The Walt Disney CompanyPublic Relations and Social Media
May. 2011 - Apr. 2012Celebration, FL•Wrote press releases, case studies and bylined articles generating more than 596 million impressions worldwide. •Sought editorial coverage in business and trade publications. Schedule client and executive interviews, monitor and report ROI generated by PR efforts. •Supported social media platforms such as Facebook and Twitter reaching a community of 128,000 followers daily. Execute and create promotions to increase brand awareness and presence. •Coordinated media visits by arranging hotel stays, dining reservations, local transportation and co-hosting media. •Assisted in launching Golden Oak, a luxury resort community, through planning special events, hosting media and reporting ROI generated by PR efforts. •Arranged executive speaker events for over 25 interns from across the company to network and learn from top Disney leaders.