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Work Background
A&W Food Services of Canada Inc.Manager, Food Purchasing
Mar. 2024North Vancouver, British Columbia, Canada
A&W Food Services of Canada Inc.Manager, Distribution and Logistics
Jan. 2020 - Mar. 2024Vancouver, Canada Area
A&W Food Services of Canada Inc.Brand Services Coordinator
Oct. 2018 - Jan. 2020Vancouver, Canada Area
Molecular YouMarketing Intern
May. 2017 - Aug. 2017Vancouver, Canada AreaMy internship at Molecular You gave me the opportunity to build a marketing plan by using the skills I built in India and combining them with what I learned in my marketing courses at Sauder. 1. Conducted market research (primary and secondary) to identify the key target audience for the product, estimate the size, and to build a Value Proposition for the company. 2. Built a pricing model for the company's core product and negotiated pricing with distribution partners i.e. doctors in the Molecular You network. 3. Strengthened the focus of the company based on needs of the target group and the operational capabilities of the company, thus shaping a new go-to-market strategy. This led to my working on the content strategy and channel identification for marketing communications.
Pentagon Events & Activations Pvt LtdAssistant Manager- Client Servicing and Business Development
Dec. 2014 - Jun. 2016Mumbai Area, IndiaMy role involved building and maintaining relations with existing and new clients. I communicated briefs and worked with different teams to build pitches for clients. I also managed cost negotiations, execution planning, and post-execution reporting and recommendations, along with final billings. I worked as a concept developer with Pentagon Events and Activations on a Freelance basis from March 2016 onwards. My role involved generating innovative concepts and ideas for experiential marketing for brands. 1. Built a creative pitch and won the mandate to execute my agency's first television show. We planned and managed designs and production in a short time. The show was broadcast nationwide. 2. Simultaneously managed two brand activations at an award show for advertising agencies in India. The activations included a Karaoke/ photo booth and a foam party. The festival was attended by more than 5000 people from the ad and media world. 3. Created a ground plan for Mumbai Film Festival, recommending an overall theme, venue decor, and activities relevant to the theme, which were executed across the venue and linked to their digital platforms. The festival was attended by 50,000 people in 2016.
ibs (Interface Business Solutions (I) Pvt. Ltd.)Senior Executive- Client Servicing
Mar. 2014 - Aug. 2014Oshiwara, MumbaiAt IBS, I worked as a Client Servicing executive in the social media team, analyzing social media traction and developing strategies to improve social media engagement for brands. 1. Analyzed monthly traction reports on social media (Facebook, Twitter) and identified the need for campaigns targeted at a rural audience for Spice Mobiles, a phone manufacturer. 2. Led a cross-functional team of 5 members to design and launch an online microsite and social media campaign based on the insight, engaging with one million unique potential consumers
Pentagon Events & Activations Pvt LtdClient Servicing Executive
Apr. 2013 - Dec. 2013Mumbai, IndiaAt Pentagon, I reported to the Senior Manager and later to the Director, independently managing agency relations with high stake clients. 1. Spearheaded concept development, budget, and logistics planning, and on-ground execution of a 10-city carnival for Kidzee chain of schools with a rotating team of 6 people per city bringing in over 5000 attendees in each city. 2. Studied existing market rates to suggest a revision in pricing strategy for FedEx to lower prices while maintaining quality, consequently adding on–ground events and activations to our existing retail activation mandate.
Grey WorldwideProject Trainee
Oct. 2012 - Mar. 2013Worked with the activation team at Grey, supporting pitches for brand experiential marketing campaigns by conducting market research, recruiting and training brand ambassadors, building and executing concepts for brand campaigns. 1. Managed a cross-functional team of 5 people to identify vendors and manage execution of a 5-city activation for ITC tobacco consisting of 4 activities (dance, quiz nights, karaoke and comedy) which resulted in sampling by 10,000 consumers. 2. Appointed Key Operations Manager of retail activation for Lacto Calamine, a pharmaceutical brand, across three cities, managing recruitment and training/ retraining of brand ambassadors, increasing brand sales by 20% in the first month.
Birla Sun Life InsuranceIntern
Jul. 2012 - Aug. 2012Mumbai Area, IndiaWorked with the Brand Manager and Digital Marketing Manager on a project that involved creating a Social Networking site for kids aged 0-12. 1. Researched relevant social networking forums for parents in India and identified their value proposition and features. Created a report based on this to recommend the features and aesthetics that should be used for the forum for parents. The consequent forum built was accessed by close to 50,000 BSLI customers across the country.
Datamatics Global ServicesCreative Writer
Aug. 2010 - Sep. 2010
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