Non-ProfitDirector Marketing Communications
Apr. 2021 - Jun. 2024San Francisco Bay AreaManage and develop all internal and external communications including a complete brand refresh and all elements included, vendor management, and traditional digital marketing practices. Key Projects:
Develop and deploy a company wide brand refresh including all creative assets and new digital marketing strategies. Establish a strong marketing foundation for continual brand use and internal communications by creating new processes and structure strategies
Developed a new social media strategy that included optimizing social captions for SEO and raised total engagement rate 60% YoY in the last 3 years
Manage budgets for Google Display Ads, Out of Home Ads, Facebook and Instagram ads and misc. marketing efforts
Direct communication efforts with larger non-profit sponsors such as: Tim Tebow Foundation, City Team and Goodness Village