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Work Background
ASH Yoga Sound BeyondOwner
Jan. 2024Pittsburgh, Pennsylvania, United StatesSpiritual alchemist creating ecstatic experiences through sound, movement and breath. Magic includes: sound healing, reiki healing, vinyasa and yin yoga, ecstatic dance and intuitive tarot reading.
Burt Intelligence.Head of GTM Operations
Feb. 2022 - Dec. 2022Los Angeles, California, United StatesSteward of product vision and owner of go-to-market strategy, enabling client-facing teams to successfully grow media owner’s revenue and increase insights through advanced data analysis.
Teak Warehouse Independent Consultant
Nov. 2021 - Feb. 2022Los Angeles, California, United StatesProviding operations management consulting and oversight of sales, inventory and financial systems integration.
MagniteVice President, Revenue Solutions (formerly Rubicon Project)
Jul. 2018 - Sep. 2021Greater Los Angeles AreaServe as General Manager of Prebid managed service header bidding solution. Lead global revenue growth, market share expansion, and all GTM activities. Direct internal product operations and global resourcing. Forecast revenues. Produce and present reports to Board of Directors. Represent company and evangelize product, including as corporate public speaker. Select Achievements:
• Superseded competitors to become product market leaders within 18 months after losing share due to late entrance into innovative technologies development. Productized existing technology with service layer into competing managed service offering. • Created transparent internal career pathing and promoting system that replaced practices favoring external hires, particularly at senior and executive levels. Provided first-ever post-interview access to 360 feedback. Increased opportunities for women and people of color.
MagniteSr. Director, Sales Engineering
Jul. 2016 - Jul. 2018Playa Del Rey, CaliforniaEstablished and headed Global Sales Engineering. Led pipelining and sales strategy for all seller-side technologies (header bidding, mobile app SDK, exchange to exchange API integrations). Select Achievements:
• Created first sales engineering discipline in company history. Managed team of sales engineers across web display, video, and mobile app verticals.
• Activated solution selling and transitioned global sales force from transactional to enterprise sales. Established new messaging and pipelining system.
manSr. Director of Product Marketing, Seller Cloud
Apr. 2015 - Jun. 2016Greater Los Angeles AreaLed all product marketing activities for seller side. Influenced technical aspects of external client product communications, corporate communications, and PR. Select Achievements:
• Developed and co-presented keynote product launch for large client event with <3-days’ notice that became showpiece presentation. Worked with Product and Design to rapidly create a scripted, clickable wireframe demo.
• Coordinated internal and outsourced resources to produce diverse portfolio of successful external client materials, including a monthly newsletter. Planned and moderated client-council events, scripted and produced 15/30s video spots highlighting key products, and worked closely with internal PR to draft press content and participate in industry interviews.
YieldexHead of Solutions Consulting
Sep. 2014 - Mar. 2015greater new york city areaManaged technical pre-sales consultants. Supported revenue team by providing deep technical and industry knowledge across product suite. Served as SME and trusted advisor in defining optimum client ad tech stacks. Select Achievements:
• Re-engineered sales strategy, methodology, and messaging to show complex product value through tangible examples. Created new sales tools, including use-case database. • Designed and implemented ROI calculator that led to closing data platform sales with biggest publishers. Tool became pivotal sales proof point and drew in stakeholders, including CFOs.
OperativeGlobal Head of Sales Engineering
Jan. 2014 - Aug. 2014New York, New York, United StatesDirected team and owned solution-selling methodology for direct sales order management systems. Select Achievements:
• Promoted rapidly across tenure to global team leader.
• Managed successful technical sales business. Worked with Product Marketing to produce multi-year messaging and materials updates. Planned yearly solution-sales training for global sales associates that increased selling methodology expertise and product knowledge currency.
OperativeDirector, Sales Engineering
Jan. 2013 - Dec. 2013Greater New York City Area
OperativeSr. Sales Engineer
Jul. 2011 - Dec. 2012
ScholasticSr. Business Analyst - Rights and Royalties
Jan. 2010 - Jul. 2011New York, New York, United StatesDrove program business and technology strategy as rights and royalties SME. Managed team of analysts in design and roll-out of royalties platform. Created internal training program for system users and process managers. Select Achievements:
• Hired to pinpoint and resolve roll-out issues. Determined points of inadequate requirements by testing and employing QA to verify existing features. • Created shortfalls business case with build vs. buy scenarios that highlighted fix costs as exceeding off-the-shelf solution. Informed product build termination decision.
RSG Media SystemsProduct Manager - IP Licensing and Finance
Mar. 2006 - Feb. 2010Designed and implemented software product that enabled brand owners to manage consumer product licensing deals, royalties, and product performance. Served as product sales engineer. Select Achievements:
• Developed software utilized currently by all major sports leagues and top children's brands. Achieved status as 1 of world’s leading product experts in rights management solutions.
• Released sister product in less than 9 months driving the closure of the existing leading company (competitor). Developed product based on data collected through precisely-defined interview series with client base that revealed gaps.
• Led sales closure of company’s first multimillion-dollar client. Remediated inability to locate beta client for new product due to missing functions within core system. Held week of focused meetings with ideal client to identify gaps. Mocked-up new solution that proved technology and service quality. http://www.sportsbusinessdaily.com/article/137285
Momentum SystemsBusiness Analyst
Mar. 2002 - Apr. 2005Oversaw full lifecycle and product implementation as analyst specializing in business process design and re-engineering. Gathered requirements, facilitated meetings, and performed systems training. Managed quality assurance. Focused on operational taxonomy across a variety of industries.
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