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Work Background
Sky CreativeAccount Director
Oct. 2021Working at Sky's advertising and creative agency, the largest in house agency in Europe. The role involves delivering TV advertising and fully integrated through-the-line campaigns across the business, specifically for Sky Sports, Sky Cinema, Sky Arts, Sky Exclusive TV series, Sky Original TV series and documentaries. Sky Exclusive and Sky Original TV Series & Documentaries (2022 – current) - Key art, first look trailer, launch promos, UI and social assets to promote Sky's TV series and documentaries
- Leading on some of Sky’s biggest 2024 shows (The Tattooist of Auschwitz and True Detective)
- Working on mid-tier campaigns (This England, Cobra, A League of their Own, Smothered and Rosie Molly) - Working on lower-tier campaigns (The Overlap, The Whale with Steve Backshall, The Great Rhino Robbery, The Man who stole the Scream, Ibiza Narcos) Sky Arts - Sky Arts Awards with Joe Lycett (2024) Sky Sports (2021-2023) - Golf start of season campaign 2023 to encourage fans in the UK and ROI to upgrade to Sky Sports by emphasising the unrivalled value of Sky's golf package
- Football restart campaign in 2023 to reignite excitement for the second half of the Premier League season following the World Cup by reminding fans how it feels to watch season defining moments, live
- World Cup 2022 campaign to provide support behind England and Wales - Christmas campaign in 2021 to promote the Premier League games, EFL, Scottish Premiership and WSL over the festive season
- Delivering assets to highlight Sky’s partnership with Kick It Out, an initiative to tackle discrimination in sport Sky Cinema (2021-2022) - Managing the launch of Paramount + to Sky Cinema
- Managing campaigns across Spring, Summer and the winer months to promote the wide range of blockbusters available to encourage upgrades to Sky’s subscription film service
- Delivering assets to promote Award-winning films in the lead up to the Oscars
Proximity WorldwideFreelance Account Director
Aug. 2020 - Sep. 2021London, England, United Kingdom
VMLY&R (MA)Freelance Senior Account Manager
Mar. 2020 - May. 2020London
HeyHumanFreelance Senior Account Manager
Nov. 2019 - Mar. 2020London, United KingdomResponsible for activating Guinness across key African markets. The remit was wide-ranging, from brand building to on and off-trade activations for Guinness innovations to large-scale promotions, experiential, sampling and TV advertising. The role also involved campaigns for other brands within Diageo such as Smirnoff, Baileys and Gordon's Gin.
Mesh MarketingSenior Account Manager
Apr. 2018 - Nov. 2019London, United KingdomManaged the 2019 and 2020 Olympic activations for the Team GB and McVitie's partnership. Also managed the Unilever account, which included creating guidelines, toolkits, strategy guidance, POS, digital video content, product photography and packaging designs for the Wall's Global account. Mesh are an integrated marketing agency, delivering ideas that sell across multiple touchpoints, channels and disciplines – from shopper and digital to retail and experiential to account handling, planning and creative – we believe in the power of commercially creative thinking. And it’s this combination of real-world insights, category-leading ideas and inspiring creative delivery that many of the world’s biggest brands and retailers come to us for.
Mesh MarketingFreelance Senior Account Manager
Mar. 2018 - Apr. 2018London, United Kingdom
Brand Culture LtdFreelance Account Manager
May. 2016 - Jan. 2018London, United KingdomThe role involved managing and implementing theatrical brand partnerships for Universal Pictures on both the UK and European account. It involved managing approvals and working closely with the Universal team, Illumination and Working Pictures to ensure all partner creative adhered to the guidelines whilst managing the relationship and contract with the partner. It also involved a secondment at Universal's offices where I was able to work closely with the data, digital, publicity and marketing teams.
TBWA\WorldwideAccount Manager
Mar. 2015 - Apr. 2016London, United KingdomLead account contact on Sharp’s Brewery, involving the management of content on their website and creating unique sport, food and drink related adventures for consumers. Involved in the creation of film content, negotiations between Brand Ambassadors and their agents followed by creating and managing the events thereafter. Work also involved press advertising and events to promote adventures. Lead account contact for Naked Juice smoothies, involving the campaign development for Western Europe; in charge of delivering the biggest UK roll out to date with full station take overs and roadside 6 sheet adverts across key London locations. All ads were printed on material that absorbed pollution, which was a UK first. Other work involved photoshoots, the creation of an animated brand film and brand guidelines for Western Europe. Support on product launches, website delivery, photoshoots, interactive 3D toolkits & point of sale for Johnson & Johnson Healthcare on a global level.
The Big KickJunior Account Manager
Mar. 2014 - Mar. 2015Lead account contact for Tesco’s venture brand, Euphorium Bakery, involving ownership of the annual local marketing plan, budget and campaign delivery.
Lead account contact for the Tesco Local marketing team involving the idea generation and event management of all campaigns during store openings, refurbishments and closures. Work also involved the following areas within Tesco:
- Tesco Mobile: National in-store promotion surrounding Football World Cup 2014 - Tesco.ie: Managing Tesco Ireland’s magazine and banner adverts
- Tesco Community team: Managing exhibition shows for Farm to Fork initiative
- Tesco Dotcom: Managing direct mail & experiential activity
HaygarthAccount Executive
Jul. 2012 - Mar. 2014Wimbledon village• Support on the creation and execution of retail campaigns, promotions and events for Walt Disney Studio Home Entertainment products across all UK and Ireland retail channels. This involved supporting the marketing activity across all major supermarkets, toy and e-commerce sites
• Management of B2B and B2C online, print and in-store comms for Budgens and Londis, delivering seasonal marketing campaigns, digital content, press advertising, retailer recruitment and loyalty schemes
• Support on the Coca Cola account involving website content and campaign management of the multi-media marketing Fanta 100 Ways to Play campaign
• Assisting the Mars, L’Oreal and Majestic account teams on promotions, store visits and social media pages
• Part of the new business team involving research, competitor analysis and preparation for pitches
• Part of the integrated innovation team, delivering internal presentations on recent, innovative campaigns
BBDO WorldwideWork Placement
Mar. 2012 - Mar. 2012London, United KingdomI worked on the Kraft account where I focused on the Kraft account supporting the team on Kenco Millicano and Philadelphia promotions. I also worked on the Volkswagen, P&G and Johnson & Johnson accounts where I helped facilitate campaigns for each and contributed toward their social media pages
Global MouseWork Placement
Dec. 2011 - Dec. 2011Johannesburg Area, South AfricaI attended photo shoots for the client, Discovery, to promote health in the work place. I also undertook research on creative briefs and designed the layout and graphics for the autobiography, “The Way We Were” by Ray Whiteley
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