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Work Background
Engel & VölkersGlobal Real Estate Advisor
Apr. 2024Denver, Colorado, United StatesMy multifaceted professional journey weaves together my expertise in public relations with an acumen in real estate, culminating in my role as a Global Real Estate Advisor with E&V. With a keen appreciation for the finer aspects of architecture and design coupled with a sharp focus on investment strategy, I offer my clients a comprehensive service that goes beyond mere transactions to include in-depth insights into both the residential and hospitality investment landscapes. At the core of my success is a mastery of communication, which serves as the cornerstone for showcasing properties, orchestrating negotiations, and securing favorable outcomes. I enjoy my affiliation with Engel & Völkers as it allows me to expand my reach and provide a global platform to support a discerning clientele in Colorado and beyond.
Resonate Marketing CommunicationsFounder & Managing Director
Nov. 2011Denver | San Diego | Newport BeachFounded Resonate and direct the agency in serving an impressive portfolio of travel + hospitality, luxury lifestyle clients, and commercial real estate developers supporting the travel and hospitality sector. Integrate more than twenty-six years of internal and external communications experience into each marketing communications program, and articulate what is unique and engaging about each client from a perspective that resonates with influencers, traditional media, and consumers. Manage Resonate’s travel + hospitality practice group and all business development efforts. Pam's expertise in corporate strategy combined with her business mindset, and down-to-earth approachability has made her a leader in the marketing communications field. Her professionalism blends well with any business and her decades of experience in travel and hospitality PR has created tremendous value for hotels + resorts, real estate, travel destinations, lifestyle, and consumer product clients. She launched her PR career in the hospitality industry and enjoys making the world a better place through storytelling, pursuing her personal passion for travel, and helping others find their place in the world. She brings herself fully to work, and to life, and that is a big part of the magic that is Resonate. Pam has a true passion for giving back to her community, focusing on local charities that directly benefit families, outdoor spaces, and her love of horses. Pam is a member of the Public Relations Society of America, and Commercial Real Estate Woman.
Destination Hotels- Two Roads HospitalityRegional Director of Public Relations, Southern California Collection
Mar. 2009 - Nov. 2011San Diego, CA and Denver, COLed the strategic direction for the integrated marketing communications needs for the company’s luxury resort assets. Forged deep media relationships and marketing partnerships on behalf of L’Auberge Del Mar, Estancia La Jolla Hotel & Spa, Terranea, Paradise Point Resort & Spa, Miramonte Resort & Spa, and Sheraton Universal. Implemented a collaborative initiative to regionalize all public relations programs for the Southern California Region, aligning internal and external messaging for optimal brand continuity, while honoring each property’s unique style. Served as a mentor to other communication professionals within the organization. Provided marketing communication thought leadership support at annual DH&R Sales & Marketing conference and Managing Director/General Manager forums.
Gentry Communiations, LLCManaging Director
Jan. 1999 - Dec. 2009San Francisco Bay AreaBuilt and managed the agency from the ground-up and successfully drove the company’s rapid expansion and agency transition during an aggressive Bay Area technology growth cycle. Achieving over $2.4 million in annual gross revenue by year three of operation. Expanded client base and opened regional offices while managing a staff of 18 in three offices -- San Francisco, Honolulu and New York. Worked with Fortune 500 clients in the professional services, travel and hospitality, health care and internet technology industries. Managed national and International public and investor relations programs for publicly traded clients in digital technology including industry pioneers such as Razorfish and Organic and professional services including Y&R San Francisco. Provided C-Level media and presentation skills training and crisis communication oversight for clients during corporate culture shifts, mergers, and acquisitions. Successfully negotiated company’s acquisition by professional services industry consortium, Catenas, Inc. and served of public relations agency of record for Catenas and its member firms.
Sutter Health - Bay AreaDirector of Corporate and Foundation Support
Jan. 1997 - Dec. 1999San Francisco, California, United StatesAs Director of Corporate and Foundation Support at California Pacific Medical Center (CPMC) in San Francisco, I successfully generated over $2M annually, aligning corporate and foundational partnerships with the significant case for support needs of this premier medical center. Key Highlights: Fundraising Excellence: Secured significant funding through strategic grant writing and corporate/board outreach, advancing CPMC’s mission of exceptional medical care. Leadership and Collaboration: Led a committee of 12 corporate executives and high-net-worth individuals to drive organizational goals. Spokesperson Role: Represented the CPMC Foundation as a dynamic spokesperson, enhancing visibility and engagement with the SF Bay Area corporate community. Strategic Partnerships: Built and sustained key corporate and foundational relationships to support CPMC’s innovative healthcare initiatives. My ability to connect vision with action positioned CPMC to achieve ambitious fundraising goals while strengthening its reputation as a leading Bay Area medical center.
Pan Pacific Hotels & ResortsDirector of Public Relations
Jan. 1994 - Dec. 1997San Francisco Bay Area | HawaiiWorked directly with Pan Pacific's Regional Managing Director and Owner Representative/Asset Manager for the Pan Pacific Hotel San Francisco and the Mauna Lani Bay Hotel & Bungalows. Directed all internal + external communications, community relations programs, print advertising, direct marketing, special event design and production.
Hyatt Hotels Corporation | Grand Hyatt San Francisco | Hyatt Regency WaikikiRegional Director of Public Relations & Advertising
Mar. 1991 - Jun. 1994San Francisco Bay Area | Hawaiian IslandsRegional Director of Public Relations & Advertising, Grand Hyatt San Francisco Managed Hyatt's corporate identity and brand image transformation campaign throughout the San Francisco Bay Area including visual identity and advertising guidelines, print collateral and corporate graphic standards. Launch Grand Hyatt brand in San Francisco. Conducted agency search for local public relations and advertising agencies. Managed agency relationships. Director of Public Relations, Hyatt Resorts Hawaii | Hyatt Regency Waikiki Served as Director of Public Relations for the Hyatt Regency Waikiki during Hyatt Hotels Hawaii's aggressive real estate development, building and investment cycle. Oversaw all media relations, community relations, special events and on-property promotional activities. ♦ Selected to oversee the pre-and grand opening public relations activities for Hyatt's newest luxury property, The Grand Wailea on the island of Maui.
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