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Work Background
Precision MediaWriter-Editor-Producer
Jan. 2001Columbia, MD*2013 - present -- Develop content marketing campaigns for a variety of corporate, commercial and nonprofit entities, including Procter & Gamble, TRSA.org, Centers For Disease Control & Prevention (CDC), EAA.org. Serve as adjunct professor (Howard Community College) teaching communications course on writing for Broadcast & New Media. *2012 -- Co-developed operational blueprint and created marketing initiatives for development and launch of nonprofit, philanthropic agency, The Power of One. *2010 - 2011 -- Generated web and collaterals content and provided all communications initiatives for UK-based entertainment firm, OVOW, Ltd., dba Digital Video Singles.com *2010 -- Helped execute grassroots marketing campaign on nationwide press junket for Sony Pictures' "Boondock Saints" film franchise; Created radio commercial spots for Southwest Airlines. *2009 -- Created series of broadcast documentaries commemorating Motown Records 50th Anniversary for parent company, Universal Music Group. Wrote, produced & co-hosted eight-hour program with music legend Smokey Robinson and three-hour special with the Supremes' Mary Wilson. Productions aired on more than 400 stations nationwide and an additional 100+ outlets worldwide. Also produced commercial radio spots promoting label's legendary music catalog, and created Internet and collateral marketing initiatives for cooperative promotional campaign with Borders Books. *2005 - 2008 -- Created web content and marketing collaterals for True Presence, a national web development firm and its small- to medium-business clients around the country. *2001 - 2005 -- Researched and drafted chapter material for Smithsonian National Academies of Sciences curriculum publications; Drafted corporate profiles and executive bios for leading businesses and top-tier executives. *2001 - present -- Freelance journalist. (Baltimore Sun, Goldmine Magazine, Laundry Today, MOJO Magazine, Shindig! magazine, various record companies)
Mom.comEditor/Communications
Aug. 1999 - Jan. 2001Baltimore, Maryland AreaHelped launch and develop the Internet’s premier site devoted to the needs and interests of mothers, spanning the realms of domestic and workplace issues, health matters and arts & entertainment, among others. Initially charged with content development, responsibilities ultimately expanded to PR, Marketing & Promotion as well. These efforts included: * Writing and editing of feature stories on topics of entertainment, workplace issues and lifestyle-related matters. * Screening editorial submissions, as well as judiciously editing works of noted authors and contributors, balancing the needs of content and diplomacy. * Forming strategic alliances with authors, publishers, content providers/partners and sponsors. * Working with Web Design and IT departments with regard to overall site appearance, content and image layout, interactive components and sponsorship/advertising elements. * Developing marketing and promotional strategies with various department heads. * Instigating local and national media presence. Efforts resulted in extensive coverage in various outlets, including: ABC Evening News, Wall Street Journal, Rosie O’Donnell Show, Baltimore Sun, Baltimore Business Journal. *Drafting press releases and dissemination of materials to all pertinent media concerns. *Copyediting, proofreading, research and providing in-house, staff tutorials on writing for the Web.
Precision MediaWriter / Producer
Jan. 1990 - Dec. 1999Los Angeles / BaltimoreWrote & produced more than 10,000 hours of broadcast programming for ABC, CBS, Dick Clark Productions, Mutual Broadcasting, NBC, RKO Radio and Westwood One. Productions included: *Casey Kasem's "American Top 40"
*Rock & Roll Hall-of-Fame Pre- & Post Awards Shows and simulcast
*Country Music Association Awards post show & simulcast
*The Grammy Awards post show & simulcast
*"Lee Arnold On A Country Road"
"Top 30 USA"
"Top 40 Satellite Survey with Dan Ingram"
"Lee Jeans' Willie Nelson Special"
A variety of music specials spotlighting individual acts, including the Beatles, the Rolling Stones, the Beach Boys, the Eagles, U2, Dolly Parton, Michael Jackson, Tony Bennett, et al. *Conducted upwards of 1,000 interviews with entertainers, artists and newsmakers. *Featured on-air host or contributor to dozens of broadcast productions. *Voice-over talent on dozens of local and national commercial advertising spots.
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