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Work Background
Havas Creative NetworkEVP, Head of Account Management
Nov. 2023 - Oct. 2024Chicago, Illinois, United StatesAs the Head of Account Management, I led the Account Management discipline, drove agency culture, aligned business objectives, and partnered with C-suite clients to deliver thought leadership and innovation. Account Management
I led a 27-person team dedicated to delivering exceptional client service and strategically sound ideas to achieve client business objectives. My role included ensuring seamless cross-functional collaboration across creative, production, strategy, and finance teams to produce outstanding results. Additionally, I focused on fostering team growth and career advancement, implementing bi-annual boot camps to enhance skills, encourage knowledge sharing, and drive proficiency. These initiatives led to improved team satisfaction and retention during my tenure. Agency Culture
I spearheaded initiatives to foster connectivity and a shared vision across the agency, including agency-wide knowledge-sharing sessions, celebrating small wins, and implementing rewards and recognition programs. Transparent leadership is the cornerstone of my approach, ensuring alignment and trust throughout the organization. Client Partnership
A key aspect of my role was partnering with C-suite clients to provide thought leadership and innovative solutions that drove both client and agency success. These efforts opened doors to deeper collaboration, enhanced ways of working, and increased client satisfaction. Ultimately, these initiatives contributed to consistent year-over-year revenue growth.
HavasManaging Director
Aug. 2021 - Oct. 2023Chicago, Illinois, United States (Remote)Accounts: Citibank, American Airlines, Michelin
As Managing Director at Havas, I am both a client advocate and an internal team champion. From a client perspective, it is my responsibility to ensure our team is delivering meaningful, strategically sound, and effective outputs in service of meeting business objectives. I have built solid and respectful client relationships through years of trusted interactions and proven leadership. From an internal perspective, it is my responsibility to ensure my 50+ person team feels heard, supported, and has opportunities for career growth and development. Current account offering consists of both agency of record (AOR) and scope-based assignments aligned to delivering a consumer-first approach to integrated campaigns focused on driving awareness and consideration, as well as direct marketing and retail merchandising aimed at driving customer acquisition, cross-sell, and ongoing engagement. In addition to strategic oversight of the overall account, I have the responsibility for annual planning and forecasting, scope development, budgeting, and P&L management.
HavasSenior Account Director
Apr. 2018 - Aug. 2021New York, United StatesAccounts: Citibank, American Airlines
- Senior leader on a 35+ member team within the Havas network.
- Reported to Chief Growth Officer, and oversaw the day-to-day management of the account with key client counterparts including ongoing relationship assessments and budgeting and scope management.
- Continued to lead award-winning, results-proven 360 campaign efforts for the Citi/ AAdvantage credit card portfolio.
- Other skills include strategic and media planning, communications plans, product positioning, research, financial forecasting, projections, and revenue management.
HavasAccount Director
Mar. 2016 - Mar. 2018New York, United StatesAccounts: Citibank, American Airlines
- Brought a category-first social media influencer, integrated campaign from concept to proven success. This included establishing strategic frameworks to guide the work, penning new processes, and optimizing the campaign year-over-year to adjust to competitive and cultural shifts. The campaign has delivered double-digit increases against campaign objectives – awareness (3X above benchmark) and site traffic (exceeding the goal by 30-50%+ per year) – and has won several awards, including Financial Communications Society (3), MarCom (11), Midas (1), Mega (1), Global Traveler (3), W3 (1).
- Developed brand guidelines meant to illustrate the fully integrated nature of the campaign and the ability to execute in all channels.
- Improved upon established production processes; increasing budgets and output, and client confidence. Other skills include strategic and media planning, communications planning, consumer journey, product positioning, research, financial forecasting, projections, and revenue management.
