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Work Background
FreelanceFreelance Marketer & Communications Specialist
Mar. 2024
Turn To AppFreelance Social Media Manager
Oct. 2023 - Jan. 2024RemoteManage paid social media on a 3 month contract to build awareness while app was in beta testing.
SAN LEANDRO HISTORICAL RAILWAY SOCFreelance Web Designer
Jan. 2023RemoteCompleted a brand refresh and website refresh.
Blue Dress EventsBrand Designer & Market Strategist
Jan. 2022 - Jan. 2024San Francisco Bay AreaBuild evergreen brand and marketing strategies from the ground up for internal and external use and hire and train incoming marketing team for business longevity.
Non-ProfitDirector Marketing Communications
Apr. 2021 - Jun. 2024San Francisco Bay AreaManage and develop all internal and external communications including a complete brand refresh and all elements included, vendor management, and traditional digital marketing practices. Key Projects:
Develop and deploy a company wide brand refresh including all creative assets and new digital marketing strategies. Establish a strong marketing foundation for continual brand use and internal communications by creating new processes and structure strategies
Developed a new social media strategy that included optimizing social captions for SEO and raised total engagement rate 60% YoY in the last 3 years
Manage budgets for Google Display Ads, Out of Home Ads, Facebook and Instagram ads and misc. marketing efforts
Direct communication efforts with larger non-profit sponsors such as: Tim Tebow Foundation, City Team and Goodness Village
Bay Alarm CompanyCreative Marketing & Internal Marketing
Jun. 2018 - Apr. 2021San Francisco Bay AreaAssist in traditional marketing practicing while managing internal creative assets and assisting the agency vendor in a complete brand refresh while implementing new brand guides to internal teams. Manage the internal team communications platforms. Idealize and build new internal communication standards and resources for corporate sales teams.
Direct Connection Advertising & MarketingMarketing Department Specialist
Jun. 2016 - Jan. 2017Fairfield, California, United StatesProduce graphics and manage vendors in creative marketing tools to assist in agency growth. Develop and maintain email marketing structure for partnered business.
Scott Lamp Company, IncMarketing Department Assistant
Jan. 2014 - Jun. 2016Fairfield, California, United StatesDevelop and maintain new creative practices and structures on creative marketing team. Build and manage weekly emails, social media and overall project management. Assist in company brand refresh and website redesign. Manage and track data for continual project analysis.
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