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Work Background
Campari GroupBusiness Unit Manager
Mar. 2023 - Jan. 2025London, England, United KingdomManaging £45 million business across Wholesale and Cash&Carry channels (50% of UK P&L) and leading a team of 7 Account Managers. Designed channel strategy, enhanced and implemented Trade Terms and JBP framework linked to specific behaviours in line with business priorities unlocking volume and value growth as well as consistent promo and visibility execution with key trade partners.
Campari GroupArea Manager EMEA
Feb. 2019 - Feb. 2023London, England, United KingdomManaged £24M business across 4 markets (Poland, Ireland, Baltics), doubling value and gross profit in 3 years while making Poland a global top-10 Aperol market. Designed a Route to Market strategy that unlocked £3M+ in new business. Introduced a distributor incentive model driving +24% value growth in 1 year. Recognised among the Global Top 100 high-potential employees, member of Mirror Lead Team pilot and Leadership Signature Program.
Campari GroupCommercial Director Ukraine
Apr. 2016 - Jan. 2019Kyiv City, UkraineLed Campari Ukraine’s Commercial team, driving +97% value growth and elevating the company from #15 to #6 in the market. Introduced transformative Trade Terms, E-com, and route-to-market strategies while boosting gross profit from 35% to 42%. Designed a distributor collaboration model and implemented a CRM system integrated with 16 wholesalers across 23 regions. Managed a high-performing team of 15, supporting 4 promotions and creating 3 new roles to strengthen the Commercial function.
Campari GroupKey Account Manager
Aug. 2012 - Mar. 2016Delivered value growth +43% CAGR across my customer base (Grocery channel).
L'OréalProduct Manager
Mar. 2011 - Jul. 2012Kyiv, UkraineManaged L’Oreal Paris Haircare brand portfolio - ATL/BTL projects, local SKU development and new product launch, brand assets creation and adaptation, A&P budget management - Elvive brand moved from №6 to №1 premium haircare brand in Ukraine in 2 years.
L'OréalKey Account Executive
Oct. 2010 - Mar. 2011Kyiv, UkraineLed a team of 12 merchandisers to drive in-store execution and compliance across various Grocery accounts.
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