General MillsSr. Social Media and Digital Specialist (Contractor)
Oct. 2014Greater Minneapolis-St. Paul Area*Partner with cross functional teams to create and execute digital and social strategy for brands including: Cheerios, Lucky Charms, Hello Cereal Lovers, Betty Crocker, Gold Medal Flour and Bisquick
Own and implement all elements of social strategy, including test-and-learn opportunities, long-range planning, major campaigns, and day-to-day social engagement on all relevant social channels (Instagram, Twitter, Facebook, Giphy, Pinterest, Tumblr) *Manage editorial calendars to accommodate partners, web team priorities, and brand priorities
Copywriting for CPG websites (Wheaties, FiberOne, Nature Valley, Lucky Charms), consumer emails, and collaborating with agency and partner scripts including Hulu, Roku, Pandora, and TV *Strong analytical skills to mine for consumer insights *Manages social budget and executing targeted paid social campaigns *Manages workflow with design team