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Work Background
Marketing Director
Advocate Media - DallasMarketing Director
Jul. 2013 - Feb. 2017Dallas, TXResponsible for planning, development and implementation of all Advocate Magazine's marketing strategies, marketing communications, and social media activities. Oversees establishing, cultivating and maintaining relationships with all local-level sponsorships. Research and identify local organizations, events, schools and non-profits to support through in-kind trade advertising with Advocate's Magazine and Digital products. Advocate Magazine is enhancing their current digital media and marketing offerings to current and potential clients. Working with Advocate to expand these multimedia offerings to help customers grow their brands and to bring in more revenue through upselling to new digital media product offerings. *Develop and tweak multmedia packages *Determine digital offerings that best suit company's resources and budget *Work with current Sales & Marketing Team to develop digital media price points and packages *Investigate and analyze competitive offerings and create case studies *Collaborate with Advocate team to develop an enhanced Media Kit *Work with Marketing team to advertise new offerings to all advertisers and readers *Outside appointments with sales reps to explore opportunities to encourage advertisers with a bigger budget to transition to digital *Work with current clients to discuss digital offerings and encourage upsell to new packages
Founder
Michelle Meals MarketingFounder
Jun. 2013Dallas, TXWith an ever-changing marketing landscape, your to-do list out of control (and possibly sprouting wings), and your brain scattered across a million tasks, priorities, reminders, emails, social media platforms, marketing ideas, client relationships, AND that one person you were supposed to follow up with weeks ago (oops), one thing is certain: YOU NEED FREEDOM AND YOU NEED HELP. Enter: Moi. I'm the go to for busy business owners who want to do this business thing and do it well but don’t have time in the midst of all the crazy. I provide modern marketing tools and become a “right hand man” to your business in order to get you out of that stagnant rut. No longer will you be chained to your laptop trying to figure out how to get your social media strategy up and running. No longer will you slave away, hustling to get that email campaign in inboxes. You’ll have the secret that successful business owners across the globe already have…right in your back pocket: You will stop working harder and start working SMARTER. Because you’ll have someone on your side to HELP you. My marketing expertise will help you grow your business with results-oriented strategies that blend traditional, social and digital media. HOW DO I DO THAT? By inspiring your brand and communicating your message to an audience that is longing to experience something fresh in a digital world where everything has begun to look the same. I stay on-point and engaged with the latest in social media trends, online marketing, and traditional marketing strategy. I’m passionate about helping brands tell the world their WHY. Think of me as a good friend that hates to hear you say, “I could NEVER do that for my business.” Because you can. I work with you to develop a strategy that is just right for you. The world is waiting and it wants what you have. And you don’t have to go crazy doing it. It’s time to grow your business without all of the overwhelm and chaos.
Marketing Consulting
HeartStoriesMarketing Consulting
Jun. 2013 - Feb. 2014HeartStories is an organization being launched this July. HeartStories is a new kind of virtual community for women where they can go to transform the painful experiences that have defined them into new, uplifting stories that validate innate worth. Working with HeartStories resonates with a passion I feel in my life to bring hope to women who have felt robbed of their inner worth. As a Marketing and Communications consultant for HeartStories, I'm working to help them develop their social media strategy as well as manage communications with key influencers. Managing ZoHo email campaigns. Creating and posting content to Twitter handle. Developing content for website, Kickstarter campaign, and social media. Helping launch Kickstarter campaign to raise funds to support HeartStories mobile app and web components.
