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Work Background
AdiretoDirector of Content
Sep. 2018Adireto uses machine learning to automate and scale media buying from Facebook and other traffic sources such as Taboola, Outbrain, and Google. With a handful of our web-property brands as well as a group of selected partners, we serve relevant content and ads, mostly in native format, over 500 million times per month (ad views), reaching over 70
million people. In 2018 Adireto became Facebook High-value clients and Channel Partners.
In 2019 we became an exclusive Google Channel Partner. In 2020 we forecast a turnover of over 25 million USD for our brands and partners. As the Director of Content, I am responsible for the following: - Market research and keyword analysis - Topic creation and article briefing
- Delegation of writing tasks to our network of content creators
- Management of the content creation team
- Coordination between account managers, content managers, and the editorial team
- Quality control of all content published on Adireto’s web properties and social media channels - Content published in English, Spanish, German, French, Italian, and Japanese, and we are currently performing tests in other languages as well.
AdiretoEditor
Mar. 2014 - Sep. 2018Hong KongAs the Editor of one of Adireto's primary international brands, StoryV Travel & Lifestyle, I am responsible for the following: - Content Creation and Management
- Product Creation
- Email and Social Media Marketing - Traffic Generation (Paid & Organic)
- Product Launches (In-house and affiliate)
- Customer Support & Relationship Building
- Managing Outsourced Projects
Suncoast KitchensOffice Manager
May. 2013 - Nov. 2013Sunshine Coast, AustraliaComplete office management for a small kitchen manufacturer. Duties included: Bookkeeping and accounts management
Customer service
Online/offline communication
Appointment management
Australian Asbestos ManagementOffice Manager
Jun. 2011 - Jun. 2012Sunshine Coast, AustraliaComplete office management for a small company that reports on the existence of asbestos in commercial properties. Duties included:
- Typing, binding and posting all reports
- Online and offline communication
- Bookkeeping and account management
- Banking
- General errands
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