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Work Background
KMC SolutionsMarketing Director
Oct. 2023Hybrid
Buck Wild MediaVP for Strategic Communications
May. 2023 - Oct. 2023Utah, United States · RemoteDedicated in helping Dirty Dough Franchisees achieve their maximum potential online and on-ground, through effective communications and online ads.
Chroma HospitalityCorporate Director of Marketing Communications and Public Relations
Aug. 2022 - May. 2023
MetrobankStrategic Marketing Lead - Private Wealth Division
Jul. 2021 - Jul. 2022
Grand HyattDirector of Marketing Communications
Nov. 2019 - Jul. 2021Bonifacio Global City
Crimson Resort & Spa BoracayMarketing Communications & Public Relations Manager
Jan. 2019 - Nov. 2019BoracayIn charge of handling: - Marketing Strategies & Campaigns (Online & Traditional)
- Influencer marketing
- PR & media Relations
- Copy writing
- Social Media - Digital Marketing
- Coordination with regional/ head office for campaigns and marketing efforts
- Coordination with internal clients to achieve targets
The Ascott LimitedHead Of Marketing (With Pre-Opening Certification)
Jun. 2017 - Nov. 2018PhilippinesCluster Marketing Head for the following properties:
Ascott Makati
Ascott BGC
Citadines Salcedo
Citadines Millenium Ortigas
Somerset Alabang
Somerset Millenium
Somerset Olympia Pre-opening for:
Citadines Bay City Manila
Citadines Cebu City In charge of handling: - Marketing Strategies & Campaigns (Online & Traditional)
- PR & media Relations
- Influencer Marketing - Copy writing
- Social Media - Digital Marketing
- Coordination with regional/ head office for campaigns and marketing efforts
- Coordination with internal clients to achieve targets
Self-employedMarketing And Public Relations Consultant
Jan. 2017Supporting brands in the US and the Philippines including the following: FOOD INDUSTRY:
Real California Milk
US Blueberries
Northwest Cherries
Potatoes USA
US Poultry LIFESTYLE / JEWELRY:
Mei Diamond Jewelry
Impact Your Fitness
Think Fit. Be Fit. Podcast Network GENERAL:
Elevated Remote Services
Henann Group of ResortsMarketing Manager
Mar. 2015 - Jun. 2017ManilaHenann Group of Resorts: Henann Regency Resort & Spa – 302 rooms with 7 F&B Outlets
Henann Lagoon Resort – 222 rooms and 2 F&B Outlets
Henann Garden Resort – 273 rooms and 3 F&B Outlets
Pre- opening for Henann Resort Alona Beach Resort Bohol – 400 rooms and 12 villas, 7 F&B Outlets Henann Prime Beach Resort Boracay – 144 rooms and 1 F&B Outlet - In – charge of the marketing efforts of all properties under the group namely Boracay Regency, Henann Lagoon, Henann Garden, Henann Resort Alona Beach
- Responsibilities include the following but are not limited to:
o Public Relations
o Media Relations
o Social Media Management
o Marketing & Corporate Communications
o Copy writing
o Event conceptualization/ implementation/ management
o Customer/ client management (complaints, etc.)
o Interfacing and communicating with external and internal clients
o Conceptualization, implementation and management of campaigns and collaterals
o Market Research and development
o Account management for specified inquiries
o Attends travel expos in and out of Manila (Cebu) and abroad (Korea)
Smart Communications, Inc.Senior Real Estate Officer
Jul. 2014 - Dec. 2015NCR - National Capital Region, Philippines- In – charge of retail accounts for both Smart and Sun (Network and Stores)
- Responsibilities include the following but are not limited to :
o Account management
o Renewals
o Acquisition
o Negotiations
o Liaising
o Contract preparation
o Interfacing and communicating with external and internal clients
o Contract review
o Due diligence
McDonald's Philippines (Golden Arches Development Corporation)Real Estate Officer
Mar. 2011 - Jun. 2014NCR - National Capital Region, Philippines- In – charge of site acquisition for given areas - Responsibilities include the following but are not limited to :
o Account management
o Market study and research
o Area and site identification
o Sales projection
o Profit and Loss Study o Rent- to – sales ratio
o Site presentation to top management for approval
o Lease negotiations
o Contract review
o Supervising site movements/ ensuring that schedule is followed
Master SportsMarketing Officer
Jun. 2010 - Feb. 2011Makati- In- charge of marketing for the indoor and football division
- Responsibilities include the following but are not limited to :
o Account Management
o Marketing plan
o Events and promotions
o Handling of sponsorships
o Handling of key accounts such as Golden Arches Development Corp., PLDT, SMART, etc.
o Inventory
o Sales monitoring
o Visual merchandising
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