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Work Background
JoVESr. Product Manager
Apr. 2024Led the implementation of the Faculty Adoption new business line with a B2C product, achieving significant revenue in the first-semester post-launch and attracting new customers. I was responsible for understanding customer and stakeholder needs, directing the product squad’s efforts, and supporting customer-facing areas with a comprehensive knowledge base.
Produto Feito à Mão Co-Founder - Professor, Gestão de Produtos, Product Discovery
Oct. 2023 - Jan. 2024BrasilProduto Feito à Mão is a digital product school focused on events, classes, and consulting projects related to the Digital Product Management environment. Created by industry professionals, it offers courses on various topics such as Product Metrics, Product Discovery, Products for Mobile Apps, among others.
DescomplicaGroup Product Manager, Mobile and B2B
Apr. 2022 - Sep. 2023Rio de Janeiro, Brasil- B2B: Confronted the challenge of constructing a new Learning Management System (LMS), tailored to B2B clients, which rapidly surpassed the goal of 3000 students within the initial month. - Mobile: Attained a 90% increase in revenue from 2020 to 2022, specifically through mobile app store subscriptions.
DescomplicaProduct Manager, Mobile apps
Dec. 2020 - Apr. 2022Rio de Janeiro, Brasil- Confronted with the challenges of implementing a mobile strategy within the company, establishing a proficient mobile team, and enhancing revenue from existing products.
- Led product discovery initiatives through user and stakeholder interviews, data analytics, prototyping, usability tests, and product iterations resulting in a successful app launch in only 3 months.
- Led the conceptualization and launch of a pivotal app for Descomplica Faculdade Digital, transforming it into a significant channel for 65% of the students and contributing to a notable 4% reduction in churn.
M4UGroup Product Manager, Data
Mar. 2020 - Dec. 2020Rio de Janeiro e Região, BrasilStreamlined data organization, measured by improving data accessibility and efficiency through coordinating a multidisciplinary team to provide data as a service to internal and external clients, resulting in a substantial increase of internal retention.
M4UGroup Product Manager, LIO
Jul. 2019 - Mar. 2020Rio de JaneiroOversaw a range of sub-products, including an app store, various apps, a mobile phone-specific version, and the core payment system by managing stakeholder expectations, notably from partner company Cielo, by combining people management, product analytics, and user research to drive successful product outcomes
Affero LabProduct Manager
Nov. 2018 - Jul. 2019Rio de Janeiro e Região, Brasil- Helped achieve a reduction in time-to-market and an increase in product adoption by improving product lifecycle management, ensuring a successful market fit, product discovery, and on-time product delivery. - Enhanced product quality and user satisfaction, leading to an increase in customer retention and growth in revenue from improved products by playing a key role in conceiving a pivotal product and identifying enhancements for other company products, utilizing UX research, user interviews, and data analysis to drive product improvements.
Product ArenaCo Founder
Mar. 2017 - Sep. 2023Rio de Janeiro, Rio de JaneiroInitiative dedicated to promote digital product culture in Brazil.
Editora GloboSr. Product Manager - Mobile Apps
Aug. 2016 - Nov. 2018Rio de Janeiro- Managed the end-to-end lifecycle of mobile products, from conceptualization to development, while defining KPIs, backlog improvements, and nurturing customer relationships. - Streamlined product development, achieving a substantial increase in app user engagement and a reduction in development cycle time through successful leadership of a multitask development team and effective collaboration with cross-functional departments, including Marketing, Newsroom, IT Teams, External Suppliers, and Partners.
Nimbi S/AProduct Owner
Nov. 2015 - Aug. 2016Rio de Janeiro Area, Brazil- Spearheaded digital product management, emphasizing requirement gathering, user stories, and cross-functional collaboration.
- Employed agile methodology to create wireframes, prototypes, and innovative solutions in partnership with the design team.
- Provided valuable support to sales, support, and relationship teams, addressing client needs and demands, including notable clients like Raízen, CSN, ONIP, Sodexo, Bimbo, Arno, and others, resulting in an increase in client satisfaction and retention.
O GloboLead of the Apps and Digital Products Team
Mar. 2014 - Nov. 2015Rio de JaneiroTablet and smartphone product management, regarding the creation of products, definition of business model and KPIs, lifecycle management, interface between companies' areas and strategic partnerships. Work based on users feedback, metrics analytics, market research and companies goals, working with great partners such as Google, Adobe, Press Reader and others. Main products: + O Globo App for Android, iOS and Windows for smartphones and tablets
+ O Globo A Mais for Android and iOS for smartphones and tablets
+ O Globo at Google Newsstand
+ eBooks O Globo
+ Carnival Android and iOS for smartphones
+ Business development and improvement of a paywall in the website
InfogloboBusiness Analyst, Product Owner
Sep. 2011 - Mar. 2014Rio de Janeiro- Oversaw end-to-end product management for tablets and smartphones, encompassing product creation, business model development, KPI definition, and lifecycle management. - Successfully served as a liaison between different company departments and established strategic partnerships with industry giants like Google, Adobe, Press Reader, and others. - Leveraged user feedback, metrics analytics, market research, and company objectives to drive product excellence. This approach led to an increase in user satisfaction, growth in product adoption, and substantial revenue growth through key partnerships with Infoglobo being among the top 3 news outlets in Brazil - Increased app's downloads by 12% by implementing a new background feature, enhancing user engagement. Main products: + O Globo App for Android and iOS for smartphones and tablets
+ O Globo A Mais for Android and iOS for smartphones and tablets
+ Extra App for Android and iOS for smartphones and tablets
+ O Globo and Ela Digital + Carnival App
+ World Cup and Confederations Cup App
Grupo LANCE!Product Coordinator
Sep. 2007 - Sep. 2011Rio de Janeiro Area, Brazil- Achieved number one position among the most viewed sports' websites in Brazil by managing digital products spanning websites, tablets, and mobile platforms, and facilitating seamless communication between the development team and various business areas, particularly the newsroom. - Provided daily analytics reports with a focus on newsroom-published content, utilizing data-driven insights and market research to optimize content strategy, resulting in improved content relevance and an increase in user interactions with news articles. - Fostered relationships with strategic partners, with a particular focus on Microsoft (MSN portal), and acted as a liaison with the users committee to gather user feedback and insights
LANCENET!Sub-Editor
Sep. 2004 - Sep. 2007Rio de Janeiro Area, Brazil- Coordination of the website editorial team
- Interface between newsroom and development team
- Creation of special hotsites for important events Main projects: 2006 World Cup
LANCENET! - Grupo LANCE!Reporter (Intern)
Sep. 2003 - Sep. 2004Rio de JaneiroProduction of multimedia content for the website LANCENET! and Radio LANCE!
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