommerce business to Suave
Resolution Media AustraliaSEO and Content Manager
May. 2015 - Jun. 2016Sydney, AustraliaManaged SEO, content strategy, and reporting for Australia.com and Johnson&Johnson brands. Maintained ongoing relationships with brand managers and C-level clients. Completed multiple, large site migration projects from start to finish. • Provided international search insights to inform Australia.com’s 2016 Tourism Australia campaign • Used multiple data sources to improve on-site engagement on Australia.com
Resolution Media/OMD AustraliaSEO Executive
Apr. 2014 - May. 2015Sydney, Australia
oa agency - Optimisation AustraliaCopywriter and SEO Assistant
Jun. 2012 - Apr. 2014Sydney, Australia
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