WPP/Team BACAccount Director
Mar. 2015 - Mar. 2016New York, United StatesAccount: Bank of America (Credit Card, Home Loans, and Auto Loans)
- Led strategy and integration for all major consumer bank lending segments at Bank of America: credit cards, home loans, and auto loans. - Oversaw and engaged in all components of research, product development, and marketing
- Strategic responsibilities included product and offer creation/innovation, qualitative and quantitative research, go-to-market strategy, value proposition and messaging framework development and implementation, media and communications planning, and competitive analysis
- Partnered with strategic marketing leads and managed 15+ partner agencies to ensure strategy and messaging aligned across all paid, owned, and earned channels: TV, branding, PR, media, social, experiential, website/mobile app, digital campaigns, direct marketing, OOH, radio, events, sponsorship, and all other communications efforts
Total integrated marketing spend exceeded $700 million annually
- Clients included strategic marketing leads, product team, research specialists, legal and risk, and brand marketing, executives
- Represented and led a cross-functional team of seven; mentored and manage two direct reports
Agenda NYCAccount Director
Nov. 2013 - Mar. 2015New York, United StatesAccounts: Mastercard, PartnerRe (Reinsurance) and Guardian (Insurance)
- Acted as key client point of contact for all business matters
- Oversaw the design and ongoing content management updates for the Mastercard Intranet
- Facilitated the creative development of the printed and digital versions of the annual PartnerRe 10k, as well as creative strategy and execution for all event and paid advertising efforts
- Led the website development for a Guardian Life Insurance microsite meant to illustrate the importance of insurance for younger generations; inclusive of UX, wireframes, design, copywriting and code development.
Fitting GroupDirector of Account Services
Apr. 2011 - Sep. 2013Greater Pittsburgh AreaAccounts: Nymeo, Butler Health System, Guardian Security, William & Mary
Fitting Group was a full-service branding agency specializing in Challenger Brands — companies that were not the market leader in their industry but deserved to be so. Key achievements:
- Rebranding of Nymeo Federal Credit Union. The effort included everything from naming, brand, and logo development, to website, print collateral, and retail environment design.
- Complete website redesign for Guardian Home Security, inclusive of content and experience mapping, UX, wireframes, design and copywriting, and coding.
- Creative and strategic management for the Butler Health System Network.
- Led annual recruitment advertising strategy and consumer targeting for William & Mary MBA program.
Brady CommunicationsAccount Manager
Sep. 2010 - Mar. 2011Greater Pittsburgh AreaAccounts: FedEx Ground, Royal Caribbean Cruise Lines, Children’s Museum of Pittsburgh, PPG Chemicals and PPG Automotive Refinish - Responsible for managing all aspects of the Client relationship ranging from strategic planning, implementation and growth, to day-to-day requests and financials.
- Manage a diverse range of projects including, website development, iPad /iPod applications, digital solutions, marketing collateral and brand and messaging development.
WundermanAccount Supervisor
Jun. 2009 - Sep. 2010New York, United StatesAccount: Citi Cards
- Played a vital role in the strategic development of Citi Card products, including: positioning, communication strategies, consumer segmentation, forecasting and initiative development for direct mail, in-branch collateral, website development, digital and statement channel communications.
- Worked on acquisition, retention and up-sell communications for several different lines of business within the Cards division including: Affluent, Travel, Telecomm, Value and Co-branded products.
- Managed account finances closely with Account Director. Responsibilities include management of account scope-of-work, quarterly reconciliations and estimate tracking.
- Responsible for helping develop and manage a new process for an internal group that generated incremental revenue annually; directly managed three employees.
WundermanAccount Executive
Mar. 2008 - May. 2009New York, United StatesAccount: Citi Cards
- Served as account "go-to" person for clients and agency.
- Produced monthly competitive analyses for the credit card industry that followed industry trends and forecasts for U.S. and key global markets; decks published to senior-level clients.
- Managed creative development of monthly direct mail efforts.
Advanced Marketing StrategiesAccount Executive
Oct. 2005 - Dec. 2007Greater San Diego AreaAccounts: Mossy Nissan, Paradise Casino, Sprouts Farmers Market, San Diego County Credit Union, McMillin Homes, and IKEA San Diego
- Regularly worked with TV, radio, print, direct mail, website planning, and digital/online mediums.
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