Sky CreativeAccount Director
Oct. 2021Working at Sky's advertising and creative agency, the largest in house agency in Europe. The role involves delivering TV advertising and fully integrated through-the-line campaigns across the business, specifically for Sky Sports, Sky Cinema, Sky Arts, Sky Exclusive TV series, Sky Original TV series and documentaries. Sky Exclusive and Sky Original TV Series & Documentaries (2022 – current) - Key art, first look trailer, launch promos, UI and social assets to promote Sky's TV series and documentaries
- Leading on some of Sky’s biggest 2024 shows (The Tattooist of Auschwitz and True Detective)
- Working on mid-tier campaigns (This England, Cobra, A League of their Own, Smothered and Rosie Molly) - Working on lower-tier campaigns (The Overlap, The Whale with Steve Backshall, The Great Rhino Robbery, The Man who stole the Scream, Ibiza Narcos) Sky Arts - Sky Arts Awards with Joe Lycett (2024) Sky Sports (2021-2023) - Golf start of season campaign 2023 to encourage fans in the UK and ROI to upgrade to Sky Sports by emphasising the unrivalled value of Sky's golf package
- Football restart campaign in 2023 to reignite excitement for the second half of the Premier League season following the World Cup by reminding fans how it feels to watch season defining moments, live
- World Cup 2022 campaign to provide support behind England and Wales - Christmas campaign in 2021 to promote the Premier League games, EFL, Scottish Premiership and WSL over the festive season
- Delivering assets to highlight Sky’s partnership with Kick It Out, an initiative to tackle discrimination in sport Sky Cinema (2021-2022) - Managing the launch of Paramount + to Sky Cinema
- Managing campaigns across Spring, Summer and the winer months to promote the wide range of blockbusters available to encourage upgrades to Sky’s subscription film service
- Delivering assets to promote Award-winning films in the lead up to the Oscars