Communications Director
Beverly Adams EntertainmentCommunications Director
Jan. 2013 - Dec. 2013
Sales and Marketing Manager
Tart Pastry Boutique and StudioSales and Marketing Manager
Jul. 2011 - Mar. 2013Dallas, TXAs Sales and Marketing Manager at Tart Bakery, managed the front of house showroom at the bakery, maintained all retail customer relations, and helped grow wholesale customer base. Developed and built new wholesale customer relationships as well as worked with wedding, corporate and event consultations. Helped to launch a successful social media and marketing campaign, build trusting and loyal client relationships, design a customized marketing plan for the bakery to grow overall online presence and expand the business. *Retail Customer Relations *Manage Front of House Showroom *Blog Posting *Yelp/Google Reviews Monitor and Strategy *Online Brand Management *Monthly Dessert Table Presentation *Website Administration *Daily Deals (Google Offers, Living Social, Groupon) *Wholesale Customer Relations *Wedding Consult Customer Relations *Maintain all accessory displays, product re-orders, customer emails, inventory, daily bank deposits. *Social Media / Marketing *E-Newsletter Marketing *Coordinate Press/Media appearances *Trade Shows (i.e. Dallas Bridal Show) *Kitchen Responsibilities including production lists, quality control, assure pick-up/delivery is done in a timely manner *Supervise employees productivity based on order volume *Review all pastry/dessert/cake orders to ensure all product is per specifications from customers order
Practice Growth Leader
TNT SolutionsPractice Growth Leader
Jan. 2010 - Aug. 2011Practice Growth Leader and Marketing Coordinator with leading website development company. TNT provides internet growth strategies to small businesses with a focus on dental/medical practices. Responsible for development and implementation of customized marketing and growth plans for clients as well as building long-standing relationships with business owners. *Create and implement online marketing strategies for small businesses, specifically dental practices. *Facilitate coaching and setup of social media platforms including Facebook, Twitter, YouTube *Project management in: search engine optimization, blog setup and ghost posts, social connect packages for Facebook, Twitter, YouTube *Online branding strategies to integrate website design with all social media platforms *Build effective marketing and PR strategies with a strong return on investment *Promotion Development *Client Relationship building *Coaching/Training on websites and internet-based tools *Lead follow-up and conversion
Project Manager/Media Contact
Fresh Brewed Life, Inc.Project Manager/Media Contact
May. 2006 - Dec. 2010Project Manager and Media Contact for an original entertainment company that produces resources and materials with a unique perspective of hope. Fresh Brewed Life is grounded in 20 years of writing, performing, and listening to women from around the world. Through Nicole Johnson's one-woman performances, books and DVD's, we connect with women from every walk of life with our motivational products. • Create and execute project work for Nicole Johnson, President of FBL, Inc. • Media contact for coordinating any appearances, PR opportunities, and product advertising; Preparation of all Media and Press Kits • Draft pitch letters and written materials for Fresh Brewed Life promotions • Successfully plan and execute events including hotel, travel, and transportation • Manage day-to-day operational aspects for various projects including product development, promotional opportunities, marketing projects, customer relations, and event logistics • Prepare weekly “Project Sheets” for team meetings; responsible for facilitating team meetings • Responsible for customer service duties such as answering customer queries, problem solving, responding to fan mail, and providing product information • Prepare and maintain website content, website product orders, and managing website development. Prepare copy for e-newsletters and website content in addition to managing all social media outlets including a “Facebook Fan Page” • Manage internet branding including publicity through social media, articles, and media rich content such as images, video, and print materials to a specific audience • Successfully build new business through implementation of strategic branding plans including social media methodologies to drive brand awareness, online engagement, and traffic to website and social media pages • Responsible for Fresh Brewed Life Information Technology including backend website administration, list serve functionality, and database administration
Personal Road Manager
Nichole Nordeman EntertainmentPersonal Road Manager
Jan. 2006 - May. 2006• Coordinate event logistics for Christian musician including travel arrangements, accommodations, and transportation services • Media contact for all radio and TV appearances • Liaison between record label, publicist, artist’s management company and other entities to coordinate artist’s schedule, interviews, and media appearances
Event Planner
Thomas Nelson Live Events (Women of Faith)Event Planner
Jan. 2003 - Dec. 2006One of the largest ministries in America, reaching 400,000+ women per year in live conference and thousands more as a major distributor of inspirational books and materials. Event Planner: promoted in November 2003 - January 2006 Event Planning for conferences ranging from 1,000-24,000 attendees. Coordinating all event logistics and preparing conference itineraries and agendas. Liaison between third parties at various convention centers and arenas across the country, speakers, attendees, and suppliers (including national hotel chains such as Marriott, Hilton, Intercontinental, etc.). Computer and graphics design of Conference itineraries. Frequent travel. Budget management of up to $500K for each event. Responsible for executing and managing contracts with vendors including caterers, hotels, decorators, temporary workers, volunteers, venues, and speakers/artists. Conference Coordinator - May 2003 - November 2003 Coordinating, planning conferences for 1,000-5,000 women. Working with various vendors such as caterers, facility/venue contacts, church coordinators, and local volunteers. On-site problem solving, administration, and executing various duties related directly to the event

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