Heidi Manabat

Marketing Director @KMC Solutions

💸 Marketing🧨 Consulting

Heidi Manabat is an accomplished marketing professional currently serving as the Marketing Director at KMC Solutions, a leading provider of flexible workspace solutions in the Philippines. With a rich background in marketing, brand management, and strategic planning, Heidi has a proven record of developing innovative marketing strategies that drive business growth. Prior to joining KMC Solutions, she held numerous leadership roles in prominent companies where she honed her skills in digital marketing, product development, and market research. Heidi is known for her dynamic leadership style, creative mindset, and ability to foster strong relationships with clients and partners.

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Work Background

KMC SolutionsMarketing Director

Oct. 2023Hybrid

Self-employedMarketing And Public Relations Consultant

Jan. 2017Supporting brands in the US and the Philippines including the following: FOOD INDUSTRY: Real California Milk US Blueberries Northwest Cherries Potatoes USA US Poultry LIFESTYLE / JEWELRY: Mei Diamond Jewelry Impact Your Fitness Think Fit. Be Fit. Podcast Network GENERAL: Elevated Remote Services

Buck Wild MediaVP for Strategic Communications

May. 2023 - Oct. 2023Utah, United States · RemoteDedicated in helping Dirty Dough Franchisees achieve their maximum potential online and on-ground, through effective communications and online ads.

Chroma HospitalityCorporate Director of Marketing Communications and Public Relations

Aug. 2022 - May. 2023

MetrobankStrategic Marketing Lead - Private Wealth Division

Jul. 2021 - Jul. 2022

Grand HyattDirector of Marketing Communications

Nov. 2019 - Jul. 2021Bonifacio Global City

Crimson Resort & Spa BoracayMarketing Communications & Public Relations Manager

Jan. 2019 - Nov. 2019BoracayIn charge of handling: - Marketing Strategies & Campaigns (Online & Traditional) - Influencer marketing - PR & media Relations - Copy writing - Social Media - Digital Marketing - Coordination with regional/ head office for campaigns and marketing efforts - Coordination with internal clients to achieve targets

The Ascott LimitedHead Of Marketing (With Pre-Opening Certification)

Jun. 2017 - Nov. 2018PhilippinesCluster Marketing Head for the following properties: Ascott Makati Ascott BGC Citadines Salcedo Citadines Millenium Ortigas Somerset Alabang Somerset Millenium Somerset Olympia Pre-opening for: Citadines Bay City Manila Citadines Cebu City In charge of handling: - Marketing Strategies & Campaigns (Online & Traditional) - PR & media Relations - Influencer Marketing - Copy writing - Social Media - Digital Marketing - Coordination with regional/ head office for campaigns and marketing efforts - Coordination with internal clients to achieve targets

Henann Group of ResortsMarketing Manager

Mar. 2015 - Jun. 2017ManilaHenann Group of Resorts: Henann Regency Resort & Spa – 302 rooms with 7 F&B Outlets Henann Lagoon Resort – 222 rooms and 2 F&B Outlets Henann Garden Resort – 273 rooms and 3 F&B Outlets Pre- opening for Henann Resort Alona Beach Resort Bohol – 400 rooms and 12 villas, 7 F&B Outlets Henann Prime Beach Resort Boracay – 144 rooms and 1 F&B Outlet - In – charge of the marketing efforts of all properties under the group namely Boracay Regency, Henann Lagoon, Henann Garden, Henann Resort Alona Beach - Responsibilities include the following but are not limited to: o Public Relations o Media Relations o Social Media Management o Marketing & Corporate Communications o Copy writing o Event conceptualization/ implementation/ management o Customer/ client management (complaints, etc.) o Interfacing and communicating with external and internal clients o Conceptualization, implementation and management of campaigns and collaterals o Market Research and development o Account management for specified inquiries o Attends travel expos in and out of Manila (Cebu) and abroad (Korea)

Smart Communications, Inc.Senior Real Estate Officer

Jul. 2014 - Dec. 2015NCR - National Capital Region, Philippines- In – charge of retail accounts for both Smart and Sun (Network and Stores) - Responsibilities include the following but are not limited to : o Account management o Renewals o Acquisition o Negotiations o Liaising o Contract preparation o Interfacing and communicating with external and internal clients o Contract review o Due diligence

McDonald's Philippines (Golden Arches Development Corporation)Real Estate Officer

Mar. 2011 - Jun. 2014NCR - National Capital Region, Philippines- In – charge of site acquisition for given areas - Responsibilities include the following but are not limited to : o Account management o Market study and research o Area and site identification o Sales projection o Profit and Loss Study o Rent- to – sales ratio o Site presentation to top management for approval o Lease negotiations o Contract review o Supervising site movements/ ensuring that schedule is followed

Master SportsMarketing Officer

Jun. 2010 - Feb. 2011Makati- In- charge of marketing for the indoor and football division - Responsibilities include the following but are not limited to : o Account Management o Marketing plan o Events and promotions o Handling of sponsorships o Handling of key accounts such as Golden Arches Development Corp., PLDT, SMART, etc. o Inventory o Sales monitoring o Visual merchandising

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