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Work Background
The Walt Disney Company (Southeast Asia) Pte. Ltd.Senior Partner Management
Jul. 2018 - Jul. 2023MalaysiaCollaborate seamlessly with multiple line-of-businesses within Disney, including Studios Marketing, Consumer Products, and Disney+, to enable them to achieve their marketing objectives through strategic partnerships. Innovate and create marketing solutions that empower partners to leverage the iconic Disney brand, driving comprehensive promotional, content, and activation campaigns. Take charge of the entire campaign lifecycle, ensuring flawless execution from initial concept to final delivery. Orchestrate seamless concept and creative reviews. Secure approvals from regional and global stakeholders, guaranteeing the smooth and successful delivery of campaigns. Excel in managing diverse projects, including dynamic mall activations and captivating event setups that left a lasting impact, seamlessly integrating them into engaging on-ground activations. Notable achievements include: • Star Wars: The Rise of Skywalker (Pavilion KL): Spearheaded the creation of a magnificent Millennium Falcon replica, recognized by Malaysia's Book of Records, setting a new standard for immersive experiences.
• Frozen II (Sunway Pyramid): Orchestrated a mesmerizing campaign that brought the enchanting world of Frozen to life, captivating audiences and creating memorable moments.
• Disney100 Launch (Pavilion KL): Played a pivotal role in the launch of Disney100, orchestrating a grand event at Pavilion KL that left attendees in awe, showcasing the magic and diversity of Disney's beloved characters.
• Disney+ Hotstar: Played a vital role in securing marketing and creative approval for the successful launch of Disney+ Hotstar in Malaysia. Took on the responsibility of managing partnerships and driving streaming marketing initiatives in collaboration with esteemed partners such as Astro and TM.
• Guardians of the Galaxy (Maxis): Exercised creative leadership by overseeing the development and execution of TV commercials (TVCs), eye-catching 3D out-of-home (OOH)
Omnicom Media GroupDigital Manager
Jan. 2011 - Dec. 2017MalaysiaStrategically devised and managed digital marketing campaigns, responsible for planning and budgetary control. Developed effective digital strategies for clients, ensuring successful implementation and achievement of objectives.
LucideasSenior Account Executive
Jan. 2010 - Dec. 2011MalaysiaServed as a key point of contact for clients, fostering strong relationships and ensuring smooth collaboration. Led a team in delivering creative solutions to enhance client businesses. Collaborated with the Account Director in ideation and presentation development.
Torpedo Ideas (m) Sdn BhdAccount Executive
Jan. 2008 - Dec. 2010Malaysia
Mofaz Dagang Sdn BhdBrand Executive
Jan. 2006 - Dec. 2008Malaysia
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