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Work Background
L'OréalAssistant Vice President, Brand Engagement, Couture
Aug. 2023New York, New York, United StatesLeading integrated communications (VIP, PR, Events, Earned & Paid Influencer) for Prada Beauty and Valentino Beauty.
L'OréalDirector, Social Media & Influencers
Jan. 2019 - Aug. 2023Working in the LUXE division on Armani Beauty.
H/B Creative Consulting, LLCPresident, Consultant
Apr. 2018 - Jan. 2019Greater New York City AreaH/B Creative works closely with large brands in the news media, healthcare and tech industries to get to the crux of their digital storytelling through social media advertising across platforms. We don't hide behind buzzwords. From data reporting, to campaign copy and art direction, we're with our clients every step of the way.
Clique Media Group Director of Social Media, Branded Content
Aug. 2017 - Apr. 2018Greater New York City Area
Refinery29, Inc.Senior Social Media Manager
Jun. 2015 - Jul. 2017New York City-Manage social team focused on small audience growth. -Coordinate content distribution on Facebook, Twitter, Tumblr, Instagram, & Pinterest
-Monitor traffic in real-time and make triage decisions if needed.
-Assist global content expansion.
-Identify emerging platform opportunities. -Work with influencers and other brands for partnership opportunities. -Work live events across social platforms.
Refinery29, Inc.Social Media Editor
Aug. 2014 - Jun. 2015New York, NY- Manage a team of 3 social editors in day-to-day operations.
- Help develop broad social strategy and explore emerging platforms.
IBT MediaDigital Strategist
Apr. 2014 - Aug. 2014Greater New York City Area- Focused on growing overall social presence across platforms in terms of reach, engagement and traffic.
- Identified and mapped out new platform opportunities.
- On call 24/7 for breaking news and immediate social plan formation around breaking news events.
- Responsible for all data collection & presentation for executives.
Time MagazineAudience Engagement Editor
Oct. 2013 - Jan. 2014Greater New York City AreaManaged TIME's Twitter and Tumblr feeds. Worked with editors to create and overarching social strategy. Worked with the PR department to coordinate tweets advertising big stories, TV interviews, and cover launches.
The Huffington PostSocial Media Editor
Jun. 2011 - Oct. 2013New York, New YorkManage the main Twitter account for the Huffington Post, track daily Twitter analytics, click counts, brainstorm the best ways to tweet out articles. Schedule overnights and over the weekends. Manage the Huffington Post's Pinterest, Instagram, and live Tweet/Facebook live events (ex: presidential debates, breaking news.)
The Huffington PostAssistant Editor, Social News
Jun. 2011 - Jun. 2012New York, New YorkHelp manage the HuffPost social media accounts as well as working with the Traffic and Trends team to produce viral content.
Newsy.comScript writer and Video Editor
Aug. 2010 - Oct. 2010For a multimedia journalism class I worked on the weekends for an online news website. I found story ideas, wrote the scripts, and edited the final video together using Final Cut Pro.
KOMU-TV (NBC Affiliate)Reporter
Jun. 2009 - Jun. 2011Shoot, write, and edit stories to air for KOMU 8 News. Tweet updates from the field and write detailed web stories before the story airs.
KOMU-TV (NBC Affiliate)Anchor
Jun. 2009 - May. 2011I co-anchor the 9pm newscast every Saturday as well as turn a package before the show.
KOMU-TV (NBC Affiliate)Production Assistant
Jun. 2009 - Oct. 2010Cut local, national, and international footage to air on the 4:30 am, 5:30 am, 5:00 pm and 6:00 pm shows using Avid.
Editing during two shifts per week, 2:30 am to 7:30 am and 3:00 pm to 7:00pm
I operate the teleprompter during the shows.
Metropolis MagazineSummer Editorial Intern
Jun. 2008 - Aug. 2008Assisted on Restaurant, Bar, and Profile photo shoots around Tokyo.
Photographed products featured in the Magazine's "Hottest Products" section.
Organized and wrote the "This Week" column. Wrote the Magazine's "Star Struck" article after traveling independently to Chiba, Japan and interviewing Anthony Daniels and Jake Lloyd.
The Maneater Student NewspaperStaff Reporter
Aug. 2007 - May. 2009Podcast reporting and recording
Writing two-page spread features, as well as short news blurbs.
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