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Work Background
Wine Bar GeorgeDirector of Marketing, Public Relations & Special Events
Jan. 2018Disney SpringsDisney Springs at Walt Disney World Resort
DardenAssociate Brand Manager - The Capital Grille
Jan. 2016 - Jan. 2018
DardenMarketing Analyst - The Capital Grille
Jan. 2015 - Jan. 2016
Spork OrlandoFounder & Editor
Jun. 2014Orlando, Florida Area
giddy paperieCo-Founder
Nov. 2013Winter Park, FL
Darden RestaurantsMarketing Coordinator
Jan. 2013 - Jan. 2015
The Walt Disney CompanyAssociate Writer
Apr. 2012 - Dec. 2012Orlando, Florida•Provided copyediting and design support for instructional designers and senior writers for the design, development, and evaluation of blended instruction programs. •Oversaw the database of training edits and monitor the progress of completion; work as a liaison between the design and the delivery teams. •Wrote scripts for videos used in various training programs and communications initiatives. •Worked with senior writers to develop consistent standards and processes for writing and editing work. •Assisted instructional designers with project brainstorming for training activities and other applicable projects.
The Walt Disney CompanyPublic Relations and Social Media
May. 2011 - Apr. 2012Celebration, FL•Wrote press releases, case studies and bylined articles generating more than 596 million impressions worldwide. •Sought editorial coverage in business and trade publications. Schedule client and executive interviews, monitor and report ROI generated by PR efforts. •Supported social media platforms such as Facebook and Twitter reaching a community of 128,000 followers daily. Execute and create promotions to increase brand awareness and presence. •Coordinated media visits by arranging hotel stays, dining reservations, local transportation and co-hosting media. •Assisted in launching Golden Oak, a luxury resort community, through planning special events, hosting media and reporting ROI generated by PR efforts. •Arranged executive speaker events for over 25 interns from across the company to network and learn from top Disney leaders.
The NationalPublic Relations and Social Media Intern
Jan. 2011 - May. 2011Athens, Georgia Area•Developed media mailings and special offers to increase customer base and loyalty. •Reached thousands of local customers by managing social media platforms to promote the restaurant’s events and seasonal offerings. •Designed media kits and press lists to send to key publications generating a feature article covering Chef Peter Dale. •Recruited, interviewed and hired qualified individual to fulfill succeeding internship position.
Green Olive MediaPublic Relations and Social Media Intern
Jun. 2010 - Jul. 2010Atlanta, GA•Wrote press releases and event listings for restaurants which generated more than 50,000 impressions nationwide. •Managed and drafted content for social media sites for 15 clients to support special events and post menus and seasonal offerings. •Created dining promotions and planned events such as a restaurant grand opening in Centennial Olympic Park. •Wrote media pitches for Southern Living, Food & Wine and Food Network highlighting chefs, seasonal dishes, and local flavor.
See.Spark.GoPublic Relations Intern
Jan. 2010 - Apr. 2010Athens, Georgia Area•Established and maintained relationships with reporters which increased brand awareness and improved our client’s existing reputation. •Pitched stories to key publications generating over 50 stories for clients such as Nike and Mutual of Omaha. •Conducted market research, wrote and edited press releases, brainstormed marketing campaigns and drafted press lists.
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