Fresh Brewed Life, Inc.Project Manager/Media Contact
May. 2006 - Dec. 2010Project Manager and Media Contact for an original entertainment company that produces resources and materials with a unique perspective of hope. Fresh Brewed Life is grounded in 20 years of writing, performing, and listening to women from around the world. Through Nicole Johnson's one-woman performances, books and DVD's, we connect with women from every walk of life with our motivational products. • Create and execute project work for Nicole Johnson, President of FBL, Inc. • Media contact for coordinating any appearances, PR opportunities, and product advertising; Preparation of all Media and Press Kits • Draft pitch letters and written materials for Fresh Brewed Life promotions • Successfully plan and execute events including hotel, travel, and transportation • Manage day-to-day operational aspects for various projects including product development, promotional opportunities, marketing projects, customer relations, and event logistics • Prepare weekly “Project Sheets” for team meetings; responsible for facilitating team meetings • Responsible for customer service duties such as answering customer queries, problem solving, responding to fan mail, and providing product information • Prepare and maintain website content, website product orders, and managing website development. Prepare copy for e-newsletters and website content in addition to managing all social media outlets including a “Facebook Fan Page” • Manage internet branding including publicity through social media, articles, and media rich content such as images, video, and print materials to a specific audience • Successfully build new business through implementation of strategic branding plans including social media methodologies to drive brand awareness, online engagement, and traffic to website and social media pages • Responsible for Fresh Brewed Life Information Technology including backend website administration, list serve functionality, and database administration