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Work Background
Creative Hopscotch / TonyBaker.comFounder
Mar. 2023Joshua Tree, California, United StatesFocused on Peak HUMAN Performance in Creative Operations. Learn how to sustain your best-self and your team, day after day, in this ever-evolving and (at times stressful) creative industry. Learn to identify your purpose and align it with the people and organizations around you. Leaders; You’ve built the perfect facility, purchased the best production equipment, developed your state-of-the-art tech-stack ... NONE of these work well without engaged, accurate and purposeful human interaction. Sprint through the finish and build a team of Leaders with sustained Peak Human Performance. Creative Hopscotch can help.
Accenture SongDirector Creative Operations (Content Studios)
Apr. 2022 - Mar. 2023San Francisco, California, United StatesClient accounts included The North Face, Timberland, Walmart, etc.
Stitch FixDirector of Creative Operations - Content Studios
Sep. 2019 - Mar. 2022San Francisco, California, United StatesSupervise talented team of 6 creative operations managers in daily studio, imagery, and photography operations. Craft imagery that displayed innovation and features of new products. • Navigated COVID-19 successfully by building extensive external studio network to increase capacity, including remote studio in Atlanta with full staff; partnered with legal teams and government agencies to ensure proper compliance with protocols.
• Launched “Freestyle” expansion for product detail pages, creating and testing new image families across all brands and lines of business; expansion resulted in increase from 30,000 annual image assets to 200,000 annual image assets while transitioning from 75% internal imagery to 100% client-facing.
SGKProducer / Account Manager
Sep. 2018 - Sep. 2019San Francisco/CupertinoApple account Producer & Account Mgr.: Partnered with Creative Directors and Product/Project Managers at Apple to develop image assets for product launches of flagship products for international campaigns. Led 2D retouching and 3D artist teams in creating imagery for multiple flagship products and large format, in-store visual campaigns.
NikeDirector of Photography Services
Aug. 2015 - Jan. 2017Beaverton, ORApplied studio expertise to create end-to-end creative department while remaining enthusiastic and consistent with teams. Structured studio to enable efficient creation of PDPs and facilitate social marketing. • Transitioned all photography operations in 18 months and aided with redesigning and relaunching Portland studio. • Crafted efficient system and workflows to increase number of products photographed each day across team of 4; implemented new software and defined workload parameters to increase product shoots from 9 products with 9 images per day to 40 products with 9 images per product per day.
AmazonManaging Photographer
Aug. 2012 - Apr. 2015New York CityOversaw 30–120 individual contributors at largest studio in world, tasked with regular workflow reviews. Attended creative meetings to understand stakeholder requirements and build trust by updating on processes; utilized information to align vision, intent, and team members while facilitating open communication. • Opened new global studios in India and helped open new studios and support teams in London, China, Romania, and Mexico, communicating with teams in each country to quickly train on labor protocols, social norms, and religious rules. • Managed photography operations for 150,000 annual products, on-model, each with 2–9 photos.
Red House Productions, LLC / CRAFT Studio, LLCFounder and Creative Director
Apr. 2006 - Mar. 2015Nashville, TNApplied management experience and project management skills to direct operations for largest stock photography studio during time of rapid growth. Recruited, hired, and motivated 5 full-time staff members and acted as creative lead tasked with managing concurrent photoshoots daily. Simultaneously maintained roster of entertainment, advertising and editorial clients. • Secured high-profile clients, such as Taylor Swift, Playstation, Amazon, AT&T, Target, Rolling Stone, Billboard, Playboy, USA Weekend, O Magazine, Newsweek, People, Sony Records, Universal Music Group, BMG Music Group, Warner Bros. Records, MCA Records, EMI Music Group. Stock contracts: Getty Images, Jupiter Media, Workbook Stock.
• Negotiated North America’s largest stock image contract for 5,000 high-resolution, high-impact images.
Tony Baker, photographerFreelance Photographer
Jan. 1994 - Dec. 2006Los Angeles, NashvilleReceived Grammy certificate for Best CD Packaging, Photography for DreamWorks Records. Specialized in assignment photography for entertainment and advertising industries. Work included hundreds of CD packages, regional, national and international advertising campaigns, editorial assignments, etc.
Tony BakerFreelance Photo-Assistant, Producer
Jan. 1988 - Dec. 1996Nashville, Los AngelesMoved up the professional ladder from un-paid intern, general photo asst., 1st asst., traveling/on-site producer, producer, associate photographer. Ongoing 1st asst. & production clients included (partial list): Peggy Sirota, Matthew Rolston, Diego Uchitel, Philip Dixon, Reisig & Taylor, Burke/Triolo Productions, Mark Tucker, Mark Hanauer
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