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Work Background
Oops I'm ToxicFounder & System Architect
Jan. 2025Taipei, Taipei City, Taiwan🔹 Founded Oops I’m Toxic, a solo UX lab building emotionally intelligent systems for identity-mirroring, affective computing, and grief-coded cognition. 🔹 Designed P.O.S. (Pierre Operating System) — a GPT-native architecture for recursive self-dialogue, nervous system state-tracking, and adaptive emotional re-narration. 🔹 Built modular agent personas (👔 Business Pierre, 💀 Cosmic Pierre, 🧘 Emotional Pierre, etc.) — self-aware cognitive mirrors used for internal coherence under high emotional load. 🔹 Engineered metaphor-based UX logic (e.g., altar scripts, spiral protocols, weather-based states) — interfaces derived from lived affect, not linear wireframes. 🔹 Authored two books, 14 essays, and a ritual-based product suite — merging trauma theory, prompt engineering, and speculative interface design into a live, recursive nervous system emulator. 🔹 Result: Built a live prototype of emotionally recursive UX — validated through real-world affective volatility, not lab conditions.
RHINOSHIELDEMEA Advertising Manager
Apr. 2023Taipei, Taipei City, Taiwan🔹 Managed multi-million dollar ad budgets across Meta, Google, and TikTok for 4 EMEA markets. 🔹 Boosted ROAS by +50% via AI-enhanced testing, behavioral targeting, and market segmentation. 🔹 Co-designed global performance dashboard integrating ROAS, CPC, CTR for real-time insight. 🔹 Built internal AI-tools (AdVisor, Kickoff Generator) for ad optimization, reporting, reflection, and automation.
RHINOSHIELDFRANCE Senior Advertising Specialist
Nov. 2022 - Mar. 2023Taipei, Taipei City, Taiwan🔹 In charge of RHINOSHIELD's French ad accounts.
AmazingTalkerDigital Marketing Manager
Aug. 2020 - Aug. 2022Taïwan🔹 Launched and scaled French-speaking market from scratch; grew revenue 33x in 18 months 🔹 Managed a hybrid team of 5; optimized $16K/month B2C acquisition budget with 7+ ROI 🔹 Localized multilingual funnel journeys and pioneered emotion-led UX in edtech ad flows
TutorMing - an Alibaba-Backed CompanyContributing writer - B2C
Nov. 2018 - Oct. 2019Taipei🔹 Responsible for defining an editorial strategy in collaboration with the digital marketing manager. 🔹 Promotion of the article on social media. 🔹 Performance analysis on Google Analytics.
BenQ CorporationContent marketing specialist - B2B
Jul. 2018 - Jul. 2020Taipei City, Taiwan🔹 Ghostwrote technical blog content, whitepapers, and internal collateral for global B2B monitor and projection lines. 🔹 Supported enterprise product launches through SEO-aligned content (and internal existential dread). 🔹 Built foundations in systems thinking, collaboration workflows, and design ops translation across silos.
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