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Work Background
Headlines The SalonPartner/President
Jan. 2012121 North El Camino Real, Encinitas, CA 92024Headlines The Salon is a high-end hair service salon with 24 chairs, over 45 team members, and has been in business since 1987. HTS has been named a Salon Today Top 200 Salon for 17 consecutive years across the nation.
• Spearheaded marketing and advertising efforts, achieving 500 new clients per month and significantly boosting market share.
• Mentored over 45 stylists, driving annual revenue to $3.6 million through targeted development and training.
• Developed and executed branding strategies that elevated the salon to a multi-award-winning status, aligning marketing with the company's mission.
• Implemented budgeting practices, increasing the profit margin from 1% to 9% over six years.
• Established a successful partnership with the owner, growing the business from $1.1 million in revenue with 15 stylists to a larger, more profitable enterprise.
CreativeFORCECEO/Creative Director
Jan. 2009Carlsbad, California• Founded and led a marketing agency for the beauty industry, working with over 50 salons and spas across the U.S. and Canada.
• Developed and executed marketing and branding strategies to enhance client retention, recruitment, and sales.
• Created impactful printed and digital marketing materials tailored to the beauty sector.
• Managed and executed regular email marketing campaigns to drive client engagement.
• Expanded the agency's presence across North America, securing high-profile clients and establishing industry leadership.
Salon Radius Inc.CEO/Marketing Director
Jan. 2001 - Apr. 2011Del Mar, California, United States• Launched a successful salon business from the ground up, leveraging over a decade of industry experience to achieve $1.3M in annual revenue within four years.
• Applied expertise in marketing and branding to drive business growth, increasing annual revenue from $0 to $1.3M and enhancing brand visibility in a competitive market.
• Forged strategic partnerships with local businesses to implement cross-promotion initiatives, resulting in a 200% increase in client traffic.
• Established and led a stylist mentorship program, coaching and developing stylists to reach their full potential, significantly increasing their earnings from $40K to over $120K annually.
• Successfully grew a team of 10 stylists, tripling their individual revenue contributions and expanding the salon's overall capacity to meet growing client demand.
Studio 75CEO/Creative Director
Jan. 1985 - Jan. 2005500 Molino Street, Los Angeles, Ca 90013• Established and led a global marketing agency, providing creative direction and design expertise for leading brands like Nike, Disney, NFL, and NBA, successfully expanding their market presence.
• Specialized in crafting high-impact apparel graphics, logos, and artwork that resonate with brand identity, driving product recognition and customer engagement across diverse markets.
• Pioneered the development of original design concepts, patterns, and motifs, ensuring they were both on-trend and tailored to the specific needs of each brand, contributing to consistent brand growth.
• Leveraged extensive experience in screen printing, embroidery, sublimation, and offset printing to deliver premium-quality designs, enhancing product appeal and market competitiveness.
• Led collaborative efforts with creative teams, focusing on meticulous attention to detail in color, scale, and placement, resulting in optimized brand visibility and stronger market positioning.
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