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Work Background
The Lavender LobsterFounder and Creative Director
Jul. 2024London Area, United Kingdom
BREAKING THE CHAINS FOUNDATIONMember Of The Board Of Advisors
Jul. 2022United States
Drum Technologies, Inc.Member Of The Board Of Advisors
Mar. 2021 - May. 2022
New Familiar CreativeSocial Media Director
Jul. 2020 - Jan. 2024New York, New York, United StatesDevelop Social Media Strategy for clients in the luxury fashion and high end technology sectors.
DIVISAOperations Manager
Oct. 2018 - Mar. 2020Greater Los Angeles Area* Managed client accounts/onboarded new clients while simultaneously collaborating with team on creative concepting and direction for photo and video shoots, both e-commerce and editorial.
* Enabled clients to obtain organic growth by utilizing data-driven tactics.
* Planned and managed influencer events and campaigns via omnichannel marketing (experiential and digital); provided editorial content strategy.
* Oversaw all day-to-day agency operations.
* Created and implemented agency protocol using innovative best practices.
MSA MODELSDigital Influencer + Model
Dec. 2016 - Aug. 2017Los Angeles, California
Rogue MagContributing Writer
Dec. 2015 - Jan. 2020Greater Los Angeles Area* Interviewed numerous people of interest and celebrities to subsequently write articles for the popular fashion and entertainment magazine on a freelance basis.
LéBL Creative ConsultingFounder
Jun. 2015London, England, United Kingdom
* Provides web presence management for both brands and local businesses.
* Creates social media campaigns.
* Implements viral marketing tactics.
* Executes personal branding.
* Provides blog writing.
* Finds relevant content to share and discuss on social media platforms.
• Proficiency with Facebook, Instagram, Twitter, Tumblr, Pinterest, and TikTok + well-versed with Spotify, YouTube, Soundcloud, and other music streaming platforms.
• Experience and aptitude with copywriting, proofing, and social platform best practices.
• Wide knowledge of e-commerce/email marketing.
• Full understanding of SEO and tagging. Past clients include (but are not limited to): Mr. Bones Pumpkin Patch, Richard Maize, Richeeze Melts, Joan Duffy, Rochelle Maize, and Severin Stone.
Web PR™Social Media Manager
Jan. 2015 - Jan. 2017Santa Monica, CA* Responsible for online and brand reputation in addition to social media management for all clients (mostly SMBs).
* Created social media accounts for all clients and scheduled posts in advance; curated daily posts on social media platforms.
* Wrote SEO-optimized weekly blog content for all Web PR clients.
* Hosted video podcasts and edited all video content generated.
* Monitored all review-based sites for clients to ensure both positive and negative reviews were addressed.
Barrett Social MediaFounder
Sep. 2014 - Jan. 2020Los Angeles, California* Provides social media consulting, content creation and curation, and internet reputation management.
Boulevard3Events Assistant
Jun. 2013 - Sep. 2014Los Angeles, California, United States• Assisted Events Manager in planning and executing special events at Hollywood nightlife location, Boulevard3. • Supported general manager and office manager with table bookings, promotions, and admin tasks.
Venue at the GroveEvent coordinator
Mar. 2012 - Nov. 2012* Coordinated weddings and rehearsals, memorial services, and other events.
* Assisted with event contract execution.
* Managed Venue blog and social media pages.
EnBlum Catering and EventsDay-of Event Coordinator
Jan. 2012 - Jun. 2012Scottsdale, Arizona, United States• Managed day-of operations for events planned by Chef/Owner Nicholas Buchholz, ensuring seamless execution.
• Acted as the on-site point of contact for clients, providing exceptional customer service.
• Coordinated with team members to ensure the day-of timeline ran smoothly, contributing to successful events.
Sky Blue HelicoptersExecutive Assistant
Dec. 2011 - Mar. 2012Scottsdale, Arizona, United StatesIn my role as an Executive Assistant at Sky Blue Helicopters in Scottsdale, Arizona, I was responsible for managing and organizing client files, scheduling helicopter flights, and developing marketing strategies for social media accounts. I also coordinated with third party vendors such as Groupon, LivingSocial, and local travel agencies to enhance our services and offerings.
Project EthosEvent Intern
Jul. 2011 - Nov. 2011Scottsdale, AZ and Los Angeles, CA* Helped to seek out local talent, artists, and designers for Los Angeles, CA and Scottsdale, AZ Fashion Week events. * Assisted in model casting calls by taking polaroids and narrowing down prospects.
* Managed the door at both events to ensure that the correct badges and seat numbers were given to curators, fashion buyers, and media personnel.
* Helped to execute the Vitamin Water design challenge.
Steve LeVine Entertainment & Public RelationsEvent Staff
Jan. 2011 - Sep. 2013* Hosted local events including music festivals, Girls Night Out, and weekly nightlife events.
Giorgio ArmaniSales Associate
Aug. 2010 - Dec. 2011Scottsdale, Arizona, United States• Provided exceptional customer service as a part-time sales associate at Giorgio Armani in Scottsdale, Arizona.
• Assisted clients in finding the perfect luxury fashion pieces to meet their needs and preferences.
Valley Child Care & Learning CenterAssistant Preschool Teacher
Sep. 2006 - May. 2007Phoenix, Arizona, United StatesAfternoon caregiver and teacher for a class of 2-3 year old students. Organized activities that reinforced the lesson plan created by the primary/morning teacher.
Light cleaning as needed to ensure a safe environment for children.
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