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Work Background
BAI DistributorsSales
Jul. 2023Remote
Groovin Cuban Music, LLCVice President of Global Sales
May. 2020Remote from Orlando, FL
Gemini SoundDirector of International Distribution - Latin America and the Caribbean
Nov. 2019 - May. 2020Remote from Orlando
Samson Technologies CorpInternational Account Manager
Jan. 2014 - Jul. 2019
Music & ArtsSchool Education Representative
Aug. 2013 - Jan. 2014Orlando Area, Florida
Sysco FoodsMarketing Associate / Territory Manager
Jul. 2011 - Aug. 2013Orlando, Florida Area• Outside territory sales manager and Latin specialist for largest food purveyor in the United States.
• Primary goal is to constantly grow territory by utilizing a go to market strategy involving new sales, penetrative selling and overall consultative partnerships with prospects and customers alike.
• Utilize skills and knowledge in web marketing and social media in order to assist customers to succeed within their market.
Data Transfer Solutions, LLCBusiness Development Manager
Nov. 2010 - Apr. 2011• Charged with seeking out new business thru various methods including: researching all levels of government purchasing web portals from county to federal for Request for Proposals (RFP) and other purchasing vehicles, registering as an interested vendor on governement sites, seeking out new avenues of business thru research and relationships, and actively studying business models and trends in the asset management, web application, GIS and transportation planning fields.
• Other Responsibilities – Editing proposal documents, leading proposal writing for various submittals, assisting with marketing efforts, competitive research utilizing public information searches, organize and maintained various databased of company registration information, maintanence of NAICS and SIC codes on various sites, along with other administrative support duties as needed.
Mel Bay PublicationsSales Manager - Latin America, the Caribbean and US Special Markets
Nov. 2009 - Oct. 2010• Specifically hired to open the Latin American, Domestic Spanish-speaking and outside the U.S. Spanish-speaking markets for Mel Bay Publications.
• Also asked to assist in domestic and Canadian sales of instructional method books, instructional DVD products, concert DVD, and many other music related products to music instrument retailers in Latin America, all Caribbean Islands, all E-Commerce, multi media or music merchant outlets as well as DVD channels. • Key Account manager to Guitar Center.
• Facilitated the addition of a Spanish-language method books created for Mel Bay.
• Aquired outside DVD content for digital distribution on MelBay.com ON DEMAND.
• Based remotely from home in Orlando, FL, I have proved that a remote based employee can easily succeed with the correct level of support.
• Increased sales into Latin America by over 300% with AR payables above 95%.
Music Sales GroupSales Manager
Apr. 2005 - Jul. 2010• Responsible for sales of songbooks, instructional method books, instructional DVD products, and many other music related products to music instrument retailers in Latin America, all Caribbean Islands, all E-Commerce, multi media or music merchant outlets as well as DVD channels. • Key Account manager for Domestic accounts. Opened new markets for products.
• Territory –States of Florida and Tennessee.
• Based remotely from home initially in Miami then Orlando, FL • In 2008 - the only sales representative to finish the year over budget (by 18%). • All accounts under my charge increased in sales over a 4 year average.
• Opened the most new accounts over 4 year period.
• Annual sales approximately $1.8 million per year.
Warner Bros. PublicationsAccount Executive - Latin America, Caribbean, E-Commerce
Dec. 2002 - Apr. 2005• Responsible for sales of songbooks, instructional method books, and instructional DVD / VHS material to all college/university bookstores, music retailers in the U.S. and all of Latin America (including all Caribbean islands). • Sales of same material to internet e-commerce sites. Web marketing and design consult also involved.
• Label Manager for Singing Machine karaoke software distribution to all accounts thru WEA in the US & Puerto Rico as well as internally at Warner Music Group.
• Secondary focus on marketing and seeking out new areas of business.
• Annual sales approximately $2.6 million in book and DVD - $3 million in Karaoke sales
Madacy EntertainmentNational Sales Manager
Jul. 2002 - Dec. 2002Miami, FL
Universal Music LatinoNational Sales Coordinator
Nov. 2000 - Mar. 2002Miami Beach
MSI ImportsLatin American Products Buyer
Mar. 2000 - Nov. 2000Miami, Florida
HITS MagazineMarketing Executive
Jun. 1993 - Nov. 1995Sherman Oaks, CA
Wherehouse EntertainmentSenior Buyer
Jan. 1991 - Dec. 1993Torrance, CA
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