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Work Background
Brand Marketing Manager
CotyBrand Marketing Manager
Mar. 2023 - Aug. 2023Genève, SuisseTRAVEL RETAIL EUROPE : Deployment of Marketing strategy within TREU for Calvin Klein, Marc Jacobs, Tiffany&Co & low-premium brands : Work closely with Commercial & Multifunctional Teams to forecast, plan, improve brand's innovation launches (product forecast, shelf & animation tools development, merchandising guidelines improvement, coordination to build a TREU strategy for future avant-premier launch). Present the whole COTY portfolio to retailers during shows. Organize & coordinate full launch events (influence, press coverage, logistics, coordination with all stakeholders) Prepare internal and external multi-brand presentations for Sales, Retail Specialist or Retailers. Be the point of contact for specific animations & retailtainment activities.
Global Media & Influence Manager
CotyGlobal Media & Influence Manager
Aug. 2022 - Mar. 2023Genève, SuisseTRAVEL RETAIL WORLDWIDE : Taking over the Media & Influence Director tasks & role during her maternity leave : Drove efficiency in media planning with optimized media campaigns in line with animation activities and global shopper strategy. Elaborated & managed media budget while ensuring day-to-day management of key media partners & agencies. Worked closely and involved with VP & departments Directors for ad-hoc projects, presentations, reports & tasks related to business needs. Being the point of contact for all regions (TREU, TRAM, TRAP) for OOH Media, Digital campaigns & Influencer marketing inquiries & deployment. Managed the full launch of influence activation across several major POS in Europe (influence management, press coverage, collaborated with all stakeholders) Negotiated long term OOH Media sites in major influence airports & worldwide media campaign avant-première launches.
Marketing, Communication & PR Consultant
IndependentMarketing, Communication & PR Consultant
Jul. 2019GenèveBrand strategies : Luxury & Watchmaking industries (B2B & B2C) : Marketing & Communication : Global 360 digital strategies creation & implementation : Studies, product & collection launches, brand activations & strategies delivery leader. Business partner for international and local markets (sales & merchandising). Global social media management. Event strategy creation & implementation. Media, Public Relations & Influence Marketing : Brand Identity development & management. Management of content production teams (photo & video) : creation of workloads, budgets, plannings. Media (traditional & OOH) & Press Relations management. Ambassador & influence partnerships management.
Head Project Manager
LIVE TEAMS SA | Geneva | Paris | Dubai | Los Angeles |Head Project Manager
Jul. 2017 - Jul. 2019Geneva Area, SwitzerlandRichemont, Kering & LVMH Groups : Marketing, Event, Communication and PR project & campaign management.
Account & Client Manager
PLAccount & Client Manager
Jun. 2015 - Mar. 2017Geneva Area, SwitzerlandLuxury concierge service, event & client experience : International projects management (UHNWI, hotel industry & Middle-East)
VIP & PR Coordinator
Servette Rugby GenèveVIP & PR Coordinator
Jan. 2014 - Jun. 2015Geneva, Canton of Geneva, SwitzerlandSecond to VIP & PR Manager during games & major events at Stade de la Praille (30’000 seats)
VIP & PR Coordinator
Servette FC 1890VIP & PR Coordinator
Jan. 2014 - Jun. 2015Geneva, Canton of Geneva, SwitzerlandSecond to VIP & PR Director during games & major events at Stade de la Praille (30’000 seats)
Event & Community Relations Coordinator
Genève-Servette Hockey ClubEvent & Community Relations Coordinator
Sep. 2013 - May. 2015Home games, major, corporate and community events coordination (including Winter Classic 2014) - Inventory management of the club since 1905 - Community & VIP relations
Event & Community Relations Intern
Genève-Servette Hockey ClubEvent & Community Relations Intern
Jan. 2013 - Sep. 2013
Marketing Department Intern
PalexpoMarketing Department Intern
Jan. 2012 - Mar. 2012Bachelor’s internship - Writing of a thesis : How do we build customer loyalty in monopoly situation ?
Host & Event Coordinator
International Telecommunication UnionHost & Event Coordinator
Sep. 2010 - Nov. 2010Genève, SuisseWorld Telecommunication / ICT Indicators Meeting (WTIM10)
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