Teix FinancialHead of Inbound Acquisition Marketing
Mar. 2021 - Oct. 2021Spearhead marketing for an insurance company Automated business and marketing using Hubspot and established lead acquisition source tracking eco-system with the help of Hubspot, which improved acquisition funnel attribution. Created 10+ email campaign automations (using 5 emails per campaign which I also created); also automated sales reps' journey of using marketing material and tools to close leads as well as automated multiple programs (ie. the review and referral program and the sms program) all with the help of Hubspot Proficient in using project management software Monday.com Sophisticated website and Facebook messenger chatbot/chat automation set up using software including Facebook, Manychat, and Hubspot generating alternate sources of leads Engineered sophisticated SMS programs for the company to aid with the sales and marketing, and monitored it as it positively impacted customer acquisition as well as how our organization worked Built referral/loyalty and review programs Co-managed a $40k per month ad spend for ad platforms including Facebook Ads and Google Ads Created reports detailing market research, business insights, KPIs, ROI, performance, and suggestions for business and division improvementCreated reports detailing market research, business insights, KPIs, ROI, performance, and suggestions for business and division improvement Led a team of designers, developers, sales reps and marketers, and participated in recruitmentLed a team of designers, developers, sales reps and marketers, and participated in recruitment Directed the SEO launch plan Co-created a separate company from the parent company I was working for which required creation of new domains, email addresses, website, marketing material, consumer analysis, business strategies, and automations; this also required training of sales reps on how to use new tools including Hubspot and hiring and working with a pr company