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Work Background
Volt Active DataDigital Marketer
Jun. 2021Greater BostonVolt Active Data is a data platform that helps enterprises unlock the full value of their data by monetizing AI/ML, 5G, and IoT. Volt enables applications to ingest, process, and act on data in milliseconds - without compromising on speed, accuracy, or consistency. My role focuses on developing and implementing key inbound marketing initiatives, including website strategy and development, SEO/SEM, paid advertising campaigns, social media engagement, email marketing programs, and public relations efforts.
COMSOL, Inc.Marketing Event Specialist
May. 2020 - Jun. 2021Greater BostonAs a marketing event specialist at COMSOL, a premier provider of cutting-edge simulation software for product design, engineering, and research, I played a pivotal role in producing company events. This involved overseeing all aspects of event production, including the annual user conference, global tradeshows, and US-based training courses. My responsibilities were broad and encompassed everything from researching and securing sponsorships to developing programs and managing pre-show logistics, overseeing promotional campaigns, and executing post-event follow-up activities.
COMSOL, Inc.Marketing Assistant
Jan. 2018 - May. 2020Greater BostonConferences and tradeshows often take up a big chunk of the marketing budget for most organizations. These events present invaluable opportunities for companies to showcase their products/services, create brand awareness, and engage with potential prospects and existing customers. As a marketing assistant on the COMSOL marketing team, I played a critical role in managing all aspects of tradeshow logistics for the company's US offices. Working in close collaboration with product managers, applications engineers, account managers, and content writers, I ensured that all events were executed seamlessly and that COMSOL's brand was effectively represented.
COMSOL, Inc.Marketing Intern
Mar. 2017 - Jan. 2018Greater BostonAs a marketing intern at COMSOL, I supported the marketing team by closely monitoring press coverage and participating in targeted telemarketing campaigns. Additionally, after receiving lead lists from events and webinars, I identified prospects that matched our ideal customer profile. Subsequently, I imported net new leads into the customer relationship management database, ensuring the seamless integration of marketing initiatives with sales activities.
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