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Work Background
EstrelaBetSenior Copywriter
Jul. 2023 - Sep. 2023Managed copywriting for lead acquisition campaigns, incorporating landing pages, Video Sales Letters (VSLs), and advertorial content.
Copy StoriesFounder
Feb. 2023Recently, I've been deeply involved in shaping sales funnel copy and strategizing product launches in the digital info-product space, achieving multiple six and seven-figure outcomes for leading industry professionals such as Barbara Bruna, Junior Legrazie, and Okido Therapies. It's all about hitting the right notes to connect and convert.
KiwifyContent Manager
Mar. 2022 - Jan. 2023Managed a remote team of 5 people across different time-zones in Brazil, redesigned processes to maintain a 2-month content inventory, consistently achieving weekly goals and reaching 2-3 million people per month organically, contributing to an eight-figure monthly revenue. Key responsibilities included: - Upholding brand integrity across digital platforms.
- Overseeing content product lifecycle from podcasts to social media rollouts.
- Implementing new operational procedures.
- Leading a diverse remote team of creatives and technical experts.
KiwifySenior Copywriter
Jul. 2021 - Mar. 2022Orchestrated copywriting strategies that transformed Kiwify’s Instagram and YouTube channels into pivotal customer acquisition tools, and elevated Kiwicast to a leading position in the Brazilian digital product podcast sphere, reaching over 1 million viewers every month 100% organically.
Copy StoriesFounder
May. 2021 - Jul. 2021I've worked on specialized copywriting for sales funnels, partnering with top financial firms like Eleven Financial and Infomoney.
Evolua Aceleradora DigitalCopywriter
Dec. 2020 - May. 2021Conceptualized and executed innovative marketing campaigns, creating compelling narratives, big ideas, and driving multiple six-figure revenue streams per product launch, with a cumulative seven-figure revenue within 6 months.
@ManicureDiferenciadaCopywriter
Aug. 2020 - Dec. 2020Embarked on my copywriting journey with this beauty brand, crafting complete launch funnel narratives and achieving five-figure revenue benchmarks per campaign.
Wise UpEnglish As a Second Language Teacher
Jan. 2019 - May. 2020Consistently maintained over 90% student attendance across classes, with a notable achievement of guiding a cohort from beginner to proficiency within 17 months.
CEBRAC FranchisingEnglish As A Second Language Teacher
Jun. 2018 - Dec. 2018Achieved zero cancellations and an 80%+ attendance rate in all classes.
Cervejaria Ambev Gran DouradosFinancial Analyst
Oct. 2017 - May. 2018Dourados, Mato Grosso do Sul, BrasilCreated process monitoring dashboards to assist the sales team in meeting their targets.
Cervejaria Ambev Gran DouradosSales Analyst
Oct. 2016 - Oct. 2017Dourados, Mato Grosso do Sul, BrasilProvided key sales insights through data analysis that helped campaigns achieve their goals.
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