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Work Background
Trolleybus Urban DevelopmentMarketing Director
Jun. 2022
Canon CanadaMarketing Automation
Mar. 2022 - Jun. 2022Supported the automation of marketing initiatives. Supported marketing, sales, and customer service departments with the help of Marketo and Salesforce Marketing Cloud.
Made sales, marketing, customer service and HR departments smarter.
ILACInstructor of Digital and Social Media Marketing
Nov. 2021 - Dec. 2021Taking part in the endless growth of my talents with ILAC while maintaining my top of the industry marketing skills
Teix FinancialHead of Inbound Acquisition Marketing
Mar. 2021 - Oct. 2021Spearhead marketing for an insurance company Automated business and marketing using Hubspot and established lead acquisition source tracking eco-system with the help of Hubspot, which improved acquisition funnel attribution. Created 10+ email campaign automations (using 5 emails per campaign which I also created); also automated sales reps' journey of using marketing material and tools to close leads as well as automated multiple programs (ie. the review and referral program and the sms program) all with the help of Hubspot Proficient in using project management software Monday.com Sophisticated website and Facebook messenger chatbot/chat automation set up using software including Facebook, Manychat, and Hubspot generating alternate sources of leads Engineered sophisticated SMS programs for the company to aid with the sales and marketing, and monitored it as it positively impacted customer acquisition as well as how our organization worked Built referral/loyalty and review programs Co-managed a $40k per month ad spend for ad platforms including Facebook Ads and Google Ads Created reports detailing market research, business insights, KPIs, ROI, performance, and suggestions for business and division improvementCreated reports detailing market research, business insights, KPIs, ROI, performance, and suggestions for business and division improvement Led a team of designers, developers, sales reps and marketers, and participated in recruitmentLed a team of designers, developers, sales reps and marketers, and participated in recruitment Directed the SEO launch plan Co-created a separate company from the parent company I was working for which required creation of new domains, email addresses, website, marketing material, consumer analysis, business strategies, and automations; this also required training of sales reps on how to use new tools including Hubspot and hiring and working with a pr company
Happy Neighborhood Project - HNPCo-Host at Happy Neighborhood Project
Jan. 2021 - Dec. 2021Happy Business Networking is the happiest virtual business networking events in the world! At our events you will be able to network with positive and happy business people, while making 10+ quality connections at each event. With over 50 weekly events and 12,000+ month registrations, we have made a commitment to keep these events free, forever. Due to a high number of recent registrations and a maximum room capacity, we cannot guarantee that everyone will be able to join the event. You will be given priority entry if you have registered and are early to join the event. Toronto: Get referrals with local like-minded business owners and professionals in Toronto.
After registering you will receive an email confirmation with the Zoom link and password to join.
Register here: https://happyneighborhoodproject.com/network/calls/toronto
A Company In The Staffing IndustryMarketing Specialist
Mar. 2020 - Nov. 2020- I was brought in to create a marketing plan from scratch
- Placed company on track to becoming a billion dollar revenue company
- Achievement: Owner of company sent out a mass email congratulating my success while showing confidence that company is to grow despite and past the pandemic
- Invested in the ideas, thoughts, and opinions of the employees of the company
- Created an automation machine that improved productivity levels of staff in the company
- Created several profitable new business segments that placed company as a thought leader and a role model for other companies in the industry - Found loopholes in customer service models and highered quality levels of customer service through training staff and marrying the marketing system with their preexisting CRM processes
- Improved SEO and lead acquisition by 300%
- Generated the largest client acquired by the company in 2019 through one of the business development/marketing strategies in the automation - Worked intimately with staff members to ensure well-oiled machine of strategies run on past my time
Laserbody MDSelf Employed Marketing Consultant under Jessica Li International Incorporated for LaserbodyMD
Apr. 2019 - Sep. 2019Self-employed marketing consultant under Jessica Li International Incorporated for Life Clinics, parent company of LaserBodyMD clinics as well as 25 other physiotherapist clinics within Canada
Redwood Theatre at 1300 Gerrard Street East, TorontoSelf Employed Marketing Consultant under Jessica Li International Incorporated for Redwood Theatre
Mar. 2019 - Sep. 2019
Webware.ioMarketing Manager
Sep. 2018 - Feb. 2019- Created marketing department from scratch, led the marketing department while hiring key freelancers, agencies, and recruits to achieve project-based goals, trained and supported a large team as head of marketing, and worked intimately with the founders during business system handoff to ensure well-oiled machine of strategies run on past my time
- Created, implemented, and grew global sales/growth strategy that married marketing for SAAS company
- Achieved a steady ROI of 500%
- Used/performed coding, product management, product development, SEO, niche community marketing, negotiation psychology, funnel optimization, page optimization, social listening, social marketing, visual storytelling, emotional marketing, emotional copywriting, copywriting, one-off campaigns (including conferences, television advertisement and influencer marketing), and partner sourcing and contact
- Helped direct acquisition of tens of thousands of business accounts and strategized joint products under business segment of partnership with Staples
Jessica Li International Inc.Business Development, Marketing, Marketing Automation and Social Media Specialist (Owner)
Jul. 2017 - Mar. 2020- Trainer of CEOs portfolio included, Investor, Spiritual Influencer, and Marketing Operations Consultant
- Frequently brought in by companies to create marketing plan and department from scratch
- Making companies smarter as well as take the infrastructure of companies and make it more profitable
- Passionate about collaborating with founders who love building legacy companies Expertise include but is not limited to:
- Content engineering, content intelligence data science engineering, data scientist, executor
- Business automation and marketing automation (ie. through the use of Hubspot)
- Sophisticated website and Facebook messenger chatbot/chat automation set up using software including Facebook, Manychat, and Hubspot generating alternate sources of leads
- Build referral/loyalty and review programs
- Engineered and oversaw sms programs for sales and marketing and to increase customer acquisition - Converted active communities to long-term consumers and endorsers of brands
- Grew sales via a funnel I created for each client with a typical ROI of 300%
- Grew client accounts into tens of thousands in social media following within only a few months
- No failure track record (with proof from existing client base) of Search Engine Optimization yielding 400%+ ROI, while strengthening market hold and strategic brand position
- "Growth stack": google analytics, mailchimp, website creation and management tools, 10 software and apps in social media management and growth, and 10 different chrome extensions for social growth scaling, 10 different software in SEO tracking and analysis
- Identified opportunities to grow into industry leader
- Established strategic partners and won business opportunities
- Trained clients on software, tools, and the skills to predict and create strategies that work based on predictive analysis, and monitored their success
- Liaised with public relations and published event media coverage for media company
WSP GlobalDesigner
Sep. 2016 - Oct. 2016● Teamed with engineers in the Energy Division to design and refurbish municipal dams
● Produced designs achieving design goals via past projects, specifications, drawings, and client and team direction
Altus GroupAnalyst & Cost Consultant
May. 2014 - May. 2017Toronto, Canada Area- Oversaw an average of 15 multi-million dollar real estate development projects per month achieve completion (and full occupancy) from a conception stage by cooperating with banks, developers, authorities, general contractors, and sub-contractors
- Focus was placed on meeting the specific interests of every party; this entailed regular reassessment of development plan during progression as well as the conception stage, and addressing any conflict that arose between parties as soon as possible - Made educated guesses on the imminent financial status of projects and formulated solutions to those with foreshadowed complications with a team of cost consultants
CelloramaMarketing Intern
Jan. 2011 - Dec. 2013
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