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Work Background
KCB Consulting - Country Quarters - Compound CoachingOwner
Jan. 2007Enlisted and directed franchises which offered business owners proprietary sales, marketing, and business management systems; increasing revenues and profits. • Achieved 64% growth in profit for locally mentored team
• Consulted businesses nationwide on sales, marketing, business development and team building systems and strategies
• Communicated and implemented organizational changes and improvements
• Advised franchisees on appropriate use of brand, marks, systems, reporting and compliance
• Restructured recruitment process to comply with state registration requirements
• Implemented and managed corporate training programs: Provided instructor-led and video conferencing Designed and developed customized training manuals and reference materials Established training milestones and performance schedules
• Certified Merger & Acquisition Advisor (CM&AA) Accrediation • 2010/2011 National Association of Professional Women - Women of the Year
USA Direct, Inc., York, Pennsylvania (www.usa-direct.com)COO - Executive Vice President
Jan. 2005 - Dec. 2006Innovative 400-employee non-profit and commercial direct mail manufacturer providing vertically integrated production services consisting of design, printing, personalization and inserting for a wide variety of specialized formats. Reporting to CEO direct responsibilities included Accounting, Customer Service, Information Services, Human Resources, and Data Processing Operations as well as various additional internal functions. Monitored and reported on all aspects of the business, as well as, working with the CEO to determine business strategy. Accomplishments included several changes in strategy, incorporating a more corporate cultural, process improvements, final implementation of a cost accounting system and successfully leading the company through acquisition due diligence.
CitiVice President/Director Marketing
Jan. 1993 - Dec. 2005Responsibility for marketing strategy, forecasting and department corporate reporting. Implemented new direct marketing distribution channels and championed corporate use of predictive and financial models. Lead a high performance team consisting of five program Marketing Directors, with a combined budget of over $97 million dollars, which consistently exceeded annual program goals through: production efficiencies (up to 25%), improving response rates (up to 12%), modeling development, corporate cross-sell initiatives and actionable consumer and competitor research.
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