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Work Background
GreenShieldLead Product Manager, GreenShield Health
Sep. 2021Toronto, Ontario, CanadaProduct Strategy & UX Leadership | Digital Mental Health & B2B/B2C/B2G Solutions • Led product strategy for GreenShield’s digital CBT platform, collaborating with engineers, designers, clinicians, and data teams.
• Managed LMS, clinical practice management, and referral portal (0→1), serving 7,000+ patients and generating $1.2M+ revenue across B2C, B2B, B2B2C, and B2G markets.
• Drove Ontario Structured Psychotherapy Program (OSPP) integration, adapting product strategy to support publicly funded mental health services under strict privacy/security requirements.
• Led full rebrand and integration of the CBT platform into GreenShield Plus, strengthening its role in the payer-provider ecosystem.
• Applied outcome-driven roadmapping and Kano prioritization to improve UX, engagement, and clinical outcomes while reducing operational costs.
Half HelixProduct Manager
Mar. 2021 - Aug. 2021Toronto, ON, CanadaProduct Strategy & E-Commerce Solutions | Driving Growth & Scalability • Led e-commerce re-platforming from discovery to launch, collaborating with technical leads, Shopify solutions engineers, offshore dev teams, and designers. Delivered for enterprise clients, incl. FTD ($500M), V Shred ($200M), and Tea Forté ($15M).
• Hired to establish the product management function at an e-commerce agency, building a recurring revenue stream through high-value Shopify app solutions.
• Led strategy, roadmap and development of a Shopify product customization app.
• Facilitated internal design thinking workshops to uncover process pain points and drive improvements.
Half HelixProduct Manager
Mar. 2021 - Aug. 2021Toronto, ON, CanadaProduct Strategy & E-Commerce Solutions | Driving Growth & Scalability • Led e-commerce re-platforming from discovery to launch, collaborating with technical leads, Shopify solutions engineers, offshore dev teams, and designers. Delivered for enterprise clients, incl. FTD ($500M), V Shred ($200M), and Tea Forté ($15M).
• Hired to establish the product management function at an e-commerce agency, building a recurring revenue stream through high-value Shopify app solutions.
• Led strategy, roadmap and development of a Shopify product customization app.
• Facilitated internal design thinking workshops to uncover process pain points and drive improvements.
Ample OrganicsDirector of Product
Jul. 2019 - Dec. 2020Toronto, Canada AreaProduct Strategy & SaaS Leadership | Driving Innovation in Regulated Markets • Led product development for a SaaS ERP and e-commerce platform serving the Canadian cannabis industry, managing two direct reports and supporting 70% of growers and processors, from small businesses to enterprises.
• Navigated complex regulatory shifts, balancing operational needs of enterprise clients in a rapidly evolving market.
• Developed and implemented a custom roadmapping framework to align regulatory updates with client needs and business growth.
• Reduced support costs by collaborating with customer service and account management to implement custom issue tagging and SOP strategies, enabling proactive problem-solving.
Ample OrganicsProduct Manager
Apr. 2018 - Jul. 2019Toronto, Canada Area• Collaborated cross-functionally in a startup that scaled from 40 to 120 employees, working with up to 20 engineers and 3 designers.
• Owned two product lines, leading feature development, integrations, and special projects for enterprise clients (e.g. ERP integration).
• Worked with GS1 Canada, Health Canada, and the CRA.
• Drove $400K in ARR through a critical regulatory-driven update.
• Built and maintained strong relationships with key customers and government organizations.
Audioworks TechnologiesProduct Manager
Apr. 2017 - Feb. 2018Toronto, Canada Area• Led product development for a 0-to-1 music production application, managing an international team of 6 engineers and 1 designer, reporting directly to the CEO and frequently presenting to investors.
• Led all user research, conducting interviews, surveys, focus groups, and usability testing to refine product direction and enhance user experience.
• Developed the business case, wireframes, and roadmaps, making final UI/UX decisions to create an intuitive experience aimed at increasing self-efficacy in users new to digital music production.
• Successfully transitioned the team from Waterfall to Scrum, resulting in a 31% productivity increase within one month.
Extreme InnovationsAudio Engineering Consultant
Aug. 2016 - May. 2017Toronto, Canada Area• Hired as a music and audio engineering domain consultant for Audioworks Technologies to conduct discovery with a product development team, then moved into the full time role of product manager
• Presented target market recommendations, supporting research, and associated product concepts to the client (founder)
• Collaborated with the client and team to produce product requirements, wireframes, and functional specifications
Parkbench.comAccount Manager
Jan. 2016 - Jul. 2016Toronto• Expanded a Canadian real estate marketing platform to over 60% of U.S. states, working closely with the CEO and a three-person sales team in a startup launched from a single-bedroom apartment.
• Increased personal sales by 80% per month through territory expansion, strategic client education, and referral-driven relationships.
• Collaborated daily with the team to refine sales strategies, improve client acquisition, and drive consistent growth.
• Developed the highest-performing client base by providing personalized guidance, optimizing product use, and ensuring long-term adoption.
• Helped establish scalable pitch documentation, streamlining team efficiency and onboarding.
• Provided product and UX feedback, influencing feature improvements to better align with client needs and market demands.
d3 Brand Delivery SolutionsBusiness Development Representative
Jan. 2013 - Aug. 2013Toronto, Canada Area• Negotiated distribution for new food and beverage products through in-person cold calls and meetings.
• Introduced products and solidified new business through industry conventions.
• Discovered unique sales channels through interviews with business owners and customers.
WTGCorporate Sales Executive
Oct. 2012 - Dec. 2012Toronto, Canada Area• Sold summit packages to executives of fortune 500 logistics and supply chain management businesses.
• Led team sales in first month.
Camp KandaloreWhitewater Canoeing River Guide/Leader
Jan. 2009 - Dec. 2012Minden, ON• Led groups of experienced teen campers on up to 30 day remote whitewater river trips.
• Planned and executed all trip elements: food, medical issues, route, contingency plans, and emergency situations.
• Provided leadership and supervision while ensuring a positive group dynamic.
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